Tracking Suite: Set up, check and monitor your GA4 tracking

About the Extension

Broken tracking often goes unnoticed until the numbers in GA4 no longer match your shop. By then purchases are missing from your reports, campaigns are judged on the wrong data and the past weeks can no longer be recorded after the fact. With the Tracking Suite you set up Google Tag Manager and GA4 e-commerce tracking in Shopware properly and see in the Admin whether your tracking is complete.

Know whether your Shopware tracking really works

"Tracking Suite" adds the official GTM snippet to your shop per sales channel, sets the Consent Mode v2 defaults right before it and writes seven GA4 e-commerce events to the dataLayer, from page view to purchase. An importable GTM template with variables, triggers and tags is included. Under Marketing > Tracking Suite you check per sales channel whether the container ID, the consent defaults and the required fields of your events are correct.

Your benefits with Tracking Suite:

1. Ready in no time: Enter the container ID, import the GTM template, set your GA4 measurement ID and publish. The events page_view, view_item, view_item_list, add_to_cart, view_cart, begin_checkout and purchase come straight from your shop.
2. Health instead of gut feeling: The Health area shows pass, warning or error per sales channel for the GTM container, Consent Mode v2, the collector and every event, plus a summary score.
3. Checks with real visits: The optional collector checks a sample of real sessions against the included tracking specification and reports missing required fields before they cost you weeks of data.
4. Support report at the push of a button: Export Health, configuration and the Shopware and plugin versions as JSON or Markdown, without secret keys. Your agency or our support sees right away where things go wrong.

Why your customers will love Tracking Suite:

1. Their consent counts: The consent defaults are set to denied out of the box until someone agrees.
2. Checks only with consent: The collector only runs with analytics consent and only within the sample you define.
3. No personal data in the checks: The collector only sends counters, no cart contents and no IP addresses.

What makes the Tracking Suite different:

Many tag manager solutions put events into the dataLayer. The Tracking Suite goes one step further: it comes with a fixed expectation for your tracking and shows you in the Admin whether your shop meets it. That matters to you as a merchant just as much as to your developers.

• Verifiable, not just installed: A versioned tracking specification (shopware-standard 1.0.0) defines the required fields per event. Health, the collector and the GTM template all work from the same expectation.
• Built to survive updates: The plugin extends Shopware via Twig blocks with parent(), event subscribers and its own database table, without replacing core services. That lowers the risk of costly rework after Shopware updates.
• Clean attribution: Every plugin event carries the bst_spec flag. The triggers in the GTM template only react to it, so third-party events with the same name do not fire the template's tags.
• Your data stays with you: The checks run entirely in your shop, without an external brainstation server. The collector only stores aggregated daily values in your database.
• Load only when needed: The collector is off by default and only works once you switch it on.
• Honestly documented: Our guide also tells you what this version does not do yet. So you do not discover gaps only once you are live.
• Support from Germany: Developed and maintained by brainstation, a Shopware agency from Landau in der Pfalz with more than 15 years of experience. Our Shopware 6 extensions in the store have 56 reviews with an average of 4.92 out of 5 stars (as of 16 October 2026).

Get clarity about your tracking before you lose data. Try the Tracking Suite with the free trial month and check your shop today. Tracking Suite: Set up, check and monitor your GA4 tracking.

Are you happy with our app and our service? Then we would be thrilled about your review in your Shopware Account or Admin. It helps us keep developing new, useful apps for you. Thank you for your support!