Custobar - Customer Data & Omnichannel marketing for Shopware 6

by Custobar

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Downloads: <100

The European customer data & marketing automation platform optimized for Shopware. Sync real-time data to power personalized email, SMS, ads, push, pop-ups, banners and more.

Free

Compatible with:

Cloud 6.4.0.0 - 6.7.10.1

Includes:

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any problems with your extension you can always ask the Extension Partner for help.

Description

Highlights

Boost Revenue with Predictive AI: Turn one-time shoppers into lifelong fans. Use predictive AI and RFM insights to identify your most valuable customers and automate high-conversion journeys that increase Lifetime Value.
Plug & Play Shopware Integration: Go live in minutes. Our native Shopware 6 connector syncs your data instantly, letting you launch ready-made automation templates that put your growth on autopilot from day one.
True Online-to-Offline Experience: Unify your Shopware store with physical POS systems and other tools to deliver a seamless, 360-degree customer experience across every digital and physical touchpoint.
High-ROI Multichannel Campaigns: Coordinate personalized email, SMS, push, and social ads from one place, using real-time revenue attribution to double down on what actually drives sales.
Secure & GDPR-Compliant : Built in Finland for peace of mind. Protect your brand with a solution that ensures all data, from double opt-ins to real-time syncing, is fully GDPR-compliant and securely hosted in the EU.

Features

Ready to use Shopware Automations - optimized templates for abandoned baskets, welcome series, wishlists, double opt-ins and more tailored for Shopware 6.
Real-time data sync from Shopware to Custobar – Customers, products and order data are always up-to-date, ensuring your automations are always based on the latest actions.
Two-way marketing permissions sync between Shopware and Custobar with full double opt-in (DOI) support to keep your mailing lists healthy and your brand legally secure.
360° unified customer profile and predictive sales date – understand and reach your customers at the right time and in the right channel
RFM matrix - Automatically segment your audience by Recency, Frequency, and Monetary value to instantly identify your VIPs and those at risk of churning.

Advanced audience segmentation - Segment by purchase history, browsing behavior, product interests, or custom data points to ensure your message always resonates.
True Multi-channel reach - Reach your customers via email, SMS, WhatsApp, push, Google Ads, Facebook Ads, pop-ups, banners and forms based on customer’s activity, purchase history, event or date.
Flow – Create marketing automations and visual customer journeys to nurture your customer relationship and drive repeat purchases.
AI product recommendations – Deliver AI-driven product picks directly to your customers' inboxes.
Flexible customer ID mapping – Use IDs from your ERP or legacy systems as the primary identifier instead of being locked into Shopware’s default ID structure.
Multi-store support – Combine data from several Shopware stores in one Custobar account for a holistic view of your entire business.
Two-click setup of the integration and customer tracking – Install the Custobar plugin in Shopware, paste the Custobar token, activate tracking and you’re ready to go.
Next-Gen Visual Email Editor: Stop wrestling with clunky code. Build stunning, high-converting campaigns with our newly upgraded drag-and-drop editor, featuring automatic image resizing and seamless Shopware product integration.
Meta Ads Sync: Stop burning ad spend on bad targeting. Sync your store data directly into Facebook and Instagram via our Conversions API to build hyper-accurate lookalike audiences and slash acquisition costs.
Connect any Data, anywhere (Yes, even Smartwatches): Break free from standard e-commerce metrics. Easily pipe in external data from fitness trackers, proprietary apps, or custom APIs to build the ultimate, undeniably unique 360-degree customer profile.

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About the Extension

Custobar is the retail-focused CDP and marketing automation platform optimised for Shopware 6 that turns 1st-party data into action. We help you automate SMS, email, social campaigns, on-site banners, and popups using secure, EU-based data. With Custobar, your customer insights stay local and compliant while driving real-time engagement across every retail touchpoint.

With customer data to omnichannel success

Custobar seamlessly integrates data from online and offline sales channels, offering an ideal solution for e-commerce and omnichannel retail businesses aiming to excel in data-driven marketing. Let us help you to become an expert, leveraging customer data and marketing automation to generate revenue.

This app connects your Shopware 6 store to Custobar’s full customer data and marketing automation platform – in real time, with a quick setup.

This extension is highlighted as part of the Technology Partner Program and can therefore be displayed with priority in the store.

Details

Available: English, German, Dutch, French, Finnish
Latest update: 20 May 2026
Publication date: 2 June 2022
Version: 3.0.0
Category: Email & Newsletter Marketing

Resources

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About the Extension Partner

Custobar

See all extensions

Partner Status

Shopware
Technology Partner Gold
Shopware
Extension Partner

Details

Partner since: 2021
Extensions: 1

Support

Based in: Finland
Speaks: German, English
Response time: Very quickly