Google Shopping PRO
In-App Purchases
Subscriptions
Description
Highlights
Features
About the Extension
Google Shopping PRO extends Shopware's product comparison export with everything Google, Facebook, Instagram, Pinterest and Snapchat expect for a complete, well-rated product feed. You maintain the Google-specific data directly on the product in Shopware. The extension makes sure it ends up correctly in the feed.
The official Google product categories taxonomy is included in German and English and is kept up to date automatically. You map it to your Shopware categories once and can override it per product if needed.
Over 45 Google attributes are available on the product, neatly bundled under Specifications → Custom fields → Google Shopping – Product. These include a custom Google title and description that can differ from the shop, the condition (new, refurbished, used), up to 5 alternative images specifically for Google, and a special offer price with start and end date. For apparel, attributes such as age group, gender, color, material, pattern, size, size type and size system are available, complemented by energy efficiency class including min./max. values as well as certifications such as EPREL. You can also maintain shipping and transit time labels along with handling time, Custom Labels 0–4 for campaign control in Google Ads, product highlights, item group ID, promotion ID, availability date and expiration date – as well as multipack and bundle labeling, the adult content label, the tax category, and included and excluded destinations, such as Shopping ads or free listings.
Using the "Google Shopping – Active?" field, you can specifically exclude individual products from the feed. For the product comparison export, we also provide a ready-made feed template on our website, which you simply insert into your sales channel and can use right away. Invalid characters that Google would reject on import are automatically removed from the XML feeds by the extension, giving you clean feeds.
There's no need for duplicate maintenance: the "Google Merchant API" sales channel uses the same fields. If you switch to direct transmission later, all the data you've maintained is retained.
Direct connection to the Google Merchant API (in-app purchase)
With the new "Google Merchant API" sales channel type, your shop sends the product data to the Google Merchant Center itself. You no longer need to set up a feed URL or wait for Google's next fetch. When a product changes, the change is automatically transmitted to Google.
Your benefits
The extension automatically detects newly created, changed or deleted products and transmits them to Google – deleted products are also reliably removed from the Merchant Center. In addition, your entire product selection is fully synced with Google every day at a time of your choosing (default: 2:00 AM), with products that are no longer part of the selection being automatically deleted from the Merchant Center. The transmission runs via the current, official Google Merchant API, the successor to the Content API for Shopping.
You flexibly determine which products are transmitted via a dynamic product group. Variants are transmitted individually and combined into an item group at Google. Extensive product data is included, such as title, description, price, special offer price with time period, availability, GTIN/EAN, MPN, brand, images, unit price, shipping dimensions and weight, Google product category, product type, condition, color, size, material, energy efficiency classes, certifications, Custom Labels 0–4, and many other attributes. Your existing maintenance workflow remains usable: the proven Google Shopping custom fields on the product and the category mapping to the Google taxonomy are used directly.
You're also on the safe side when errors occur: if a transmission fails, nothing is lost, the entry is automatically retried, and persistently faulty products are shown to you in the administration. You get full transparency into status, queue and transmission log directly in the sales channel, complemented by a test transmission and a connection test for setup. A checklist in the sales channel also guides you step by step through the setup, with each step linked to the corresponding chapter of our detailed guide.
Requirements
- A live Google Merchant Center account with a verified and claimed website plus administrator rights
- A project in the Google Cloud Console (owner or editor rights) (for the in-app feature)
- Running scheduled tasks or message queue in your Shopware system
Notes
- Setup guide for the app: https://docs.lenz-ebusiness.de/LenzPlatformGoogleShopping/#google-shopping-fur-shopware-6-einrichten
- Setting up the feed in the Merchant Center is not included in app support. Please refer to our guide in our Knowledge Base: https://docs.lenz-ebusiness.de/KnowledgeBase/ShopwareFeedinGoogleMerchantCentereinrichten/
- If you run into issues using our template files, we're happy to help. If you'd like custom adjustments to the templates, we're happy to provide you with a quote for the customization.
- We also offer the basic setup for Google Shopping as a paid service. You can find our offer here: https://lenz-ebusiness.de/onlineshop/shopware-anbindung-google-shopping/
Further information
General
Our extensions are based on standard functions of Shopware 6 (Community Edition) and the standard responsive theme. Individual or heavily customised themes cannot be taken into account during development. In such cases, adjustments may be necessary to ensure full compatibility.
Compatibility
Our extensions are generally compatible with each other. If functions are mutually exclusive or overlap, we explicitly point this out in the extension description.
We guarantee compatibility with the Community Edition and the standard theme. If you encounter any difficulties, we will of course be happy to assist you. We cannot guarantee compatibility with third-party extensions or Shopware Premium extensions.
Support
Our support team is happy to help! Please submit your support request via your Shopware account.
Please check the following in advance:
- Latest version of the extension installed
- Valid rental licence
- Error also occurs in the standard theme
- Third-party extensions are deactivated
- No custom code modifications to the extension
For the analysis, we require:
- Unrestricted admin access
- Additional SSH or database access, if necessary
Important: You are responsible for setting up and removing access. We also recommend a staging or development environment for support.
If it is determined that the cause is not related to our extension (e.g. theme customisations, third-party plugins or server configuration), further analysis will be carried out at a charge after prior consultation.
Trial version
When you rent for the first time, you can test our extension free of charge for 30 days. Use the trial period to check out all the features at your leisure. If you have any questions, our support team will be happy to assist you at any time.
Customisations
Do you need a custom extension or customisation? We are happy to help:
- info@lenz-ebusiness.de – with a brief description of your requirements
- Or book an appointment directly at: https://lenz-ebusiness.de/kontakt/
Features
We always develop new features and extensions based on the latest Shopware version. All functions described always refer to the latest version of the respective extension.
Disclaimer
Our extensions are carefully developed and regularly updated. Nevertheless, we cannot guarantee error-free operation at all times, as shop configurations, server environments or third-party extensions can have individual influences.
We are not liable for damages unless they are due to intentional or grossly negligent behaviour on our part. Please always check the system requirements and compatibility in your shop environment before updating.
Transparency
Open and transparent communication is important to us. Your feedback helps us to continuously improve our extensions.
If you are satisfied, we would appreciate a positive review – it helps us and other shop operators alike.
You can find more information about our extensions in our documentation: https://docs.lenz-ebusiness.de/
Details
- Available: English, German
- Latest update: 24 September 2026
- Publication date: 5 August 2020
- Version: 7.0.4
- Category: Price search engine / portal
Resources
Reviews (5)
Funktioniert einfach und zuverlässig
Auch bei Fragen oder Problemen ist der Support schnell erreichbar und hilft kompetent weiter. So wünscht man sich das – klare Empfehlung!
Top Plugin und Service
Tolles Plugin & super Support
Leider nicht funktionsfähig
Laut Developer-Console kommt explizit: TypeError: Cannot read property '_tc' of null
Demnach 3 Sterne, da der Source relativ sauber wirkt.
Plugin und Support 1A!
About the Extension Partner
LENZ eBusiness GmbH
Partner Status
-
Shopware
Bronze Partner -
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.9
- Partner since: 2014
- Extensions: 94
- Certifications: 3
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly