Sales Counter & Social Proof | Real Numbers, Live Purchases, Bestsellers

About the Extension

New visitors hesitate when they can't tell whether a product is actually in demand. Fake "bestseller" stickers or invented sales figures look untrustworthy fast and can even cause legal trouble.

Sales Counter & Social Proof solves this with real data: the plugin reads the actual sales from your orders and shows them as a buying incentive – on product detail pages, in listings and in search results.

What your customers see

• Sales counter: "1,243 sold" right on the product – a proven sign of trust.
• Bestseller badge: automatically highlights your top sellers (top X percent).
• Trending badge: marks products with strong sales over the last few days.
• Live purchase alert: a subtle note in the bottom right, e.g. "Maria from Berlin bought this product 2 minutes ago".
• Stock alert: "Only 3 left in stock" creates genuine urgency on the product page.

How it works

After installation the plugin aggregates your sales in the background and keeps the numbers up to date through a scheduled task. You decide which order states count as a sale, so cancelled or open orders are only included if you want them to be. The result is reliable numbers instead of estimates.

The sales counter and badges are rendered server-side and stay fully in the HTTP cache, with no performance hit. The time-sensitive alerts – live purchase and stock – are loaded separately via AJAX so they stay current without breaking the page cache.

Data protection

The live purchase alert shows only the first name plus either city or country. Last names are never exposed. You choose between "first name + city" and "first name + country". The feature is off by default and can be enabled deliberately.

Configure it your way

• Aggregate sales shop-wide or per sales channel
• Sum up variant sales into one product or show them separately
• Choose the time window freely, for example the last 90 days only
• Set your own thresholds for display, bestseller and trending
• Show the live purchase alert shop-wide or only on the matching product page, across all variants

Why this plugin

It bundles several social proof elements into one solution, works only with your real order data and needs no external services. All texts can be customised through snippets and come prepared in German and English. Compatible with Shopware 6.6 and 6.7.

The psychological effect

When a customer sees that a product has already been sold hundreds of times, the following happens:

• Trust builds: "Others bought it, so it must be good."
• Decision support: When uncertain, the number tips the scales.
• Urgency: Popular products might soon be out of stock.

Flexibly configurable

You decide when and how the counter appears:

• Minimum threshold: Only show the counter above a certain sales number
• Upper limit: Optionally display "> 1,000 sold" above 1,000 sales
• Time period: All sales or only the last 30/60/90 days
• Variants: Sum up all sizes and colors or count separately
• Sales channels: Cross-channel or per sales channel

Performance-optimized

The Sales Counter was developed for large product catalogs:

• Intelligent caching reduces database queries
• Background aggregation doesn't burden the storefront
• Automatic updates when new orders come in

Who is this plugin for?

• Fashion & Accessories: Show which styles are bestsellers
• Electronics: Technical products particularly benefit from "proven" signals
• Consumables: High quantities convince
• Every shop: The effect works across all industries