Product Insights: Facts, not gut feeling, right on the product in your admin

About the Extension

Which products sell when? Who buys them, and what else ends up in the cart? The answers have been sitting in your orders all along, yet your admin hardly shows them per product. So you often decide on cross-selling, promotions and newsletters by gut feeling. With Product Insights you get a dedicated “Insights” tab right on the product and add frequently bought together items to cross-selling in one click.

Facts, not gut feeling.

"Product Insights" reads the existing orders of your shop and shows you for exactly this product how often it is bought, when, with which payment and shipping method, who buys it and what ends up in the same cart. You choose the period and sales channel, include variants and hide cancelled orders. You compare the key figures with the previous period and the trend with the previous year. Because Product Insights works only with your orders, you need no tracking and see your full history from day one.

Your benefits with Product Insights:

1. Everything on the product: The insights sit in a dedicated tab in the product editor, right next to variants and cross-selling. You don’t need to switch to another module or export anything to understand a product.
2. Cross-selling backed by figures: “Frequently bought together” shows you the share, the orders in common and the lift. You select the right items and add them as a cross-selling group in one click.
3. The right timing: The heatmap by weekday and time of day and the seasonal view show you when your product is in demand. This lets you plan promotions and newsletters at the right time.
4. From day one, no setup: Product Insights analyses your existing orders. You don’t have to configure anything or collect data first.

Why your customers will love Product Insights:

1. Relevant recommendations: In cross-selling they see items that others actually bought together with this product.
2. Offers at the right time: Your promotions and newsletters reach them when the product is in demand.
3. No tracking: Product Insights only uses the order data that is already in your shop. There is no tracking and there are no cookies.

What the “Insights” tab shows you:

• Key figures: Orders, quantity sold, net revenue, average selling price, repeat rate and cancellation rate, compared with the previous period.
• Trend and seasonality: Quantity sold per month with the previous year, heatmap by weekday and time of day, strongest and weakest month.
• Frequently bought together: Share of orders, orders in common and lift, with transfer to cross-selling.
• Payment methods, shipping methods and variants: Which options and which versions are chosen for this product.
• Who buys: New and returning customers, customer groups, share of first purchases via this product, average order value and countries by shipping address.
• CSV export: The insights as a CSV file for your own processing.

What makes Product Insights different:

• Right on the product: No separate statistics module and no second analytics dashboard. Product Insights adds the view of the single product to the shop-wide reports in your admin.
• Zero setup: Install, open a product, click the “Insights” tab. No tracking code, no configuration.
• You decide: Product Insights does not create any cross-selling automatically. You see the figures, make your own choice and only add what fits your range.
• Only your order data: Only existing orders are analysed. No tracking, no cookies.
• Fast, even for large shops: The figures are pre-calculated overnight, so the tab loads without a long wait.
• Support from Germany: Developed and maintained by brainstation, a Shopware agency from Landau in der Pfalz with more than 15 years of experience. Our Shopware 6 extensions in the store have 56 reviews with an average of 4.92 out of 5 stars (as of 16 October 2026).

Get the answers from your orders instead of guessing. Try Product Insights with the free trial month and open the “Insights” tab on your best-selling product today. Product Insights: Facts, not gut feeling, right on the product.

Are you happy with our app and our service? Then we would be thrilled about your review in your Shopware Account or Admin. It helps us keep developing new, useful apps for you. Thank you for your support!