Microsoft Advertising
Video
Description
Highlights
About the Extension
Official extension of the Shopware agency Shop Studio:
Microsoft Advertising reaches people that Google does not — Bing, Edge, Outlook, Yahoo and the wider Microsoft Audience Network, often at a noticeably lower cost per click. This app connects your Shopware store to it properly, so you can see what those campaigns actually earn instead of guessing.
One ID, no theme changes
Paste your UET tag ID into the app configuration and you are done. The Universal Event Tracking script is injected for you — no template edits, no snippet pasted into the head, nothing to redo after a theme update. Every sales channel can carry its own tag, so several brands or several countries can be measured separately in their own Microsoft accounts.
Eleven conversion goals, each one optional
The app tracks the whole journey and not just the order: product views, category and search result pages, searches, add and remove from cart, checkout start, purchase, login and sign-up. Each goal has its own switch and its own technical event action, which you register once in Microsoft Advertising. Turn on the ones you optimise for and leave the rest off.
Where an event carries a value, it is reported as price times quantity — so campaign reporting can work with real revenue and return on ad spend, not just conversion counts.
Dynamic remarketing that matches your feed
Show returning visitors the exact products they looked at. The app sends the product data Microsoft needs, and lets you choose which field is used as the product identifier so it lines up with the feed in your Microsoft Merchant Center. That one setting is the difference between remarketing that works and remarketing that silently matches nothing.
Consent handled the Shopware way
The app registers its own entry in the shop's cookie preferences. Nothing is loaded and nothing is sent until the visitor agrees, using the consent mechanism your shop already has — no second cookie banner and no custom integration work.
Built for Shopware Cloud
This is a cloud app. It runs on our infrastructure, needs no server of your own and works on Shopware Cloud as well as on self-hosted shops. A debug switch logs every event to the browser console while you set things up.
Full documentation: docs.shop-studio.io
Details
- Available: English, German
- Latest update: 10 September 2026
- Publication date: 20 July 2021
- Version: 5.0.1
- Category: Tracking
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About the Extension Partner
Shop Studio
Partner Status
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Shopware
Extension Partner
Details
- Ø-Rating: 4.6
- Partner since: 2020
- Extensions: 18
Support
- Based in: Bulgaria
- Speaks: German, English
- Response time: Quickly