Optimizely Campaign Integration

by solution25

Empower your email marketing with Optimizely Campaign. Sync customer data, automate product catalog exports, track post-click actions, and send transactional emails.

Expected release: February 2025

Compatible with:

Self-hosted

Includes:

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any problems with your extension you can always ask the Extension Partner for help.

Description

Highlights

Streamlined Transactional Mailings: Send crucial transactional messages directly through your Optimizely Campaign client. This ensures that order confirmations, account notifications, and other vital emails reach customers reliably.
Automated Subscriber Management: Seamlessly synchronize your newsletter subscribers so your contact lists are always current. Stay organized and focus on creating effective marketing campaigns.
Real-Time Product Catalog Exports: Automatically export your product catalog to keep promotional mailings up to date. Showcase newly added items and maintain accurate product details in every campaign.
Behavior Insights & Target Group Creation: Track customer activities—such as visited products, items added to the cart and completed purchases—then build targeted groups to personalize and optimize your campaigns.

Features

Transactional Mail Integration
Integrate Optimizely Campaign to effortlessly send all your transactional mailings from one platform. Improve communication flow and maintain consistent branding.
Subscriber Synchronization
Automatically keep your mailing lists in sync, ensuring that every new subscriber or unsubscribed contact is promptly updated in your database.
Catalog Export Automation

Schedule regular exports of your product catalog. Showcase current stock and pricing in your emails without the hassle of manual updates.
Behavior Tracking & Advanced Targeting
Gather data on user behavior in real-time—like page visits or purchases—and use this information to build highly effective target groups in Optimizely Campaign.
User-Friendly Configuration
Manage all settings via a clear and intuitive user interface. No extensive technical background is needed to get started.

Show more Show less

About the Extension

Optimizely Campaign seamlessly integrates with your Shopware store, enabling centralized management of all your transactional email operations. With real-time customer data synchronization, you can effortlessly create personalized and behavior-driven campaigns that boost engagement and increase conversions. The plugin automatically exports your product catalog, ensuring that your promotional emails always reflect the most up-to-date inventory. Additionally, it captures key customer behaviors — such as product views, items added to cart, and completed purchases — through post-click tracking, allowing for deeper insights and more effective campaign optimization. Optimizely Campaign helps you deliver relevant content to the right customers at the right time, enhancing both customer experience and marketing performance.