Meta Pixel (Facebook) & Conversion API Integration
Description
Highlights
About the Extension
Meta Pixel (formerly Facebook Pixel) Integration - the original!
This extension is the successor to the GOLD-certified Facebook Pixel & Conversion API Integration extension for Shopware 5. Probably one of the most successful Shopware 5 extension with over 2,500 downloads. Using the Meta Pixel (formerly Facebook Pixel), you can target existing customers on the social media platforms Facebook, Instagram, and Whatsapp Business. You can reactivate existing customers, acquire new customers, measure results, and optimize conversions.
The pixel measures various events that your visitors and customers perform in your shop.
Features at a glance
Conversion API to improve the quality of your events
If desired, our extension captures the events via the Conversion API of Meta, in addition to the Meta Pixel. Learn more about Conversion API functionality. More about the Conversion API functionality (in German)
Captured Meta standard events
- PageView: page view
- ViewContent: view of a product
- Search: search request
- AddToCart: product added to cart
- InitiateCheckout: checkout process started
- AddPaymentInfo: add payment informations
- Purchase: completed purchase
- CustomizeProduct: product configured (variant article)
Captured custom events
- ViewProduct: view of a product (like ViewContent, but no product catalog necessary)
- ViewCategory: view of a category
- FrequentShopper: logged in customer with more than one order
- CustomerHasAccount: logged in customer with a customer account
Multiple Meta Pixel including Conversion API
By configuring multiple Meta Pixel IDs and the associated Meta Conversion API access keys/test codes, all events can be made accessible to any number of advertising accounts.
Advanced Matching
The Advanced Matching is a function that is offered by Meta and can be activated in our extension.
It is used by Meta to recognize customers as Facebook members, even if they are not logged in on Facebook when visiting your shop. The data is encrypted and transmitted to Meta.
Data protection modes
You can choose between three different data protection modes.
- Use Shopware Cookie Consent Tool (Default)
- Start Facebook Pixel immediately
- Start Facebook Pixel manually via JavaScript
In data protection modes 2 and 3, the shop operator is responsible for obtaining any necessary consent to activate the Meta Pixel.
You can find a detailed description of the data protection modes in our detailed documentation (in German).
Customization / Performance
All texts in the Cookie Consent Tool can be customized using the snippets.
The Meta Pixel code and the extension code are loaded asynchronously and compiled with the theme code.
Meta Domain verification
As an additional function, the extension inserts a meta tag in the HTML source code of your shop for domain verification for Meta's Business Suite. Domain verification strengthens the integrity and security of your content on Facebook.
Facebook & Instagram Marketing
Dynamic Product Ads
By connecting a product catalog with the Meta Pixel in the Meta Business Suite, many more possibilities are opened up. You then have the advantage of using Dynamic Product Ads, and are thus able to present individual products to potential buyers on the basis of a captured event.
Requirements for Dynamic Product Ads
For the tracking of the data a free Meta Business Suite account including an installed Meta Pixel is required. In addition to the use of the data in the form of advertisements, an established advertising ad manager and, if dynamic product ads are desired, a connected product catalog is required.
Custom Audience Examples
With the events captured by the extension, the following custom audiences were possible:
All visitors to the shop who are members of Facebook and..
- searched for term X.
- viewed category X.
- started the checkout process, but not completed it.
- have placed more than one order.
- have a customer account and have viewed category X.
Helpful Links for Meta
Documentation
- Our Extension Documentation (in German)
- Our Info's about Meta Conversion API (in German)
- Our FAQ about Meta Pixel and the Conversion API (in German)
Feedback
Do you have suggestions for improvement or would you like a new feature? Feel free to contact us.
Reviews
We are looking forward to your reviews! We read them all. So we can know what's good. Or not.
Notes
Facebook, Meta, Facebook Pixel, Meta Pixel and WhatsApp are registered trademarks of Meta Inc. This Shopware extension was not developed by Meta Inc. and is therefore not available as a contact for this.
media:meets is a registered trademark of media:meets GmbH located in Essen.
Disclaimer
With the Meta Pixel extension, media:meets GmbH conscientiously / dutifully offers a extension with which the Meta Pixel can be installed in a Shopware 6 shop. Nevertheless, media:meets GmbH is not liable for violations of data protection or country-specific laws. Each shop operator is responsible for the correct use and should use this in consultation with his / her data protection officer or legal counsel. The use of the Meta Pixel extension does not release the shop operator from his obligations and these do not flow to media:meets GmbH. The judges' decision is final.
Details
- Available: English, German
- Latest update: 9 January 2025
- Publication date: 27 August 2020
- Version: 4.5.0
- Category: Tracking
Resources
Reviews (6)
Works perfectly & best support and communication during installation.
Funktioniert alles, schneller Support, danke!
Support top und freundlich!
Das Modul selbst macht was es soll.
Funktioniert einwandfrei!
Die Einrichtung erfolgt schnell und einfach.
Plugin sehr gut, Team fantastisch!
Top Plugin und erstklassiger Support.
About the Extension Partner
mediameets GmbH
Partner Status
-
Shopware
Extension Partner
Details
- Ø-Rating: 5
- Partner since: 2015
- Extensions: 22
Support
- Based in: Germany
- Speaks: German, English
- Response time: Quickly