Loyalty program (Cloud)

About the Extension

Strengthen customer loyalty with points, tiers and referrals

The Loyalty Program (Cloud) app turns one-time buyers into loyal repeat customers. With a flexible points system, tiers and an integrated referral program, you increase customer lifetime value and repeat purchase rate in your Shopware 6 shop — in Shopware Cloud just as well as in a self-hosted installation.

Flexible points system

You decide what your customers earn points for. Every way to earn has a trigger, an amount and its own rules:

• Purchases: Fixed points, points per amount spent (e.g. 1 point per 1 EUR) or a multiplier
• Account creation: Welcome points upon registration
• Profile completed: One-off points as soon as the member adds their phone number
• Customer login: Points for coming back, with a frequency limit
• Newsletter signup: Bonus points after the double opt-in confirmation
• Product reviews: Points for published reviews
• Wishlist: Points when a logged-in member adds a product to their wishlist
• Referrals: Points for successful referrals
• Shopware Flow and manual: Points from your own flows or granted by hand

Every way to earn can be restricted by customer, product and order rules from the Shopware Rule Builder, limited to sales channels and given a frequency.

Bonus campaigns

A way to earn with a points multiplier and a time window makes a time-limited campaign — a double-points weekend, or a points boost for Black Friday. You enter the start and the end once, the app does the rest.

Fraud-proof points system

Intelligent protection against points abuse:

• Pending points: Points from purchases are initially "pending" and only confirmed after the return window expires
• Return protection: Points are cancelled automatically when an order is cancelled or refunded before confirmation
• Retroactive correction: For returns after confirmation, the app books a negative correction
• Configurable return window: Confirmation period individually adjustable (default: 14 days)
• Caps: Maximum points per claim, per order and per day

Tiers for gamification

Motivate your customers with ascending benefits:

• Configurable tiers: As many tiers as you like (e.g. Bronze, Silver, Gold), reached by lifetime spend, points earned, manual assignment or Shopware Flow
• Currency-dependent thresholds: Your own amounts per currency instead of a plain conversion
• Points multiplier: Higher tiers earn faster
• Entry bonus: One-off points the first time a tier is reached
• Automatic upgrade: Customers move up automatically when they reach the threshold
• Optional downgrade: On inactivity, or when a member falls below their tier threshold
• Notification: Automatic email on upgrades and downgrades
• Shopware Rule Builder: The tier lands on a customer custom field and works as a condition (e.g. "Gold customers get free shipping")

Rewards and redemption

The normal case is rewards built on your own Shopware promotions, so your existing discount logic keeps working:

• Individual codes from promotions: Redeeming generates a single-use coupon code following your own code pattern
• Promotion health checks: The app spots inactive promotions, missing individual codes, mismatched sales channels and similar pitfalls, and fixes most of them at the press of a button
• Limits: Cost in points, limited stock, a limit per customer, frequency and a time window
• Flow and manual rewards: For everything that is not a coupon code
• Redemption reminder: Automatic email when a code is left unused

Referral program

Let your customers become brand ambassadors:

• Personal code and link: Every member gets both in the customer account, to copy or share by email
• Native attribution: The referral link uses Shopware's own affiliate code — no additional tracking cookies
• Referrer reward: Points as soon as the referred friend's order qualifies
• Welcome discount: Referred customers receive a discount on their first order
• Selectable payout moment: When the order is placed, when it is paid, or only after the return window has passed
• Anti-fraud: No self-referrals, minimum order value, a limit per period, expiry for open referrals, automatic blocking on refunds

Referral leaderboard

A seasonal contest turns the referral program into a campaign: you set the season start and end, how many ranks win and how many points they get. The storefront shows the ranking — anonymised if you prefer, or following each member's own display choice.

Points expiry

Optionally, unused points expire after a number of months you choose. The member gets a reminder email in good time beforehand — that wakes up dormant customers and keeps your points liability under control.

Loyalty hub and checkout integration

Your customers have full transparency:

• Loyalty hub: Points balance, pending points, tier progress, ways to earn, rewards, vouchers, referral block and points history in the customer account
• Checkout widget: "You have 1,240 points. Choose a reward" right in the cart and at checkout
• Points on product: "Earn 50 points with this purchase" on the product detail page, in listings and in search — including the tier bonus if you want
• Tier progress: Shows how far it is to the next tier
• Social proof: Subtle pop-ups about redemptions, sign-ups and tier upgrades

Blocks for Shopping Experiences

Five blocks are available in the Shopping Experiences editor: tier cards, tier list, ways to earn, rewards and the referral leaderboard. Use them to build your own page that explains the program and wins new members.

Emails that fit your shop

The app ships ten email templates — welcome, points earned, points redeemed, redemption reminder, tier upgrade and downgrade, referral completed, referral welcome and the two points-expiry mails. They are installed as ordinary Shopware email templates and can be edited freely in the admin; your changes survive every update.

Shopware Flow Builder

Three actions — adjust loyalty points, assign loyalty tier and remove loyalty tier — bring the program into your existing flows. The other way round, events such as enrolment, points earned, redemption, tier upgrade and completed referral trigger flows of your own.

Analytics in the admin

The dashboard shows members and active members, points issued and redeemed, the redemption rate, the points liability over time, the distribution across tiers and how members compare to non-members on repeat purchase rate and spend.

Privacy

By default customers join through an active opt-in at registration and checkout, and members can leave the program themselves at any time. On the storefront the app sets no cookies of its own — it only uses technically required sessionStorage entries and is therefore exempt from consent. Loyalty program data is processed server-side on Shop Studio servers under a data processing agreement.

Plans

The app can be used on a free plan for up to 100 members. Larger member counts as well as the referral program, the extended earning triggers, points expiry, tiers, bonus campaigns, the leaderboard, social proof, the full analytics and the Flow Builder integration are part of the paid Starter, Growth and Business plans. You switch plans directly in the Shopware admin.

Turn customers into loyal fans

With the Loyalty Program (Cloud) app, you reward your customers for their loyalty and motivate them to make repeat purchases. Earn points, climb tiers, refer friends — a program your customers use of their own accord.

Install the app today and start your loyalty program for long-term customer retention!