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MISSION OM GmbH

GA4 & Google Ads with Google Tag Manager

Rating: 5.0

Average rating of 5 out of 5 stars

(71 reviews)
Downloads: 1,236

Description

Highlights

  • Supported Consent Managers: Standard Shopware, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst, Cookie Consent Plus
  • Supported tracking pixels: GA4 Google Analytics, Google Ads, Microsoft Ads, Facebook Pixel, Pinterest Pixel, TikTok Pixel
  • Google Consent Mode V2 Support & Advanced Consent Mode
  • UTM parameter tracking for every order
  • Implementation takes place via the Google Tag Manager

Features

  • Supports all common Consent Managers: Standard Shopware, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst, Cookie Consent Plus
  • Integration within 5 minutes of Google Analytics 4, Google Ads, Microsoft Ads, Facebook Pixel, Pinterest Pixel, TikTok Pixel with ready-made Google Tag Manager container for downloading
  • UTM parameter tracking for every order
  • All important GA4 events (add_payment_info, add_shipping_info, add_to_cart, add_to_wishlist, begin_checkout, login, generate_lead, purchase, remove_from_cart, search, select_item, view_cart, view_item, view_item_list, sign_up)
  • Google Consent Mode V2
  • Advanced Consent Mode
  • Enhanced Conversion Tracking (e-mail, telephone number, first name, last name, address)
  • User ID tracking
  • Google Ads conversion with shopping cart data
  • Google Ads “new_customer” & “customer_lifetime_value”
  • Free setup by an expert

About the Extension

Free setup by an expert: Simply book an appointment!

Dokumentation


Features for GA4

  • Google Consent Mode V2 support
  • Easy integration of Google Analytics 4 through implementation via the Google Tag Manager
  • DataLayer of GA4 (add_payment_info, add_to_cart, add_to_wishlist, add_to_compare, begin_checkout, purchase, remove_from_cart, select_item, view_cart, view_item, view_item_list)
  • Data protection implementation in the standard Shopware data protection plugin
  • Contact form tracking
  • Manufacturers/Brands - enables the analysis of sales by brand
  • Categories (up to max. 5) - enables analysis of sales by category
  • Search function - allows you to analyze which articles are currently being searched for frequently
  • Payment Info - allows you to analyze which payment method is used most frequently and which sales are generated via this method
  • Product Add-to-Cart - enables an evaluation of which products were frequently viewed without being purchased

  • Option for user ID tracking
  • Option to track the number of product clicks on category pages, the search page and cross-selling CMS elements


Features für Google Ads

  • DataLayer for Google Ads dynamic remarketing
  • Google Ads dynamic conversion tracking
  • Google Ads enhanced conversion tracking (address, surname, first name, telephone number) 
  • Google Ads User ID Tracking
  • Customer acquisition Customer Lifetime Value (also for guest orders)
  • New Customer and Existing Customer (also for guest orders)

Support Consent Manager:

  • Standard Shopware Cookie Banner
  • Cookiebot
  • Usercentrics
  • Consent Management Platform (CMP)
  • Cookie Consent Manager / Tool CCM19
  • Acris EU Cookie Policy Pro
  • Cookie Consent Plus

UTM parameter tracking for every order

The ads channel from which the user came (Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, Tiktok, etc.) is recorded in every order.

Details

  • Available: English, German, Dutch, Italian, French, Spanish
  • Latest update: 5 November 2025
  • Publication date: 1 December 2022
  • Version: 3.6.5
  • Category: Tracking

Resources

Reviews (71)

Average rating
5.0

Average rating of 5 out of 5 stars

Based on 71 reviews
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support

100 %
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Endlich GA4 für SW6
5.0

Average rating of 5 out of 5 stars

by Claudio Gagliardi
8 December 2022 14:56
Wurde nach einer Anfrage in die Test-Phase eingeladen und professionell durch die gesamte Einrichtung geführt. Plugin funktioniert super !!
Eine Anforderung für die Schweiz wurde in kürzester Zeit auf Kundenwunsch umgesetzt.
5.0 Functionality
5.0 Usability
5.0 Documentation
5.0 Support
by MISSION OM GmbH 8 December 2022 16:12
Vielen Dank für Ihre Bewertung. Wir stehen jederzeit gerne für den Support zu Verfügung für weitere Infos rund um Plugin besuchen Sie: https://plugins.d-i-s.de/

About the Extension Partner

MISSION OM GmbH

MISSION OM GmbH

Partner Status

  • Shopware Extension Partner Shopware
    Extension Partner

Details

  • Ø-Rating: 5

    Average rating of 5 out of 5 stars

  • Partner since: 2022
  • Extensions: 4
  • Certifications: Certifications

Support

  • Based in: Germany
  • Speaks: German, English
  • Response time: Very quickly
Shopware 6 certified This Extension Partner has been certified by our Academy for Shopware 6.