Microsoft Advertising Conversion Tracking
Description
Highlights
Features
About the Extension
Track your conversions in Microsoft Advertising. This app sends your order data on order completion (in Shopware Storefront) directly to Bing Ads by Microsoft.
A conversion is recorded when someone interacts with your ad or product listing. Conversion tracking captures what happens after the customer interacts with your ad. You can see if the customer bought your product, signed up for your newsletter or downloaded your app.
By measuring this data, you can further optimize your campaign by learning exactly which ads are most effective and which ones you should revise or turn off.
Note: Up to v5.0.0 only the Cookie Consent Manager from Shopware is supported. As of v5.0.1, alternative cookie consent managers are also supported.
Configuration
- Active: active / inactive
- UET tag
- Currency (eg.: EUR)
- eCommerce-Tracking enabled: active / inactive
- Data transfer Gross / net: Gross / Net (recommended)
- Data transfer Price: Order price with shipping costs / Order price without shipping costs (recommended)
- Use the Shopware cookie consent manager: active / inactive
- Alternative cookie consent manager: Script type (e.g. text/plain)
- Alternative cookie consent manager: Data attribute (e.g. data-consenttoolx="marketing")
Exemplary integration of the alternative Cookie Manager from usercentrics
- Script type: text/plain
- Data attribute: data-usercentrics="Microsoft Ads Tracking"
Further information
General information
Our apps are developed on the basis of the standard functionalities of the basic Shopware 6 system. This applies to the functionalities and designs of the basic system. Individual themes cannot be taken into account when developing the app. It may therefore be necessary to make individual adjustments to the theme in order to display all elements/functionalities correctly.
Compatibility
We develop our apps with compatibility in mind. If compatibility cannot be guaranteed, we will note this in the app description. We cannot guarantee the compatibility of our apps with apps from other manufacturers. Due to the large number of apps offered in the Shopware Community Store, a compatibility check is not possible. Likewise, we cannot guarantee compatibility with Shopware apps that are not included in the Community Edition.
Support
We will check whether the specified error is caused by our apps or has another cause. Depending on the result of the investigation, we will inform you whether the rectification is chargeable or not. If independent changes have been made to our apps, the work involved will be invoiced.
Test version
You can easily test all apps available in the Shopware Community Store from LENZ eBusiness. Choose the rental version of the app. The rental version always includes a trial month with which you can test our app free of charge for 30 days. Please take advantage of the trial month to make sure that the app meets your requirements.
Individual customizations
We make individual customizations to our apps. Send us an email to support@lenz-ebusiness.de with your contact details and your customization request. We will discuss your customization request with our team and then get back to you.
Details
- Available: English, German
- Latest update: 11 November 2024
- Publication date: 25 June 2019
- Version: 6.0.4
- Category: Tracking
Resources
Reviews (0)
About the Extension Partner
LENZ eBusiness GmbH
Partner Status
-
Shopware
Bronze Partner -
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.9
- Partner since: 2014
- Extensions: 91
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly