Google Shopping Custom Labels Automation
Downloads:
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Automate Google Shopping Custom Labels in Shopware 6. Auto-fill for price ranges, inventory stock levels, and categories for precise segmentation and focus your SEA campaigns.
Compatible with:
6.7.0.0 - 6.7.7.1
Includes:
The subscription starts with a free trial month during which it can be canceled at any time.
During the subscription all released updates are included for free
In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.
Description
Highlights
Features
About the Extension
Google Shopping Custom Labels Automation
Precise product segmentation for Google Merchant Center
This plugin extends Shopware 6 product management with structured custom fields specifically optimized for Google Merchant Center attributes custom_label_0 to custom_label_3. It automates the assignment of categories, price ranges, and stock levels to enable granular bidding strategies in Google Shopping (SEA) without manual maintenance.
Core Automation Features
The plugin populates the fields automatically during product creation or updates:
- custom_label_0 (Main Category): Automatic assignment of the primary product category.
- custom_label_1 (Subcategory): Automatic assignment of the immediate subcategory level.
- custom_label_2 (Price Range): Automatic classification into predefined gross price range brackets (e.g., €0-39.99, €40-79.99, up to > €1,000).
- custom_label_3 (Stock Level): Synchronization of current stock levels. So you never bid on products you are running out.
Technical Details & Performance
- Prioritization: Manual entries in custom fields permanently override the automation.
- Performance: Optimized database queries for large product catalogs and bulk updates.
Integration & Mapping
Fields can be mapped in any feed plugin (e.g., Shopware standard export or third-party solutions) using the following technical keys:
- custom_label_0: customFields.seagcl_custom_label_0
- custom_label_1: customFields.seagcl_custom_label_1
- custom_label_2: customFields.seagcl_custom_label_2
- custom_label_3: customFields.seagcl_custom_label_3
Details
- Available: English, German
- Latest update: 5 February 2026
- Publication date: 19 February 2026
- Version: 1.0.0
- Category: Conversion Optimization
Resources
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About the Extension Partner
Sea Magnet Global B.V.
Partner Status
-
Shopware
Extension Partner
Details
- Partner since: 2025
- Extensions: 1
Support
- Based in: The Netherlands
- Speaks: German, English, French, Dutch
- Response time: Very quickly