Storyblok Integration for Shopware

by shopware AG

Developed by Shopware

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Connect your Shopware store with Storyblok and automatically keep editorial content, pages, components, media and product references up to date at scale.

Price upon request

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Compatible with:

Cloud 6.5.0.0 - 6.7.15.1

Description

Highlights

Pages, stories and components from Storyblok in your Shopware store
Shopware products and categories selectable in the Storyblok Visual Editor
Multilingual content managed centrally in Storyblok for your sales channels
Integration via the Storyblok Content Delivery API and the Shopware Store API
Consistent content across Shopware sales channels and further touchpoints

Features

Editorial content integration
Page and story delivery to Shopware
Reusable component integration
Media and asset integration
Product references in Storyblok stories

Category references in Storyblok stories
Product selection in the Visual Editor
Multilingual content support
Sales channel-specific content
Preview of draft content
Webhook-based content updates
Configurable component mapping
Storyblok Content Delivery API integration
Shopware Store API integration

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About the Extension

Storyblok – CMS Integration for Shopware

Connect your Shopware store with Storyblok and keep pages, stories, components, media and product references up to date.

The integration uses the Storyblok Content Delivery API and connects to Shopware via the Shopware Store API. Depending on your project, content is rendered in the Shopware Storefront or in a headless frontend.

Pages, stories and components from Storyblok

Your content team builds pages and campaign content in Storyblok from reusable components. The content is delivered to your Shopware store via the Storyblok Content Delivery API and displayed alongside your products.

Storyblok components are mapped to your Shopware pages and layouts depending on your configuration. Content updates can be triggered via Storyblok webhooks, which reduces manual publishing effort.

Select Shopware products and categories in the Visual Editor

Editors can select products and categories from a connected Shopware sales channel and reference them directly in Storyblok stories. The selection is part of the Storyblok API response and can be rendered together with your content.

Product data, prices and inventory stay in Shopware. This lets you build shoppable content such as product teasers, buying guides or campaign pages, while product data is maintained in one central place.

Multilingual and multi-channel content

Storyblok manages content in several languages. The languages can be mapped to your Shopware languages and sales channels depending on your configuration.

The same components and stories can be reused across your Shopware store and further channels such as apps or in-store displays.

Flexible integration architecture

The integration can be set up for the Shopware Storefront or for headless and composable architectures. Draft content can be previewed in the Storyblok Visual Editor before it goes live, depending on your frontend setup.

The open, API-based architecture reduces dependency on a single vendor and lets you add further systems such as PIM, DAM or search later.

Data flow and system ownership

Pages, stories and components: Storyblok is the leading system. Data is transferred from Storyblok to Shopware.
Product and category references: Shopware is the leading system. Data is transferred from Shopware to Storyblok.
Product marketing content: System ownership depends on the project. Data can be synchronized between Shopware and Storyblok.
Media and assets: System ownership depends on the project. Data can be synchronized between Shopware and Storyblok.
Prices, inventory and orders: Shopware is the leading system. Data remains in Shopware.

Who is this integration for?

Companies using Storyblok as their central content platform
Brands that want to combine visual storytelling with Shopware commerce
Teams with headless or composable commerce architectures
Marketing teams that want to build pages from reusable components with less dependency on development
Companies managing content in several languages and markets
Companies delivering the same content to several channels such as web, app and stores
B2B and B2C companies running several Shopware sales channels

Implementation and partners

The integration is implemented as a native Shopware extension in close cooperation with your project team. The data mapping is adapted to your individual Storyblok content model.

Implementation is provided by certified Shopware and Storyblok partners with experience in connecting both systems and integrating related solutions such as PIM, DAM and search.

System requirements and compatibility

Shopware 6
Storyblok space with API access
Shopware sales channel access key for the Store API
REST API access to Shopware and Storyblok
Test and production environment

Storyblok – CMS Integration for Shopware

Connect your Shopware store with Storyblok and keep pages, stories, components, media and product references up to date.

The integration uses the Storyblok Content Delivery API and connects to Shopware via the Shopware Store API. Depending on your project, content is rendered in the Shopware Storefront or in a headless frontend.

Pages, stories and components from Storyblok

Your content team builds pages and campaign content in Storyblok from reusable components. The content is delivered to your Shopware store via the Storyblok Content Delivery API and displayed alongside your products.

Storyblok components are mapped to your Shopware pages and layouts depending on your configuration. Content updates can be triggered via Storyblok webhooks, which reduces manual publishing effort.

Select Shopware products and categories in the Visual Editor

Editors can select products and categories from a connected Shopware sales channel and reference them directly in Storyblok stories. The selection is part of the Storyblok API response and can be rendered together with your content.

Product data, prices and inventory stay in Shopware. This lets you build shoppable content such as product teasers, buying guides or campaign pages, while product data is maintained in one central place.

Multilingual and multi-channel content

Storyblok manages content in several languages. The languages can be mapped to your Shopware languages and sales channels depending on your configuration.

The same components and stories can be reused across your Shopware store and further channels such as apps or in-store displays.

Flexible integration architecture

The integration can be set up for the Shopware Storefront or for headless and composable architectures. Draft content can be previewed in the Storyblok Visual Editor before it goes live, depending on your frontend setup.

The open, API-based architecture reduces dependency on a single vendor and lets you add further systems such as PIM, DAM or search later.

Data flow and system ownership

Pages, stories and components: Storyblok is the leading system. Data is transferred from Storyblok to Shopware.
Product and category references: Shopware is the leading system. Data is transferred from Shopware to Storyblok.
Product marketing content: System ownership depends on the project. Data can be synchronized between Shopware and Storyblok.
Media and assets: System ownership depends on the project. Data can be synchronized between Shopware and Storyblok.
Prices, inventory and orders: Shopware is the leading system. Data remains in Shopware.

Who is this integration for?

Companies using Storyblok as their central content platform
Brands that want to combine visual storytelling with Shopware commerce
Teams with headless or composable commerce architectures
Marketing teams that want to build pages from reusable components with less dependency on development
Companies managing content in several languages and markets
Companies delivering the same content to several channels such as web, app and stores
B2B and B2C companies running several Shopware sales channels

Implementation and partners

The integration is implemented as a native Shopware extension in close cooperation with your project team. The data mapping is adapted to your individual Storyblok content model.

Implementation is provided by certified Shopware and Storyblok partners with experience in connecting both systems and integrating related solutions such as PIM, DAM and search.

System requirements and compatibility

Shopware 6
Storyblok space with API access
Shopware sales channel access key for the Store API
REST API access to Shopware and Storyblok
Test and production environment

This extension has been developed following the latest technological standards and offers the best compatibility with Shopware itself.

Details

Available: English, German
Latest update: 20 October 2026
Publication date: 21 October 2026
Version: 1.0.0
Category: CMS

Resources

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About the Extension Partner

shopware AG

See all extensions

Partner Status

Shopware
Gold Partner
Shopware
Extension Partner

Details

Ø-Rating: 3.1

Average rating of 3.1 out of 5 stars
Partner since: 2014
Extensions: 103
Certifications: 2

Support

Based in: Germany
Speaks: German, English

Shopware 6 certified