Marketing platform for e-commerce and omnichannel retail

by Custobar Oy

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Downloads: <50

Improve customer engagement and boost revenue with Custobar, the platform designed to master data from all touchpoints and automate personalised customer experience across channels.

Free

Compatible with:

Cloud 6.4.0.0 - 6.6.8.1

Includes:

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any problems with your extension you can always ask the Extension Partner for help.

Description

Highlights

Gathering data from all touchpoints: Custobar gathers and standardises customer data from online and offline touchpoints
Identifying customer segments: By utilising insights and analyses, businesses can identify and target the most promising customer segments more effectively.
Visualisation of data: Custobar's data visualisation takes the complexity out of large data sets, converting them into user-friendly charts, graphs, and maps.
Reaching customers across channels: The multichannel capability lets businesses engage customers across various channels, catering to consumer preferences
Tailoring communication to individual needs: Personalised newsletters and tailored content are an effective way of creating a positive customer experience.

Features

Track your customers browsing activity such as what products they look at or add to the basket.
Synchronise customers, products (including variants) and sales data from Shopware 6 to Custobar once an hour. Keep all of your data constantly updated.
Audiences - Create audience segments based on any of your customer data like purchase data or customers’ interests.
Update marketing permissions - automatic synchronization of subscribed and unsubscribed newsletter recipients from Shopware 6 to Custobar.
Order status updates - Orders are updated from Shopware 6 to Custobar without a time limit. Create transactional messages to update customers about their order status, and more.

Recency, frequency, monetary (RFM) matrix - Let your historical purchase data from Shopware 6 tell you who are your most valuable customers, and who you’re about to lose. Target campaigns or automations to these customers.
Multi-channel campaigns and automations - Create campaigns or trigger email, SMS, Google Ads, Facebook Ads based on customer’s activity, purchase history, event or date.
Flow - Create marketing automations and visual customer journeys to nurture your customer relationship, learn more about your customers, and improve the quality of your customer data.
Products - Drag and drop your products synced from Shopware 6 into emails to promote deals and new items.
Product recommendations - Drive sales up with AI. Drop automatic product recommendations based on your customers’ purchase history into emails.
Connect multiple Shopware stores - Use this integration to combine customer, product and sales data in one place from several Shopware stores.

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About the Extension

With customer data to omnichannel success

Custobar seamlessly integrates data from online and offline sales channels, offering an ideal solution for e-commerce and omnichannel retail businesses aiming to excel in data-driven marketing. Let us help you to become an expert, leveraging customer data and marketing automation to generate revenue.

What's included in Custobar?

Customer Data Platform

Unlock insights and discover the most profitable customer segments by collecting and combining customer data from any source. Dive into data >

Marketing Automation

Streamline tasks, personalise customer interactions, and boost your return on investment with automations designed to work efficiently. See how it works >

Integrations

Improve customer experience by transforming your sales channels into data sources and enhance their functionality through integrations. Get to know our integrations >

Add-Ons

Enhance capabilities with additional features that improve data quality, customer service and personalisation for a positive customer experience. Discover our offering >

How does Custobar work with Shopware 6?

By combining the capabilities of a customer data and marketing automation platform, Custobar knows exactly who your customer is (unlike many other systems) and enables you to utilise customer data for personalised marketing communication.

Synchronise customers, products, product variants, sales and browsing data from Shopware 6 to Custobar.
The extension is free, and you can quickly add the Custobar tracking code to your Shopware 6 store.

Pricing

This extension that adds the Custobar tracking code to your Shopware 6 store Custobar is free of charge. The subscription for Custobar starts from 498€ per month. See pricingfor details.

Support

Custobar’s Customer Success team’s goal is to help you use Custobar to the fullest. Custobar user guides and documentation are available online. Send us a message, and we will respond as soon as possible.

Details

Available: English, German, Dutch, French, Finnish
Latest update: 6 November 2024
Publication date: 2 June 2022
Version: 1.0.3
Category: Email Marketing

Resources

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About the Extension Partner

Custobar Oy

See all extensions

Partner Status

Shopware
Technology Partner Gold
Shopware
Extension Partner

Details

Partner since: 2021
Extensions: 1

Support

Based in: Finland
Speaks: German, English
Response time: Very quickly

You need to have a Custobar account in order to follow these steps and connect your Shopware 6 store to Custobar. Please contact us to set this up.

Activate the integration between Shopware 6 and Custobar

Settings within your Shopware 6 store

First, you need to do a few things in the admin panel of your Shopware 6 store.

To begin, please check the system standard currency of your Shopware 6 store. You can check the system standard currency in Shopware 6 by following these steps:

1. Go to Shopware 6, Settings -> Shop -> Currencies.

2. In the list of currency codes, find the currency that has a “Factor” of exactly 1.

3. This is the system standard currency of your Shopware 6 store.

The system standard currency of your Shopware 6 store needs to match the Custobar monetary unit. Find out how to set the monetary unit in Custobar: https://www.custobar.com/docs/guides/what-is-the-monetary-unit-in-custobar-and-how-to-change-it/

After you have checked the system standard currency, go to the admin panel of your Shopware store and do the following:

1. Go to Settings -> System -> Integrations.

2. Click “Add integration”.

3. Enter “Custobar” as the name of the integration or with a descriptive name of your choice.

4. Toggle the “Administrator” setting on.

5. Note down the “Access key ID” and “Secret access key”. You will need them later in Custobar.

6. Click “Save integration”.7. Also, note down the shop address

7. Also, note down the shop address without the https:// (see examples below) of your Shopware 6 shop.

For example, the domain could be:

accountname.shopware.store

accountname.shopware.store/shop/public

accountname.de

accountname.de/shop/public

Settings within Custobar

Now, you can activate the integration between your Shopware 6 store and Custobar. Log in to your Custobar environment and follow these steps:

1. Go to Settings -> Integrations.

2. Find “Shopware 6” under the “Available integrations” list. Click “Add”.

3. In the three text boxes, enter the information you looked up in Shopware 6:

The domain of your store.
The Access key ID.
The Secret access key.

4. Click “Authenticate”. It will take you to the integration's detail page.

5. Toggle on all of the data sources you want to use, out of Customers, Newsletter recipients, Products, Sales. Initially, they all are disabled. After choosing the data that you want to import to Custobar, click “Save”.

Sales. Initially, they all are disabled. After choosing the data that you want to import to Custobar, click “Save”.

6. Now you are done. The data should start to get synced into your Custobar environment now.

Install the Custobar tracking script

Settings within Custobar

The Custobar for Shopware 6 extension installs the Custobar tracking script into your Shopware Store. You will start receiving product browsing data of identified customers from Shopware into Custobar, and you can add custom tracking for events like adding products into a basket.

You will need the tracking script API token from Custobar.

1. In Custobar, go to Settings -> Custobar.js tracking script.

2. Scroll to the bottom of the page to find the script.

3. Within the script you will find a long number and letter sequence by the name of “companyToken”. The token starts with the letters “API…”.

4. Note down the “API…” token. You will need it later in Shopware.

Settings within Shopware

1. Go to Shopware 6, Extensions -> Store > Search for “Custobar”, click “Custobar for Shopware 6” and click “Add extension”.

2. Accept terms, conditions and permissions and click “Add extension for free”.

3. Go to My extensions, find “Custobar for Shopware 6” and click “Install app”.

4. Click on the three dots and click “Configuration”.

5. Select the sales channels you want to track.

6. Toggle on “Enable tracking”.

7. Paste the API token you copied from Custobar into the API token field.

8. Click “Save”.

9. Go to “Extensions” -> “My extensions”, and toggle the “Custobar for Shopware 6” extension on.

Continue settings within Custobar

Now that the tracking script has been installed in your Shopware store, you still need to set it up within Custobar.

1. Go to Settings -> Custobar.js tracking script.

2. Add the address(es) of the Shopware store(s) you want to track into the “Allowed sources for traffic” field. For example, https://example.com, or https://www.example.com.

3. Click “Save” at the bottom of the page.

4. Now you can validate that the tracking code in your Shopware store is working. Click on the “Validate” button at the top of the page.

5. Enter the URL address of your Shopware store and click “Validate”. Follow the instructions.

Removing the integration and uninstall tracking

Follow these instructions only if you would like to remove the integration between Custobar and Shopware 6. https://www.custobar.com/docs/guides/how-to-remove-the-shopware-6-integration-and-uninstall-tracking/

Please note that removing the integration and uninstalling tracking does not remove data from Custobar. If your intention is to stop using Custobar or deleting all data from Custobar, please be in touch with support@custobar.com.