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MISSION OM GmbH

GA4 & Google Ads with Google Tag Manager

Rating: 5.0

Average rating of 5 out of 5 stars

(73 reviews)
Downloads: 1,267

Description

Highlights

  • Supported Consent Managers: Standard Shopware, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst, Cookie Consent Plus
  • Supported tracking pixels: GA4 Google Analytics, Google Ads, Microsoft Ads, Facebook Pixel, Pinterest Pixel, TikTok Pixel
  • Google Consent Mode V2 Support & Advanced Consent Mode
  • UTM parameter tracking for every order
  • Implementation takes place via the Google Tag Manager

Features

  • Supports all common Consent Managers: Standard Shopware, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst, Cookie Consent Plus
  • Integration within 5 minutes of Google Analytics 4, Google Ads, Microsoft Ads, Facebook Pixel, Pinterest Pixel, TikTok Pixel with ready-made Google Tag Manager container for downloading
  • UTM parameter tracking for every order
  • All important GA4 events (add_payment_info, add_shipping_info, add_to_cart, add_to_wishlist, begin_checkout, login, generate_lead, purchase, remove_from_cart, search, select_item, view_cart, view_item, view_item_list, sign_up)
  • Google Consent Mode V2
  • Advanced Consent Mode
  • Enhanced Conversion Tracking (e-mail, telephone number, first name, last name, address)
  • User ID tracking
  • Google Ads conversion with shopping cart data
  • Google Ads “new_customer” & “customer_lifetime_value”
  • Free setup by an expert

About the Extension

Free setup by an expert: Simply book an appointment!

Dokumentation


Features for GA4

  • Google Consent Mode V2 support
  • Easy integration of Google Analytics 4 through implementation via the Google Tag Manager
  • DataLayer of GA4 (add_payment_info, add_to_cart, add_to_wishlist, add_to_compare, begin_checkout, purchase, remove_from_cart, select_item, view_cart, view_item, view_item_list)
  • Data protection implementation in the standard Shopware data protection plugin
  • Contact form tracking
  • Manufacturers/Brands - enables the analysis of sales by brand
  • Categories (up to max. 5) - enables analysis of sales by category
  • Search function - allows you to analyze which articles are currently being searched for frequently
  • Payment Info - allows you to analyze which payment method is used most frequently and which sales are generated via this method
  • Product Add-to-Cart - enables an evaluation of which products were frequently viewed without being purchased

  • Option for user ID tracking
  • Option to track the number of product clicks on category pages, the search page and cross-selling CMS elements


Features für Google Ads

  • DataLayer for Google Ads dynamic remarketing
  • Google Ads dynamic conversion tracking
  • Google Ads enhanced conversion tracking (address, surname, first name, telephone number) 
  • Google Ads User ID Tracking
  • Customer acquisition Customer Lifetime Value (also for guest orders)
  • New Customer and Existing Customer (also for guest orders)

Support Consent Manager:

  • Standard Shopware Cookie Banner
  • Cookiebot
  • Usercentrics
  • Consent Management Platform (CMP)
  • Cookie Consent Manager / Tool CCM19
  • Acris EU Cookie Policy Pro
  • Cookie Consent Plus

UTM parameter tracking for every order

The ads channel from which the user came (Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, Tiktok, etc.) is recorded in every order.

Details

  • Available: English, German, Dutch, Italian, French, Spanish
  • Latest update: 3 December 2025
  • Publication date: 1 December 2022
  • Version: 3.6.6
  • Category: Tracking

Resources

Reviews (73)

Average rating
5.0

Average rating of 5 out of 5 stars

Based on 73 reviews
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support

100 %
0 %
0 %
0 %
0 %

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Toller Support, super Plugin
5.0

Average rating of 5 out of 5 stars

by Arne
21 November 2024 09:57
Das Plugin funktioniert super, die Dokumentation ist gut, man kann alles wunderbar einrichten und das Beste: Bei Problemen gibt es schnellen, freundlichen und fachlich kompetenten Support. Vollste Empfehlung.
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
Funktioniert 1A & perfekter Support
5.0

Average rating of 5 out of 5 stars

by Jannes
30 October 2024 13:11
Das Plugin funktioniert - auch über mehrere Verkaufskanäle - einwandfrei und der Support unterstützt bei Nachfragen super schnell und hilfsbereit!
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
Super Plugin und toller Support
5.0

Average rating of 5 out of 5 stars

by Roman Strauss
23 October 2024 10:50
Support reagiert sehr schnell auf Anfragen und Problem konnte umgehend inkl. detaillierter Info und Test behoben werden. Kann ich nur weiterempfehlen.
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
Tolles Plugin mit erstklassigem Support
5.0

Average rating of 5 out of 5 stars

by Florian Sturm
18 October 2024 11:11
Wir haben das Plugin als Alternative für das shopwareeigene Tracking verwendet und es funktioniert deutlich besser. Auch der Support ist bemerkenswert. Wir wurden super beraten bei verschiedenen Optimierungsmöglichkeiten oder bei Konfigurationsproblemen innerhalb von GA4 bzw. dem Tag Manager. Sehr zu empfehlen!
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
Perfekt
5.0

Average rating of 5 out of 5 stars

by Christian Hölzl
4 October 2024 10:38
Hi,
Super einfach in der Installation!
Bei mir gab es ein kleines Problem in der Konfiguration von Analytics und Adwords, was der Support kostenfrei für mich behoben hat.

Einfach SUPER, vielen Dank!
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
Sehr guter Support
5.0

Average rating of 5 out of 5 stars

by Maxim Selig
5 September 2024 15:53
Die Einrichtung war zunächst etwas herausfordernd, aber der Support hat uns hervorragend unterstützt. Die korrekten Einstellungen in unserem Google-Konto wurden auch gemeinsam vorgenommen. Vielen Dank!
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
Bester Support
5.0

Average rating of 5 out of 5 stars

by Dustin
8 August 2024 13:49
Der beste Support, den ich jemals von einem Shopware Plugin Hersteller erhalten habe. Kann man nur weiterempfehlen!
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
Einrichtung mit Alexander
5.0

Average rating of 5 out of 5 stars

by Burkard Balzer
5 July 2024 10:37
Sehr guter Support. Mit der Hilfe ist es auch für Nicht-Profis sehr einfach die Konfiguration durchzuführen!
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
Sehr gutes Plugin und toller Support
5.0

Average rating of 5 out of 5 stars

by Sebastian Kep
21 June 2024 10:42
Die Erweiterung funktioniert einwandfrei und macht genau, was sie soll. Der Support ist schnell und kompetent.
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
Super Plugin und einfache Einrichtung
5.0

Average rating of 5 out of 5 stars

by Lukas
20 June 2024 11:35
Wir haben das Plugin mit (kostenloser) Unterstützung per Video Call eingerichtet. Es funktioniert alles einwandfrei uns es gibt keinerlei Probleme in Verbindung mit anderen Plugins.
Super Kundenservice
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support

About the Extension Partner

MISSION OM GmbH

MISSION OM GmbH

Partner Status

  • Shopware Extension Partner Shopware
    Extension Partner

Details

  • Ø-Rating: 5

    Average rating of 5 out of 5 stars

  • Partner since: 2022
  • Extensions: 4
  • Certifications: Certifications

Support

  • Based in: Germany
  • Speaks: German, English
  • Response time: Very quickly
Shopware 6 certified This Extension Partner has been certified by our Academy for Shopware 6.