Ultimate Upsell Engine – Upsell, Cross-Selling & Bundles

About the Extension

Your cart, checkout and thank-you page are selling nothing.

Shopware ships exactly one upsell feature: a manual Cross-Selling carousel on the product detail page. Everything after that — the cart, the offcanvas drawer, the checkout, the order confirmation — is empty territory. Merchants who want modern conversion mechanics end up buying several narrow plugins, each with its own proprietary editor and its own idea of targeting, or filing an agency ticket for every campaign.

Ultimate Upsell Engine covers the whole funnel with one plugin — built entirely on the Shopware tools you already use.

Every offer combines three independent pieces:

• Content — a full Shopware CMS page. Product sliders, images, text, videos, countdown timers, custom layouts. If Shopping Experiences supports it, you can put it in an offer.
• Audience — the native Shopware Rule Builder. Customer group, cart value, country, currency, date range, line items, custom fields. Every condition Shopware can evaluate is a valid trigger.
• Placement — one of seven storefront slots. You decide where in the funnel the offer appears.

Your offers are CMS pages — not templates

No competitor works this way. Instead of a proprietary widget editor with a fixed set of layouts, every offer is designed in the Shopware Shopping Experiences editor you already know. There is no new tool to learn, and there is no layout you cannot build. The plugin ships its own CMS elements ready to drop into any offer: upsell product sliders, compact product rows, accept and dismiss buttons, countdown timers, and a free-shipping progress bar.

Products inside an offer are picked manually per slot or driven by dynamic product groups — category, manufacturer, price, stock, tags — using Shopware's native product streams.

Seven funnel slots at your disposal

• Product detail content area — upsells below the product description
• Product detail buy widget — accessories next to the add-to-cart button
• Cart page above the summary — a cross-sell strip before checkout
• Cart drawer — peak-intent offers the moment something lands in the cart
• Checkout sidebar — non-intrusive add-ons next to the order total, never interrupting payment
• Thank-you page — post-purchase offers while trust is at its highest
• Free-shipping progress bar — an "add €12 for free shipping" bar in cart and drawer, recalculated on every cart change

Offers carry a priority that decides the order when several match, plus sales-channel scoping and full translations, so multiple campaigns coexist without surprises.

Revenue attribution built in

Every add-to-cart an offer drives stamps its line item, and that stamp survives into the completed order. The stats tab shows impressions, clicks, accepts and attributed revenue per offer — per day, per sales channel, per currency, with a date-range picker and chart. You see exactly which offer paid for itself, with no third-party tracking involved. Engagement events are recorded only with the visitor's cookie consent; revenue attribution itself is stamped server-side on the order.

Discounts stay native — zero promotion conflicts

The plugin does not reinvent cart math. Attach a bundle discount to an offer and the plugin creates and maintains a managed Shopware Promotion in the background — Shopware's own promotion engine applies it, independently, on every cart. No double configuration, no conflicts with your existing promotions, no surprise behaviour in edge cases.

Fast, theme-safe, agency-friendly

Rule evaluation runs once per request, the same way Shopware evaluates its own promotion and shipping rules, and rendering is compatible with Shopware's HTTP cache. Every storefront template ships with Twig block extension points, so themes and agencies extend rather than override. The admin module is fully translated in English and German and respects Shopware's ACL permission system.