Google Tag Manager & Google Analytics (GA4 / Consent Mod V2 ready) for Shopware 6

by BuI Hinsche GmbH

Rating: 5.0

Downloads: 1,496

Integration of Google Tag Manager with implementation of Google Analytics 4 (GA4) E-Commerce Tracking for Shopware 6 (data layer variables are preconfigured)

Annually €7.49* /month €94.80 * €89.90* /year 5.17% discount In comparison to the regular monthly price

Monthly €7.90* /month Cancelable monthly

Compatible with:

6.4.0.0 - 6.6.8.2

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Integrate the GA4 e-commerce DataLayer seamlessly into your store to track all e-commerce related events and data, such as product views, add to carts and purchases
Add the user ID of logged-in users to the DataLayer so you can track each customer's behavior across multiple sessions and devices and gain a more comprehensive understanding of their needs and interests
Add shoppers' email addresses to the DataLayer to set up Enhanced Conversion in Google Ads, for example, to optimize the effectiveness of your ad campaigns for maximum results
Use Google Tag Manager and the e-commerce DataLayer for other marketing channels, such as Facebook Ads or TikTok Ads

Features

view_item_list
select_item
view_item
add_to_cart
view_cart

remove_from_cart
begin_checkout
add_payment_info
purchase

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About the Extension

We would like to introduce the new version of our popular Google Tag Manager + Google Analytics plugins, which has been licensed for Shopware more than 15.000 times. Our new plugin offers seamless integration of Google Tag Manager and Google Analytics into your Shopware 6 online store, as well as full compatibility with Google Analytics 4 (GA4) now for the very first time.

Our plugin is a must-have for every store owner who wants to get the most out of their data. It gives you full control over your Google-readable data layer and allows you to take the performance of your online store to a new level by analyzing customer behavior. With the Data Layer customization option, you can easily create custom variables and target them to your marketing campaigns. For example, you can track how many people perform a certain action on your online store or which products are viewed and purchased the most. Using the containers in Google Tag Manager, you can also add further tracking or function-extending scripts to your online store without any programming effort. And of course, the whole thing can be done in a DSGVO-compliant manner.

And the best part? Our plugin is easy to install and use. You'll be collecting data and gaining insights that will help you make better decisions and grow your business in a short time.

Installation Note:

To ensure that custom extensions in the DataLayer are retained, the new plugin uses the same tables as its predecessor. If you've already installed the old plugin, please follow these steps:

Uninstall the old plugin before you install the new one.
During the uninstallation process, do not select the option "Permanently Remove All App Data".
After installing the new plugin, the GA4-Layer will be automatically integrated into the existing tables.

Details

Available: English, German
Latest update: 13 November 2024
Publication date: 23 June 2023
Version: 6.06.04
Category: Tracking

Resources

Reviews (10)

Average rating

5.0

Based on 10 reviews

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Leave a review!

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Macht was es soll und toller Support

5.0

by Max Oswald

2 February 2024 12:39

Support war sehr hilfsbereit, die Einrichtung war easy. Weiter so!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Tut zuverlässig was es soll.

5.0

by Reinhardt

20 February 2024 15:16

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

by BuI Hinsche GmbH 21 February 2024 11:29

Hallo,

vielen Dank für Deine Bewertung.

Bei Fragen stehen wir gerne mit unserem Know-How zu Seite.

Viele Grüße
Yvonne

Super Tag Manager Plugin

5.0

by Martin

10 September 2024 19:09

Super Plugin, das umfangreichste, was wir im Store gefunden haben. Super Support bei Fragen und Problemen.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Bestes Google Tag Manager Plugin im Store

5.0

by Axel

7 February 2024 14:31

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Macht was es soll, Support antwortet zügig.

5.0

by QP24

20 February 2024 09:54

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

by BuI Hinsche GmbH 21 February 2024 11:31

Hallo,

vielen Dank für Deine Bewertung.

Viele Grüße
Yvonne

Gutes Plug-in mit top Performance und bestem Support

5.0

by Susanne Menke

27 February 2024 15:38

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Plugin funktioniert Super.

5.0

by Björn

7 February 2024 12:51

Das Plugin tut zuverlässig was es soll und lässt kaum Einstellungswünsche für ein umfassendes Tracking offen.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Unserer Meinung nach bestes GTM-Plugin

5.0

by Daniel

31 October 2023 10:12

Macht was es soll - darüber hinaus ist es einfach anpassbar.

Bei der Migration von der alten Version auf die neuen gab es einen Fehler - dieser wurde vom Support analysiert und gelöst: einfach das Plugin nochmal neu installieren. Nun geht alles.

Danke!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Das beste Plugin für Google Tag Manager, Google Analytics (GA4) und einen editierbaren DataLayer im Store

5.0

by Simon

4 February 2024 16:41

Mir ist kein Plugin bekannt, in dem der DataLayer so umfangreich editiert werden kann. Das Plugin gibt es schon seit SW5 Zeiten und ist in vielen unserer Projekte im Einsatz.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Tut was soll

5.0

by Stefan

28 February 2024 16:54

Plugin funktioniert sehr gut, Support ist schnell und hilfsbereit. Extrem flexibel einstellbar.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

BuI Hinsche GmbH

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Premium Extension Partner

Details

Ø-Rating: 4.6

Average rating of 4.6 out of 5 stars
Partner since: 2014
Extensions: 71

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Why is the plugin no longer avaible for free?

For us, the plugin was not a business case for years (already in Shopware 5 times). The development of a plugin is time intensive. Furthermore, a lot of time is needed to keep the plugin up to date regularly and to consider new Shopware versions or adjustments to the Google Tag Manager / Google Analytics. Although no official support has been offered so far, we still received support requests on a daily basis, most of which we answered. In total, hundreds of hours have gone into the plugin and we were on the verge of discontinuing further development. Since we received a lot of attempts to persuade us, we decided to continue developing the plugin after all and to make major adjustments regarding the changes from Universal Analytics to GA4 and the compatibility with Shopware 6.5 upwards. However, we can no longer manage to offer the plugin completely without financial compensation. We hope for your understanding!

Why is the plugin only available in the monthly or annual rental variant and not as a purchase version?

Shopware no longer offers a one-time purchase (with subscription) for new plugins in the Community Store. In the near future, the one-time purchase will probably also no longer be available for existing plugins and all plugins will have to switch to monthly or annual rental. (Status 06/2023)