Blog | guides and magazine in your shop linked to products
Description
Highlights
About the Extension
Your shop runs on Shopware. Your blog runs on WordPress. Two logins, two themes, two update cycles. And when you want to recommend a product inside a guide, you copy the address across by hand.
The problem
A second system eats time that sells nothing. Patching it, watching for security holes, rebuilding the theme so the blog at least resembles the shop. Your articles sit on a subdomain or in a folder that has nothing to do with your shop. And the best guide in the world earns little if the reader has to go hunting for the matching product afterwards.
The solution
This plugin puts the blog where your shop already is. You write posts, categories, tags, authors and comments in the Shopware administration under Content, Blog. You build the pages in Shopping Experiences, with the same tools you use for every other page. Products get attached to the post, and the same post can appear on the product page.
What's in it for you
One system fewer to look after. One login, one theme, one database, one backup. The blog gets its updates together with the shop, and your posts look like the rest of your shop without anyone styling them.
You build the blog pages yourself. Thirteen elements wait in Shopping Experiences: post list, post slider, single post, categories, navigation, post header, post content, post gallery, author box, comments, related posts, linked products and posts for this product. Two finished layouts are there right after installation, one for posts and one for overview pages. Start writing today, rearrange later.
Your guide lands on the product page. Link posts to products, drop the "Blog: Posts for this product" element into your product layout, done. As a list, as a slider or as one large teaser. Someone reading the care instructions sees the care kit. Someone looking at the care kit finds the instructions.
Your content works for your own domain. Readable addresses from your own template, sitemap entries, JSON-LD for the post and the page path, OpenGraph tags for social networks, meta title and meta description per post and per language. Posts also turn up in the shop search and in the suggestions under the search box.
Comments without the data protection headache. A commenter's email address is stored as a hash only, never in plain text. Consent is recorded with a timestamp. Approve by hand or automatically, allow replies up to the depth you choose, use the captcha from your shop settings and set a minimum gap between comments to blunt spam waves. Comments are switched off after installation, so the decision stays yours.
Separate per sales channel. Every setting hangs off the channel, including the master switch. The magazine runs in your consumer shop and stays quiet in your trade channel. Individual posts can also be limited to certain channels and to customer groups.
How the plugin works
Posts live in their own tables and behave like any other Shopware content: multilingual, with their own permissions, in the context of the sales channel. Slug, reading time and view counter are filled in by the plugin, per language. The blog sits under /blog by default, and you can move it, for example to /magazine. If another page claims the same address, the blog overview in the administration tells you. Overview, category, tag, author and detail pages come with it, plus an RSS feed and the Store API for your own front ends. The page cache uses its own cache tags per sales channel: change a post, an image, an assignment or a category and exactly that goes stale, not half the shop.
Typical use cases
Moving over from WordPress. You upload the WXR export file in the administration. Posts, categories, tags, authors and comments come along. A second import updates the posts already taken over instead of duplicating them.
A retailer whose products need explaining. A garden tool dealer writes maintenance guides and attaches chain oil, a sharpening kit and spare blades to the post. Every one of those product pages then carries the matching guide, and nobody has to touch a template.
A magazine for consumers only. Your B2C channel gets recipes and how-to articles, your trade channel stays plain. One switch per channel, one installation, different visibility.
Posts with an end date. An advent calendar post starts on 1 December and disappears on 25 December. You set two dates and forget about it.
Technical facts for your IT team
Shopware 6.7, PHP 8.2 and above. The plugin creates 19 tables of its own prefixed swp_blog_six and changes no Shopware table. It sends no data to external servers, everything stays in your database. Personal data: comment addresses as an HMAC SHA-256 hash only, consent with a timestamp, views counted per day, post and channel with no visitor identifier. The minimum gap between comments works on a hashed IP address in the cache; the address itself is never stored. Permissions come as the Blog group under Permissions, Content, with viewer, editor, creator and deleter roles. The HTTP cache gets its own tags per sales channel, the lifetime is yours to set and 0 turns it off. Uninstalling without "keep user data" removes all blog tables, the plugin configuration and the layouts that shipped with it.
To be honest
The plugin sends no email at all. A new comment produces no notification; you look at the comment list, or you switch on automatic approval. There are no editorial workflows with several approval stages, no draft revisions and no scheduling board for a team: a post is active or it is not, and it has a publication window. If you run a newsroom with review loops, a dedicated editorial system serves you better. For everyone else, the blog inside the shop is the shorter route. Give it a try.
Legal notice
We accept no liability for legal requirements. Please check the use of this plugin with a qualified legal advisor.
Details
- Available: English, German
- Latest update: 1 October 2026
- Publication date: 5 October 2026
- Version: 6.7.1
- Category: Blog
Resources
Reviews (0)
About the Extension Partner
BuI Hinsche GmbH
Partner Status
-
Shopware
Bronze Partner -
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.3
- Partner since: 2014
- Extensions: 97
- Certifications: 2
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly