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LENZ eBusiness GmbH

SEO Essentials (native lazyloading, HTML compression, etc.)

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Downloads: <100

Description

Highlights

  • Native lazy loading without Javascript
  • HTML-Minifier
  • Font preloading

Features

  • Native lazy loading without Javascript
  • Lazyloading is detected by Google Pagespeed Insights
  • Lazyloading works even if Javascript is disabled, so the Google Bot will see your page correctly even if the bot is crawling without Javascript
  • HTML-Minifier
  • Font preloading
  • Optionally, images can be excluded from lazy loading.

About the Extension

Control basic SEO-settings, to reduce page loading time of your Shopware shop and increase you Google Pagespeed Insights values.
With the option "Canonical to parent product (product detail page)" activated, the Canonical URL now points to the URL of the parent product.
Since version 1.0.7 it ist possible to exclude lazy loading for defined images. To do this, enter the text that these images contain n the img tag in the input field.

Note: From version 6.0.0, lazy loading is no longer integrated in the extension, as Shopware has implemented this in the standard.

Options (up to 6.5.x.x)

  • Native lazy-loading: for all frontend controllers enabled: Yes/No
  • Lazy-loading excluded for images with text in img-tag: Enter here the text that the affected images contain in the img tag to exclude them from lazy loading.
  • HTML-Minifier enabled: Yes/No
  • Font preloading enabled: Yes/No
  • Font preloading: Enter fonts you want to preload here. See below for an example.
  • Canonical to parent product (product detail page): Yes/No
  • Link from listing to parent product: Yes/No

Options (till 6.6.x.x)

Note: Lazy loading has been integrated into the standard by Shopware.

SEO settings:

  • HTML-Minifier enabled: Yes/No
  • Font preloading enabled: Yes/No
  • Font preloading: Enter fonts you want to preload here. See below for an example.

Product SEO settings:

  • Canonical to parent product (product detail page): Yes/No

Sitemap

  • Show only parent product URLs (or canonical variants) in sidemap: enable / disable
    The option "Canonical to parent product (product detail page) must also be activated for this option to be executed
Default settings for font preloading:

see here: Einstellungen für Schriften-Vorladen

Further information

General
Our extensions are based on standard functions of Shopware 6 (Community Edition) and the standard responsive theme. Individual or heavily customised themes cannot be taken into account during development. In such cases, adjustments may be necessary to ensure full compatibility.

Compatibility
Our extensions are generally compatible with each other. If functions are mutually exclusive or overlap, we explicitly point this out in the extension description.
We guarantee compatibility with the Community Edition and the standard theme. If you encounter any difficulties, we will of course be happy to assist you. We cannot guarantee compatibility with third-party extensions or Shopware Premium extensions.

Support
Our support team is happy to help! Please submit your support request via your Shopware account.
Please check the following in advance:

  • Latest version of the extension installed
  • Valid rental licence
  • Error also occurs in the standard theme
  • Third-party extensions are deactivated
  • No custom code modifications to the extension

For the analysis, we require:

  • Unrestricted admin access
  • Additional SSH or database access, if necessary

Important: You are responsible for setting up and removing access. We also recommend a staging or development environment for support.
If it is determined that the cause is not related to our extension (e.g. theme customisations, third-party plugins or server configuration), further analysis will be carried out at a charge after prior consultation.

Trial version
When you rent for the first time, you can test our extension free of charge for 30 days. Use the trial period to check out all the features at your leisure. If you have any questions, our support team will be happy to assist you at any time.

Customisations
Do you need a custom extension or customisation? We are happy to help:

Features
We always develop new features and extensions based on the latest Shopware version. All functions described always refer to the latest version of the respective extension.

Disclaimer
Our extensions are carefully developed and regularly updated. Nevertheless, we cannot guarantee error-free operation at all times, as shop configurations, server environments or third-party extensions can have individual influences.
We are not liable for damages unless they are due to intentional or grossly negligent behaviour on our part. Please always check the system requirements and compatibility in your shop environment before updating.

Transparency
Open and transparent communication is important to us. Your feedback helps us to continuously improve our extensions.
If you are satisfied, we would appreciate a positive review – it helps us and other shop operators alike.

You can find more information about our extensions in our documentation: https://docs.lenz-ebusiness.de/

Details

  • Available: English, German
  • Latest update: 5 February 2026
  • Publication date: 16 December 2020
  • Version: 7.0.0
  • Category: SEO Optimization

Resources

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About the Extension Partner

LENZ eBusiness GmbH

LENZ eBusiness GmbH

Partner Status

  • Shopware Bronze Partner Shopware
    Bronze Partner
  • Shopware Premium Extension Partner Shopware
    Premium Extension Partner

Details

  • Ø-Rating: 4.9

    Average rating of 4.9 out of 5 stars

  • Partner since: 2014
  • Extensions: 87
  • Certifications: Certifications

Support

  • Based in: Germany
  • Speaks: German, English
  • Response time: Very quickly
Shopware 6 certified This Extension Partner has been certified by our Academy for Shopware 6.