Loyalty Program (Cloud)

by Shop Studio

Points system, VIP tiers, and referral program for long-term customer retention. Checkout integration and customer dashboard for your Shopware Cloud shop with anti-fraud protection.

Expected release: June 2026

Compatible with:

Cloud Self-hosted

Includes:

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any problems with your extension you can always ask the Extension Partner for help.

Description

Highlights

Flexible points system – Points for purchases, registration, newsletter, birthday, reviews, and referrals
VIP tiers with gamification – Configurable tiers with ascending benefits motivate repeat purchases
Integrated referral program – Customers refer customers with personal links and mutual rewards
Checkout redemption – Convert points directly into discounts at checkout
Anti-fraud protection – Pending points and return window control prevent points abuse

Features

Flexible points system - Points for purchases, registration, newsletter, birthday, reviews, and social media
Bonus events - Time-limited points multipliers for special campaigns
VIP tiers - Configurable tiers with ascending benefits and automatic upgrades
Referral program - Personal referral links with rewards for both referrer and referred
Anti-fraud protection - Pending-to-confirmed points with return protection and referral limits

Checkout integration - Redeem points directly at checkout for discounts
Customer dashboard - Points balance, tier progress, and transaction history
Points on product - Display earnable points on the product detail page
Loyalty landing page - SEO-indexable CMS page to promote the loyalty program
Shopware Rule Builder - VIP tier usable as a condition for business rules
Social sharing - Share referral links via WhatsApp, email, and social media
Shopware Cloud optimized - Specifically developed for the Shopware Cloud environment
Responsive design - Perfect display on all devices

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About the Extension

Strengthen customer loyalty with points, VIP tiers, and referrals

The Loyalty Program (Cloud) app turns one-time buyers into loyal repeat customers. With a flexible points system, VIP tiers, and an integrated referral program, you increase customer lifetime value and repeat purchase rate in your Shopware Cloud shop.

Flexible points system

Your customers earn points for various actions:

Purchases: Points per euro spent (freely configurable)
Account creation: Welcome points upon registration
Newsletter signup: Bonus points after double opt-in
Birthday: Automatic birthday points
Product reviews: Points for published reviews
Referrals: Bonus points for successful referrals
Bonus events: Time-limited points multipliers

Fraud-proof points system

Pending-to-confirmed: Points only confirmed after return window expires
Return protection: Points automatically cancelled for returns
Configurable return window: Default 14 days, individually adjustable

VIP tiers for gamification

Configurable tiers: Bronze, Silver, Gold based on total spend or points
Tier benefits: Points multipliers, exclusive discounts, free shipping
Automatic upgrade: Customers upgraded automatically
Shopware Rule Builder: VIP tier as condition in Rule Builder

Referral program

Unique referral link: Personal referral link per customer
Social sharing: Share via WhatsApp, email, Facebook, X
Referrer reward: Points, discount code, or fixed amount
Welcome discount: Referred customers get first-order discount
Anti-fraud: No self-referrals, minimum order value, referral limits

Customer dashboard and checkout

Loyalty hub: Points balance, tier progress, transaction history
Checkout widget: Redeem points directly at checkout
Points on product: Show earnable points on product pages
Tier progress bar: Visual motivation

Shopware Cloud advantages

As a native Shopware Cloud app:

Automatic updates: New features without manual effort
Cloud scaling: Reliable points calculation at high volume
Immediate availability: One-click installation
Seamless integration: Optimized for cloud architecture

Turn customers into loyal fans

With the Loyalty Program (Cloud) app, you reward customers for their loyalty. Earn points, climb tiers, refer friends - a program customers love.

Install the app today!