Rich Snippets JSON-LD & SEO/AI Visibility for Product, Category & More
Description
Highlights
About the Extension
Rich Snippets in JSON-LD Format, Structured Data & SEO/AI Visibility for Shopware 6
With structured data in the form of rich snippets, you make life easier for search engines like Google – while making sure your products and categories stand out in the search results. Prices, images, reviews or availability become directly visible in Google's search results and can significantly boost your click-through rate.
Our Shopware 6 Rich Snippets plugin takes it a step further:
In addition to outputting product information in the preferred JSON-LD format – Google's recommended format for structured data – category pages are marked up as well. That means not just individual products, but entire product listings are optimally prepared for search engines and can appear in search results with enhanced information.
Shopware 6 already ships with basic Schema.org markup when the standard template is used. Our plugin specifically extends this with JSON-LD output for products and categories, with no extra template work required.
Comprehensive structured data
The plugin delivers far more than product markup alone:
- Product schema incl. GTIN/MPN, dimensions, properties, shipping details, return policy and reviews
- Category schema with ItemList and BreadcrumbList for navigation
- Organization schema with contact details, address and social profiles – optionally as LocalBusiness with opening hours
- E-E-A-T signals: certifications and team members as structured data
- FAQ schema via a dedicated FAQ element with accordion display
- HowTo schema for step-by-step landing pages
- Speakable schema for voice assistants
Visibility for AI search systems (ChatGPT, Perplexity & more)
Products are increasingly discovered through AI assistants too. The plugin optionally provides llms.txt and llms-full.txt following the emerging AI standard, plus machine-readable feeds (products as JSON, FAQ as Markdown) – generated live, with no manual upkeep.
Crawling & indexing under control
The plugin also keeps crawling clean: canonical and pagination handling for paginated category pages, automatic hreflang for multi-language shops, and it fixes the handling of the „/wishlist, /checkout, /account" templates so they aren't mistakenly indexed by Google and don't cause errors in Search Console.
Via additional fields, you can also enable no-index and nofollow specifically for individual categories and static pages such as imprint or privacy policy.
Details
- Available: English, German
- Latest update: 15 July 2026
- Publication date: 6 February 2026
- Version: 2.2.0
- Category: SEO Optimization
Resources
Reviews (3)
Das Plugin erledigt alles zu dem Thema
Behebt die issus in Google
Preiswert, technisch sauber und hervorragender Support
Besonders hilfreich finde ich:
Kategorieseiten mit ItemList als Hauptobjekt, name entspricht dem Kategorienamen (H1)
Produkte im Listing als ListItem mit position, url, name und image
BreadcrumbList bleibt auf Kategorieseiten korrekt erhalten
WebSite + SearchAction auf allen Seiten (Sitelinks-Suchbox wird dadurch möglich)
Product-URL zusätzlich direkt im Product-Objekt (nicht nur innerhalb von Offer)
Der Support reagiert schnell und hat Anpassungswünsche bei mir unkompliziert und passgenau umgesetzt. Klare Empfehlung von mir!
About the Extension Partner
Web Labels Webdesign GmbH
Partner Status
-
Shopware
Bronze Partner -
Shopware
Extension Partner
Details
- Ø-Rating: 4.6
- Partner since: 2016
- Extensions: 54
- Certifications: 4
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly