Google Tag Manager

by weedesign

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Google Tag Manager integration with a complete GA4 e-commerce dataLayer. Send Google Analytics events, run server-side tracking, and load Tag Manager only after cookie consent.

Annually €9.99* /month €143.88 * €119.90* /year 16.67% discount In comparison to the regular monthly price

Monthly €11.99* /month Cancelable monthly

Compatible with:

6.6.0.0 - 6.7.14.2

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

A complete GA4 e-commerce dataLayer, generated automatically on every relevant page with no manual tagging.
Server-side Google Tag Manager support for higher data quality and fewer hits lost to ad blockers.
Consent-aware loading that keeps Tag Manager off until the shopper accepts cookies, then starts it with no reload.
One Tag Manager container that feeds Google Analytics, Google Ads, and any other marketing tag you add.
Full configuration per sales channel, so every storefront can run its own tracking setup.

Features

GA4 events across the full journey: view_item_list, select_item, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, and purchase.
Search, login, and sign_up events for behaviour and account insight.
Server-side purchase event that fires once per order for accurate conversion counts.
Real-time add-to-cart tracking in the browser with a session-based fallback.
Cross-device user tracking with an anonymized user ID and login status.

Google Ads Enhanced Conversions using a SHA-256 hashed customer email address.
Google Consent Mode v2 signals, denied by default and updated when consent changes.
Custom dataLayer variables added through simple key = value lines.
Dynamic values rendered from template placeholders such as product and customer fields.
Automatic type conversion of custom values into integer, float, boolean, or string.
Context variables on every push: page_type, shop_name, currency_code, and page_language.
Item-level data on each commerce event: id, name, brand, category, price, quantity, and currency.
Configuration export and import as a JSON file to move settings between environments.
Configurable consent cookie name and category for third-party consent managers.
Built-in documentation page inside the administration.

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About the Extension

This extension connects your store to Google Tag Manager and gives Google Analytics everything it needs for accurate e-commerce reporting. On every relevant page a structured GA4 dataLayer is generated for you, so product views, cart activity, checkout steps, and completed orders are all captured without any manual tagging.

Because everything runs through a single Tag Manager container, you stay in control of what loads and when. From that one container you can forward data to Google Analytics, Google Ads, Meta, TikTok, or any other platform you set up, and change your tracking later without touching the store again.

Data quality is a priority. You can point the loader at your own server-side Tag Manager container to reduce the impact of ad blockers, and the purchase event is sent server-side so conversions are counted once and never lost. For Google Ads, Enhanced Conversions can be enabled using a securely hashed customer email address.

Privacy is handled properly. When consent is required, the Tag Manager container is held back until the shopper accepts the relevant cookie in the store's consent banner, and it then loads immediately with no page reload. Google Consent Mode v2 signals are supported, and the dataLayer itself is always available so nothing is missed once consent is granted.

The setup stays flexible. Every option is available per sales channel, individual events can be switched on or off, and you can add your own custom dataLayer variables, including dynamic values pulled from template placeholders. A built-in documentation page explains every setting, and the full configuration can be exported and imported as one file to move a setup between staging and production.

Details

Available: English, German
Latest update: 30 September 2026
Publication date: 30 September 2026
Version: 2.0.0
Category: Tracking

Resources

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About the Extension Partner

weedesign

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Partner Status

Shopware
Extension Partner

Details

Ø-Rating: 4.9

Average rating of 4.9 out of 5 stars
Partner since: 2019
Extensions: 66

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly