Microsoft Clarity Tracking Integration for Shopware 6

by Christian Saffer

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GDPR-compliant Microsoft Clarity for Shopware 6 with consent integration, heatmaps, session recordings, storefront events, and custom tags for product and checkout journeys.

Annually €4.17* /month €60.00 * €50.00* /year 16.67% discount In comparison to the regular monthly price

Monthly €5.00* /month Cancelable monthly

Compatible with:

6.5.0.0 - 6.7.13.0

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Native Microsoft Clarity integration for Shopware 6 – no tag manager needed
15+ storefront commerce events (cart, checkout, purchase, wishlist, search) tracked automatically
GDPR-friendly – consentv2, no advertising storage, checkout masking
User identification only as an irreversible hash – no clear-text PII reaches Microsoft
Priority recordings for checkout and purchase via Clarity's upgrade API

Features

Shopware cookie consent integration
Selectable cookie consent group (statistics, marketing or comfort)
Clarity consentv2 support with analytics storage control
Product, search, cart, checkout, and order custom tags
View item, listing, and search result tracking

Search submit tracking
Add to cart, remove from cart, and quantity change tracking
Wishlist add and remove tracking
Cart, checkout, and purchase tracking
Payment and shipping info event tracking
Coupon usage tracking in off-canvas cart
Login and sign-up event tracking
Checkout and purchase session upgrades
Duplicate event throttling
Optional logged-in user identification as an irreversible hash (no clear text)
Checkout masking via the official data-clarity-mask API
German and English administration texts

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About the Extension

Microsoft Clarity for Shopware 6

Connect your Shopware 6 storefront with Microsoft Clarity and enrich recordings, heatmaps, and filters with storefront-specific events and tags. The plugin is designed for merchants who want Clarity integrated directly into Shopware instead of maintaining a separate tag-manager setup.

What the Plugin Tracks

Page context tags: Adds tags such as page type, product ID, product name, category, cart value, and item count where available
Commerce events: Product views, category views, search result views, listing views, cart views, add to cart, remove from cart, quantity updates, begin checkout, add payment info, add shipping info, purchase, coupon usage, and wishlist actions
Account events: Successful login and sign-up form submissions in the storefront
Priority recordings: Checkout and purchase sessions can be upgraded through Clarity's upgrade API

Why Use a Native Shopware Plugin?

Direct storefront integration: Hooks into Shopware storefront plugins and emitters instead of relying only on page-level triggers
Consent-aware loading: Integrates with Shopware's cookie configuration flow and updates Clarity consent state accordingly
Storefront-specific tags: Sends useful context such as product, search, cart, checkout, and order data as Clarity custom tags
Less manual setup: No custom GTM container logic is required for the supported storefront events

Privacy and Consent

Shopware cookie integration: Respects Shopware's cookie consent configuration when enabled
Selectable cookie group: The Clarity opt-in can be assigned to the statistics, marketing, or comfort group
Consent API v2 support: Uses Clarity's consentv2 API to grant or deny analytics storage
Analytics only: Advertising storage remains denied
Cookie cleanup on revocation: Removes known Clarity-related cookies as a cleanup fallback when consent is withdrawn
Pseudonymized identification: Logged-in customers are sent only as an irreversible SHA-256 hash – no clear-text PII reaches Microsoft
Checkout masking: Customer data in the checkout is hidden from recordings and heatmaps via Clarity's official data-clarity-mask API

Supported Storefront Events

View Item: Product detail page view with product tags
View Item List: Category and listing result views
View Search Results: Search result page views with search term and result count
Search: Search form submissions with the submitted search term
View Cart: Cart page view with cart totals
Add to Cart: Product detail, listing, and add-by-number cart flows
Remove from Cart: Cart and off-canvas removal actions
Update Cart Item: Quantity changes in cart interactions
Add to Wishlist / Remove from Wishlist: Wishlist actions via Shopware wishlist storage
Begin Checkout: Checkout entry with cart totals
Add Payment Info: Selected payment method on the confirm page
Add Shipping Info: Selected shipping method in checkout and shipping changes in off-canvas cart
Apply Coupon: Promotion code submission in off-canvas cart
Login / Sign Up: Successful storefront login and registration submits
Purchase: Order confirmation with order number, amount, currency, and item count

Technical Details

Asynchronous loading: Loads the Clarity script asynchronously
De-duplication: Prevents rapid duplicate event submissions for common storefront interactions
Optional user identification: Identifies logged-in customers as an irreversible SHA-256 hash – no clear-text PII reaches Microsoft
Admin translations: Includes German and English administration texts

Details

Available: English, German
Latest update: 5 August 2026
Publication date: 22 August 2025
Version: 2.2.0
Category: Tracking

Resources

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About the Extension Partner

Christian Saffer

See all extensions

Partner Status

Shopware
Extension Partner

Details

Partner since: 2025
Extensions: 2

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Where do I find my Microsoft Clarity project ID?

In the Clarity dashboard under settings. The project ID is part of the tracking code (e.g. abcdefghij) and is simply entered in the plugin configuration.

Do I need a tag manager (e.g. Google Tag Manager)?

No. All supported storefront events are tracked natively via Shopware plugins and emitters – no custom GTM setup required.

Is the integration GDPR-compliant?

The plugin hooks into the Shopware cookie consent flow and only loads tracking after consent. It uses Clarity's consentv2 API, denies advertising storage, masks checkout content, and sends logged-in customers only as an irreversible hash. The legal assessment for your specific shop remains with you or your data protection officer.

What data is sent to Microsoft?

Context tags (e.g. page type, product, cart value) and commerce events. The customer ID is only ever sent as a SHA-256 hash, and checkout content is masked.