Microsoft Advertising UET Tag

About the Extension

The Shopware extension "Microsoft Advertising UET Tag" is an important tool for advertisers who use Microsoft Advertising. By embedding the UET (Universal Event Tracking) tag in your online shop, you can precisely track the behaviour of your shop visitors. This includes page views, search queries, purchases and other valuable actions. This information is crucial to optimise your marketing strategy and improve the efficiency of your advertising campaigns. This allows you to target your advertising more effectively.

In the app configuration, you can specify whether net or gross values are to be transferred. You can also specify whether the values are to be transferred including or excluding shipping costs.
In addition to the Cookie Consent Manager from Shopware, external Consent Cookie Managers can also be connected.

Configuration

• Active: yes / no
• UET Tag
• Currency (eg.: EUR)
• eCommerce-Tracking enabled: yes / no
• Data transfer Gross/net: Net (recommended) / Gross
• Data transfer Price: Order price without shipping costs (recommended) / Order price with shipping costs
• Use the Shopware cookie consent manager: yes / no
• Alternative cookie consent manager: Script type (e.g. text/plain)
• Alternative cookie consent manager: Data attribute (e.g. data-consenttoolx="marketing")

Exemplary integration of the alternative Cookie Manager from usercentrics

• Script type: text/plain
• Data attribute: data-usercentrics="Microsoft Ads Tracking"

Further information

General
Our extensions are based on standard functions of Shopware 6 (Community Edition) and the standard responsive theme. Individual or heavily customised themes cannot be taken into account during development. In such cases, adjustments may be necessary to ensure full compatibility.

Compatibility
Our extensions are generally compatible with each other. If functions are mutually exclusive or overlap, we explicitly point this out in the extension description.
We guarantee compatibility with the Community Edition and the standard theme. If you encounter any difficulties, we will of course be happy to assist you. We cannot guarantee compatibility with third-party extensions or Shopware Premium extensions.

Support
Our support team is happy to help! Please submit your support request via your Shopware account.
Please check the following in advance:

• Latest version of the extension installed
• Valid rental licence
• Error also occurs in the standard theme
• Third-party extensions are deactivated
• No custom code modifications to the extension

For the analysis, we require:

• Unrestricted admin access
• Additional SSH or database access, if necessary

Important: You are responsible for setting up and removing access. We also recommend a staging or development environment for support.
If it is determined that the cause is not related to our extension (e.g. theme customisations, third-party plugins or server configuration), further analysis will be carried out at a charge after prior consultation.

Trial version
When you rent for the first time, you can test our extension free of charge for 30 days. Use the trial period to check out all the features at your leisure. If you have any questions, our support team will be happy to assist you at any time.

Customisations
Do you need a custom extension or customisation? We are happy to help:

• info@lenz-ebusiness.de – with a brief description of your requirements
• Or book an appointment directly at: https://lenz-ebusiness.de/kontakt/

Features
We always develop new features and extensions based on the latest Shopware version. All functions described always refer to the latest version of the respective extension.

Disclaimer
Our extensions are carefully developed and regularly updated. Nevertheless, we cannot guarantee error-free operation at all times, as shop configurations, server environments or third-party extensions can have individual influences.
We are not liable for damages unless they are due to intentional or grossly negligent behaviour on our part. Please always check the system requirements and compatibility in your shop environment before updating.

Transparency
Open and transparent communication is important to us. Your feedback helps us to continuously improve our extensions.
If you are satisfied, we would appreciate a positive review – it helps us and other shop operators alike.

You can find more information about our extensions in our documentation: https://docs.lenz-ebusiness.de/