Microsoft Advertising UET Tag

About the Extension

The Shopware extension "Microsoft Advertising UET Tag" is an important tool for advertisers who use Microsoft Advertising. By embedding the UET (Universal Event Tracking) tag in your online shop, you can precisely track the behaviour of your shop visitors. This includes page views, search queries, purchases and other valuable actions. This information is crucial to optimise your marketing strategy and improve the efficiency of your advertising campaigns. This allows you to target your advertising more effectively.

In the app configuration, you can specify whether net or gross values are to be transferred. You can also specify whether the values are to be transferred including or excluding shipping costs.
In addition to the Cookie Consent Manager from Shopware, external Consent Cookie Managers can also be connected.

Configuration

• Active: yes / no
• UET Tag
• Currency (eg.: EUR)
• eCommerce-Tracking enabled: yes / no
• Data transfer Gross/net: Net (recommended) / Gross
• Data transfer Price: Order price without shipping costs (recommended) / Order price with shipping costs
• Use the Shopware cookie consent manager: yes / no
• Alternative cookie consent manager: Script type (e.g. text/plain)
• Alternative cookie consent manager: Data attribute (e.g. data-consenttoolx="marketing")

Exemplary integration of the alternative Cookie Manager from usercentrics

• Script type: text/plain
• Data attribute: data-usercentrics="Microsoft Ads Tracking"

Further information

General information
Our apps are developed on the basis of the standard functionalities of the basic Shopware 6 system. This applies to the functionalities and designs of the basic system. Individual themes cannot be taken into account when developing the app. It may therefore be necessary to make individual adjustments to the theme in order to display all elements/functionalities correctly.

Compatibility
We develop our apps with compatibility in mind. If compatibility cannot be guaranteed, we will note this in the app description. We cannot guarantee the compatibility of our apps with apps from other manufacturers. Due to the large number of apps offered in the Shopware Community Store, a compatibility check is not possible. Likewise, we cannot guarantee compatibility with Shopware apps that are not included in the Community Edition.

Support
We will check whether the specified error is caused by our apps or has another cause. Depending on the result of the investigation, we will inform you whether the rectification is chargeable or not. If independent changes have been made to our apps, the work involved will be invoiced. 

Test version
You can easily test all apps available in the Shopware Community Store from LENZ eBusiness. Choose the rental version of the app. The rental version always includes a trial month with which you can test our app free of charge for 30 days. Please take advantage of the trial month to make sure that the app meets your requirements.

Individual customizations
We make individual customizations to our apps. Send us an email to support@lenz-ebusiness.de with your contact details and your customization request. We will discuss your customization request with our team and then get back to you.