Admin Power Tools - Search Merchandising
Description
Highlights
About the Extension
Turn search into a revenue engine
Search Merchandising gives Shopware merchants a complete control center for on-site search: rules, synonyms, A/B tests, anomaly alerts, ranking diagnostics, and a real-time analytics dashboard — all native to Shopware, no external service required.
Why Search Merchandising
- 100% Shopware-native. No SaaS subscription, no external API, no per-search billing. Search data stays in your database.
- Works on day one. Activates with the standard MySQL search out of the box. If Elasticsearch is configured, advanced features automatically light up — but ES is never required.
- Explainable ranking. Every search result carries a per-product score breakdown so merchandisers understand exactly why a product ranked where it did.
- Replaces five separate tools. Analytics, rules engine, synonym manager, A/B testing platform, and ranking diagnostics in one admin.
Search analytics dashboard
Real-time KPIs on every admin login: total searches, zero-result rate, click-through rate, conversion rate, and search-attributed revenue, each with a period-over-period delta. Drill into:
- Search-to-revenue funnel — search → click → cart → order with drop-off rates between stages
- Top converting search terms
- Zero-result, rising, and "needs action" queries
- Quality score with actionable recommendations
- Click-position heatmap (are users scrolling to find products?)
- Search health overview with top problems and top opportunities
Merchandising rules engine
Move products to where they sell. A drag-and-drop visual merchandiser plus a rules engine that supports four actions:
- Pin — force a product to a specific position for a query
- Boost — give a product extra ranking weight
- Hide — exclude products from a query result
- Redirect — send queries to a category, CMS page, or external URL
Rules support sales-channel scoping, time windows (campaign rules with countdown), priority ordering, and one-click templates for the most common patterns: pin best-seller, boost category, redirect brand, hide discontinued, sale-weekend banner.
Synonyms and zero-result rescue
Two complementary systems. Synonyms expand a query before search runs; rescue rules show alternative results when a query returns nothing.
- Bidirectional synonyms with sales-channel scoping
- Auto-suggested synonyms learned from successful similar queries
- Rescue rules with multiple display modes (similar products, category links, redirect)
- Storefront hint informing shoppers when synonyms expanded their query
- Elasticsearch synonym-set export for ES-backed shops
A/B testing with ROI attribution
Test ranking changes safely with canary deployment. Run two variants of the same rule against a percentage of traffic, attribute revenue to each variant, and promote the winner with one click.
- Per-variant CTR, conversion rate, and attributed revenue
- ROI computed by joining click and order events to the originating search session
- Statistical confidence indicator before promoting a winner
- Manual or automatic traffic split (50/50, 90/10, custom)
Glass Box — ranking explainer
Click any product in any search and see the exact score decomposition as a waterfall chart: BM25 keyword score, category boost, pin rule, learning-to-rank contribution, A/B variant adjustment, margin boost — every signal that moved the product into its position. Compliance gets a permanent audit trail; merchandisers stop guessing why a product ranked where it did.
Anomaly alerts
A daily background task compares today's metrics against a 14-day baseline and surfaces statistically significant deviations:
- Zero-result spike on a sales channel (more than 2σ above baseline)
- Conversion drop on a specific term
- Query suddenly trending
Alerts also fire as Flow Builder events so merchants can wire automated responses (Slack notifications, ticket creation, email digests).
Storefront extras
- Recommendations widget — server-side rendered "you might also like" block on product detail pages, powered by co-purchase data
- "Editor's pick" badges on pinned products in result grids
- "Featured" badges on boosted products
- Synonym hint ("Also showing results for: X") when synonyms expanded the query
- Variant collapse — show one row per parent product instead of every color/size combination
Workflow and governance
- Approval workflow — draft, needs-approval, published states with role-gated transitions
- Audit log — every rule, synonym, and config change recorded with user, timestamp, and before/after diff
- Auto-revert — campaign rules disable automatically when their valid-to date passes
- Export and import — back up or migrate rules and synonyms via CSV/JSON
Onboarding
First-time admin login triggers a wizard that walks the merchant through:
- Reviewing the engine status (MySQL or Elasticsearch)
- Creating the first rescue rule for the highest-volume zero-result query
- Configuring the weekly digest email
The wizard is replayable any time from the dashboard header.
Compatibility
- Shopware 6.7.x (requires PHP 8.2 or newer)
- MySQL 8.0+ or MariaDB 10.6+
- Optional: Elasticsearch 7.10+ or OpenSearch 2.x for advanced features such as learning-to-rank training, rank-feature time decay, and percolator tagging
- No external service or API key required
Privacy and data sovereignty
Search events are stored in your own Shopware database. No data is sent to external services. EU data-sovereign by design. Shopper search history is anonymous (session-bucketed, not customer-linked) unless the customer is logged in and has accepted personalization.
Details
- Available: English, German
- Latest update: 8 October 2026
- Publication date: 24 July 2026
- Version: 3.1.0
- Category: Search & Filter
Resources
Reviews (0)
About the Extension Partner
SplineCommerce LLC
Partner Status
-
Shopware
Extension Partner
Details
- Ø-Rating: 4.8
- Partner since: 2020
- Extensions: 8
Support
- Based in: Armenia
- Speaks: English
- Response time: Very quickly