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Christian Saffer

Microsoft Clarity Tracking Integration for Shopware 6

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Downloads: <50

Description

Highlights

  • Microsoft Clarity integration built specifically for Shopware 6
  • Consent-aware tracking with Shopware cookie integration
  • Storefront commerce events and custom tags for Clarity
  • Checkout and purchase session upgrade support
  • Heatmaps and session recordings with optional user identification

Features

  • Shopware cookie consent integration
  • Clarity consentv2 support with analytics storage control
  • Product, search, cart, checkout, and order custom tags
  • View item, listing, and search result tracking
  • Search submit tracking
  • Add to cart, remove from cart, and quantity change tracking
  • Wishlist add and remove tracking
  • Cart, checkout, and purchase tracking
  • Payment and shipping info event tracking
  • Coupon usage tracking in off-canvas cart
  • Login and sign-up event tracking
  • Checkout and purchase session upgrades
  • Duplicate event throttling
  • Optional logged-in user identification
  • German and English administration texts

About the Extension

Microsoft Clarity for Shopware 6

Connect your Shopware 6 storefront with Microsoft Clarity and enrich recordings, heatmaps, and filters with storefront-specific events and tags. The plugin is designed for merchants who want Clarity integrated directly into Shopware instead of maintaining a separate tag-manager setup.

What the Plugin Tracks

  • Page context tags: Adds tags such as page type, product ID, product name, category, cart value, and item count where available
  • Commerce events: Product views, category views, search result views, listing views, cart views, add to cart, remove from cart, quantity updates, begin checkout, add payment info, add shipping info, purchase, coupon usage, and wishlist actions
  • Account events: Successful login and sign-up form submissions in the storefront
  • Priority recordings: Checkout and purchase sessions can be upgraded through Clarity's upgrade API

Why Use a Native Shopware Plugin?

  • Direct storefront integration: Hooks into Shopware storefront plugins and emitters instead of relying only on page-level triggers
  • Consent-aware loading: Integrates with Shopware's cookie configuration flow and updates Clarity consent state accordingly
  • Storefront-specific tags: Sends useful context such as product, search, cart, checkout, and order data as Clarity custom tags
  • Less manual setup: No custom GTM container logic is required for the supported storefront events

Privacy and Consent

  • Shopware cookie integration: Respects Shopware's cookie consent configuration when enabled
  • Consent API v2 support: Uses Clarity's consentv2 API to grant or deny analytics storage
  • Analytics only: Advertising storage remains denied
  • Cookie cleanup on revocation: Removes known Clarity-related cookies as a cleanup fallback when consent is withdrawn

Supported Storefront Events

  • View Item: Product detail page view with product tags
  • View Item List: Category and listing result views
  • View Search Results: Search result page views with search term and result count
  • Search: Search form submissions with the submitted search term
  • View Cart: Cart page view with cart totals
  • Add to Cart: Product detail, listing, and add-by-number cart flows
  • Remove from Cart: Cart and off-canvas removal actions
  • Update Cart Item: Quantity changes in cart interactions
  • Add to Wishlist / Remove from Wishlist: Wishlist actions via Shopware wishlist storage
  • Begin Checkout: Checkout entry with cart totals
  • Add Payment Info: Selected payment method on the confirm page
  • Add Shipping Info: Selected shipping method in checkout and shipping changes in off-canvas cart
  • Apply Coupon: Promotion code submission in off-canvas cart
  • Login / Sign Up: Successful storefront login and registration submits
  • Purchase: Order confirmation with order number, amount, currency, and item count

Technical Details

  • Asynchronous loading: Loads the Clarity script asynchronously
  • De-duplication: Prevents rapid duplicate event submissions for common storefront interactions
  • Optional user identification: Can identify logged-in customers in Clarity when enabled
  • Admin translations: Includes German and English administration texts

Details

  • Available: English, German
  • Latest update: 22 April 2026
  • Publication date: 22 August 2025
  • Version: 2.1.1
  • Category: Tracking

Resources

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About the Extension Partner

Christian Saffer

Partner Status

  • Shopware Extension Partner Shopware
    Extension Partner

Details

  • Partner since: 2025
  • Extensions: 1

Support

  • Based in: Germany
  • Speaks: German, English
  • Response time: Very quickly