Automatic 301 Redirects

by Web Labels Webdesign GmbH

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Deleted products cost rankings and revenue. This plugin automatically creates a 301 redirect to the best matching alternative product – incl. 404 monitor.

Annually €4.17* /month €59.88 * €49.99* /year 16.52% discount In comparison to the regular monthly price

Monthly €4.99* /month Cancelable monthly

Compatible with:

6.5.0.0 - 6.7.15.1

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Automatic 301 redirect the moment a product is deleted
AI finds the most closely matching alternative product
404 monitor also captures old URLs from relaunches and migrations
Hit statistics show how many visitors were saved
Runs fully rule-based without an OpenAI key

Features

301 redirect is created automatically when a product is deleted
Three-stage target matching: alternative product, former category, homepage
Similarity based on name, manufacturer, category and properties
Optional OpenAI embeddings for semantic similarity
Optional LLM re-ranking for the final product selection

Configurable minimum similarity and minimum confidence
404 monitor logs every unresolvable storefront request
Automatic hourly mapping of 404 errors
Add old URLs manually via text input or CSV/TXT upload
Hit counter and last-hit timestamp for every redirect
Dashboard with metrics on redirects, visitors and open 404 errors
CSV import and CSV export of the redirect list
Filters, multi-select and bulk delete in the redirect list
Self-cleaning removes never-used redirects automatically
No personal data – no full referrer, no IP addresses

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About the Extension

Every deleted product costs you Google rankings and revenue.

A product is discontinued and deleted – and from that moment its page returns a 404 error. The consequences: Google downgrades the page and drops it from the index, hard-earned rankings evaporate, and visitors from Google, price portals, newsletters or external links hit an error page and bounce. Every one of those visitors is lost – even though a suitable alternative product is sitting right there in your shop.

301 AI Redirects closes that gap automatically: when a product is deleted, a permanent 301 redirect to the most closely matching alternative product is created immediately. If no product fits, the redirect points to the former category, otherwise to the homepage. Google transfers the link signals to the new target, and the visitor lands on a product they can actually buy instead of a dead end.

Features at a glance

Automatic 301 on product deletion: No more hand-maintained redirect lists.
Intelligent target matching: Most similar alternative product → former category → homepage, with a configurable threshold.
404 monitor: Records every storefront 404 and converts them into redirects hourly – including legacy URLs from relaunches and migrations.
Optional AI: OpenAI embeddings for semantic similarity and LLM re-ranking for the final pick. Without an API key the plugin runs purely rule-based.
Hit statistics: Every redirect counts its hits – you see exactly how many visitors were saved.
CSV import & export: Bring existing lists across or upload your backlog of 404 URLs as a file.
Self-cleaning: Never-used redirects are removed automatically after a configurable period.

How it works

The plugin builds a content index of your products (name, manufacturer, category, properties). When a product is deleted, it compares its content against all remaining products and picks the best match – provided the similarity clears your threshold. The redirect takes effect early in storefront routing, before the 404 page is ever rendered. In parallel, the 404 monitor logs every unresolvable URL and maps it automatically once it reaches a configurable number of hits.

Who it's for

Shops with a changing assortment: seasonal, fashion, electronics, spare parts
Shops after a relaunch or migration with hundreds of old 404 URLs in the index
Anyone who has been maintaining redirects by hand in a spreadsheet

Data protection

No personal data: the 404 log contains only the requested path and the originating domain – no full referrer, no IP addresses. Log entries are deleted after 180 days at the latest. The AI features are disabled by default – without an OpenAI key, no data leaves your shop.

Support & documentation

Online documentation: docs.web-labels.de

Compatible with Shopware 6.5, 6.6 and 6.7 (PHP 8.1+).

Every deleted product costs you Google rankings and revenue.

Features at a glance

Automatic 301 on product deletion: No more hand-maintained redirect lists.
Intelligent target matching: Most similar alternative product → former category → homepage, with a configurable threshold.
404 monitor: Records every storefront 404 and converts them into redirects hourly – including legacy URLs from relaunches and migrations.
Optional AI: OpenAI embeddings for semantic similarity and LLM re-ranking for the final pick. Without an API key the plugin runs purely rule-based.
Hit statistics: Every redirect counts its hits – you see exactly how many visitors were saved.
CSV import & export: Bring existing lists across or upload your backlog of 404 URLs as a file.
Self-cleaning: Never-used redirects are removed automatically after a configurable period.

How it works

Who it's for

Shops with a changing assortment: seasonal, fashion, electronics, spare parts
Shops after a relaunch or migration with hundreds of old 404 URLs in the index
Anyone who has been maintaining redirects by hand in a spreadsheet

Data protection

Support & documentation

Online documentation: docs.web-labels.de

Compatible with Shopware 6.5, 6.6 and 6.7 (PHP 8.1+).

Details

Available: German
Latest update: 7 October 2026
Publication date: 16 October 2026
Version: 1.1.0
Category: SEO Optimization

Resources

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About the Extension Partner

Web Labels Webdesign GmbH

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Extension Partner

Details

Ø-Rating: 4.6

Average rating of 4.6 out of 5 stars
Partner since: 2016
Extensions: 57
Certifications: 2

Support

Based in: Germany
Speaks: German, English
Response time: Quickly

Shopware 6 certified

Opening the settings

You reach the configuration via Extensions → My extensions → 301 AI Redirects → Configuration (gear icon). The plugin is ready to use right after installation – every value comes with a sensible default.

1. General settings

Automatically create 301 when a product is deleted (default: on)
Creates a redirect the moment a product is deleted. Only turn this off if you want to redirect exclusively by hand.
HTTP status code (default: 301)
301 means "moved permanently" – this is the only way Google transfers ranking signals to the new target. Change it only if you deliberately need a temporary redirect (302).
Self-cleanup after X days without a hit (default: 180)
Redirects that were not hit once during this period are removed automatically, keeping the list lean. A higher value keeps redirects around for longer.

2. 404 detection & auto-mapping

Automatically map 404 pages every hour (default: on)
Checks all recorded 404 errors every hour and creates redirects wherever a suitable target is found. Requires the scheduled tasks to be running.
Minimum hits before mapping (default: 2)
Prevents one-off requests – for example from bots – from immediately creating a redirect. Manually added URLs ignore this value and are processed straight away.
Minimum similarity for a product match (0–1, default: 0.5)
How similar a product must be to be accepted as a target. Higher = stricter, falling back to the category more often. Lower = more generous, but the matches get less accurate.
Use category as fallback when no product matches (default: on)
Redirects to the former category when no product clears the threshold. With this option off, the redirect goes straight to the homepage.

3. Similarity search & OpenAI (optional)

Without an API key the plugin works rule-based and is fully functional. The AI options only improve match quality.

Minimum similarity on product deletion (0–1, default: 0.5)
The same threshold as above, but for the case of an active product deletion.
Use OpenAI embeddings for semantic similarity (default: off)
Detects related products even when their names barely overlap. Requires an API key and incurs costs at OpenAI.
OpenAI API key
Your personal key from your OpenAI account. Stored encrypted.
Embedding model (default: text-embedding-3-small)
"small" is sufficient for most shops and cheaper. "large" delivers slightly more accurate results at a higher cost.

Important: After enabling embeddings, the product index must be rebuilt once – under 301 AI Redirect → Dashboard → Scan all products.

4. LLM re-ranking (optional)

Use LLM re-ranking for final product selection (default: off)
A language model reviews the best candidates and picks the most suitable one – or rejects them all if none is convincing. This noticeably reduces mismatched redirects.
Chat model (default: gpt-4o-mini)
"gpt-4o-mini" is sufficient for this purpose and considerably cheaper than "gpt-4o".
Minimum confidence for product redirect (0–1, default: 0.9)
How certain the model must be before redirecting to a product. Below that confidence, the category or homepage is used instead. A high value is deliberately conservative – better the category than the wrong product.

Recommended setup to start with

Leave all defaults in place at first and build the product index. After a few days, check the Redirects tab to see whether the automatically chosen targets make sense. If too many redirects ended up on the homepage, lower the minimum similarity. If the targets are a poor content match, raise the value or additionally enable the AI features.

Full documentation: docs.web-labels.de