Facebook (Meta) Pixel Integration

Integrate Facebook Pixel (Meta Pixel) - the original!

This plugin is the successor to the GOLD-certified Facebook Pixel Integration plugin for Shopware 5. Probably one of the most successful Shopware 5 plugins with over 1,350 downloads.

Facebook Pixel allows you to target and activate existing customers on Facebook, acquire new customers, measure results, and optimize conversions.

The Facebook Pixel captures various events that were executed by the visitors in your shop.

Features

Captured standard events

• PageView: page view
• ViewContent: view of a product
• Search: search request
• AddToCart: product added to cart
• InitiateCheckout: checkout process started
• AddPaymentInfo: add payment informations
• Purchase: completed purchase
• CustomizeProduct: product configured (variant article)

Captured custom events

• ViewProduct: view of a product (like ViewContent, but no product catalog necessary)
• ViewCategory: view of a category
• FrequentShopper: logged in customer with more than one order
• CustomerHasAccount: logged in customer with a customer account

Multiple Pixel ID's

With the configuration of several pixel IDs, all events can be made accessible to any number of advertising accounts.

Advanced Matching

The Advanced Matching is a function that is offered by Facebook and can be activated in our plugin.

It is used by Facebook to recognize customers as Facebook members, even if they are not logged in on Facebook when visiting your shop. The data is encrypted and transmitted to Facebook.

Data protection modes

You can choose between three different data protection modes.

1. Use Shopware Cookie Consent Tool (Default)
2. Start Facebook Pixel immediately
3. Start Facebook Pixel manually via JavaScript

In data protection modes 2 and 3, the shop operator is responsible for obtaining any necessary consent to activate the Facebook Pixel.

You can find a detailed description of the data protection modes in our detailed documentation (GERMAN Language).

Customization / Compatibility / Performance

All texts in the Cookie Consent Tool can be customized using the snippets.

The plugin is PHP 7.x compatible.

The Facebook Pixel code and the plugin code are loaded asynchronously and compiled with the theme code.

Facebook Marketing

Dynamic Product Ads

By connecting a product catalog with the Facebook Pixel in the Business Manager, many more possibilities are opened up. You then have the advantage of using Dynamic Product Ads, and are thus able to present individual products to potential buyers on the basis of a captured event.

Requirements for Dynamic Product Ads

For the tracking of the data a free Facebook Business Manager account including an installed pixel is required. In addition to the use of the data in the form of advertisements, an established advertising ad manager and, if dynamic product ads are desired, a connected product catalog is required.

On request, we media:meets GmbH help you to set up the accounts / managers / product catalogs. Please understand that this service will incur separate costs, which will be discussed in advance. If you are interested, please contact us by e-mail at shopware@mediameets.de

Custom Audience Examples

With the events captured by the plugin, the following custom audiences were possible:

All visitors to the shop who are members of Facebook and..

• searched for term X.
• viewed category X.
• started the checkout process, but not completed it.
• have placed more than one order.
• have a customer account and have viewed category X.

Helpful Links

• Dynamic Product Ads:https://developers.facebook.com/docs/facebook-pixel/pixel-with-ads/dynamic-product-ads
• Facebook Business Manager:https://business.facebook.com

Feedback

Do you have suggestions for improvement or would you like a new feature? - Write us at shopware@mediameets.de

Reviews

We are looking forward to your reviews! We read them all. So we can know what's good. Or not.

Notes

Facebook and Facebook Pixel are registered trademarks of Facebook Inc. This Shopware plugin was not developed by Facebook Inc. and is therefore not available as a contact for this.

media:meets is a registered trademark of media:meets GmbH located in Essen.

Privacy

media:meets GmbH assumes no liability for data protection violations. Compliance with the data protection regulations lies within the responsibility of the site operator.