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solution25

Optimizely Campaign Integration

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Downloads: <10

Description

Highlights

  • Streamlined Transactional Mailings: Send crucial transactional messages directly through your Optimizely Campaign client. This ensures that order confirmations, account notifications, and other vital emails reach customers reliably.
  • Automated Subscriber Management: Seamlessly synchronize your newsletter subscribers so your contact lists are always current. Stay organized and focus on creating effective marketing campaigns.
  • Scheduled Product Catalog Exports: Automatically export your product catalog every day to keep promotional mailings up to date. Showcase newly added items and maintain accurate product details in every campaign.
  • Double Opt-In Through Optimizely: Run the full subscription confirmation flow through Optimizely Campaign while your Shopware recipient list stays perfectly in step.

Features

  • Transactional Mail Integration - Send your transactional mailings through Optimizely Campaign from one platform.
  • Per-Template Control - Decide which mail templates route through Optimizely and which stay on Shopware.
  • Subscriber Synchronization - New subscribers and unsubscribes update automatically in both systems.
  • Double Opt-In Through Optimizely -Optimizely sends the confirmation email and your Shopware list stays in step.
  • Customer Data Synchronization -Profile, address, email changes and deletions all propagate to your recipient records.
  • Catalog Export Automation - Scheduled exports keep stock and pricing current in your emails.
  • Ready-Made Export Template - An Optimizely CSV template built into Shopware's product export module.
  • Secure SFTP Delivery - Exports delivered over SFTP with private key authentication.
  • Behavior Tracking & Advanced Targeting - Track product views, cart activity and purchases to build target groups.
  • Granular Event Control - Switch each tracking event on individually and choose which fields it sends.
  • Cookie Consent Integration - Tracking fires only after the shopper accepts cookies.
  • Automatic Retry - Failed API requests are queued and retried every minute.
  • User-Friendly Configuration - Manage every setting from a clear admin interface.
  • Per Sales Channel Setup - Separate credentials, tracking and exports for each sales channel.
  • Broad Compatibility -Shopware 6, in English and German.

About the Extension

Optimizely Campaign seamlessly integrates with your Shopware store, enabling centralized management of all your transactional email operations. With real-time customer data synchronization, you can effortlessly create personalized and behavior-driven campaigns that boost engagement and increase conversions. You decide which mail templates run through Optimizely, and the full double opt-in flow is handled by Optimizely Campaign while your Shopware recipient list stays in step. The plugin automatically exports your product catalog on a daily schedule, ensuring that your promotional emails reflect current products and pricing. Additionally, it captures key customer behaviors - such as product views, items added to cart, and completed purchases - through post-click tracking, allowing for deeper insights and more effective campaign optimization. Optimizely Campaign helps you deliver relevant content to the right customers at the right time, enhancing both customer experience and marketing performance.

Details

  • Available: English, German
  • Latest update: 10 September 2026
  • Publication date: 5 January 2026
  • Version: 1.0.15
  • Category: Email Marketing

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About the Extension Partner

Partner Status

  • Shopware Platinum Partner Shopware
    Platinum Partner
  • Shopware Extension Partner Shopware
    Extension Partner

Details

  • Partner since: 2022
  • Extensions: 8
  • Certifications: 72

Support

  • Based in: Germany
  • Speaks: German, English
  • Response time: Very quickly
Shopware 6 certified This Extension Partner has been certified by our Academy for Shopware 6.