CMS Bundle - Page builder for Shopping Experiences

About the Extension

The CMS Bundle extends the Shopware Shopping Experience with many useful functions that not only save you a lot of work but also significantly expand the presentation possibilities. Technically speaking, the CMS Bundle is 100% based on the Shopware Core, passes regular code checks by Shopware, and is optimized for longevity, Shopware updates, and compatibility with third-party providers.

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Fits well in addition: RH-Webdesign Themes | Theme Features - Addon

Many Features + Plugins Already Included – No Additional Subscription Costs!

Ultimate Bundle Plugin - The All-In-One Package for Shopping Experiences
You can purchase some of the CMS Bundle’s features as individual plugins or apps in the Shopware Store. However, managing many different extensions often leads to higher maintenance effort, increased costs, more complex inheritance instances, and additional support requirements. Try to keep the number of your additional extensions as low as possible.

With the CMS Bundle, you save a significant amount of work, time, and money in the long run!

Core Concept & Key Metrics: The Full-Scale Page Builder for Shopware 6

This plugin fundamentally extends the Shopware 6 Shopping Experiences and transforms the standard CMS into a powerful no-code page builder. It is perfect for merchants who want to create tailored e-commerce pages without any coding effort.

• #1 Extension for Shopping Experiences: Numerous new content elements, customized layout blocks, and well over 1,000 flexible design settings.
• No Coding Knowledge Required: All components are managed completely via an intuitive drag-and-drop interface directly within the familiar Shopware administration backend.
• Full Shopware Standard: 100% compatible with any theme (whether it is the Shopware default theme, custom internal developments, or third-party themes).
• Performance & Mobile-First: Clean, lean HTML/CSS code without unnecessary bloat, fully optimized for fast loading speeds, lazy loading, and responsive display on smartphones, tablets, and desktops.
• International & Flexible: All content is fully translatable into multiple languages and can be specifically assigned per sales channel.
• Integrated All-In-One Solutions: Includes a full-featured blogging extension, import/export functions, Rule Builder integrations, and much more.

Shopping Experience Elements (The Building Blocks)

The standard Shopware elements are usually not enough to enable more complex presentations. In the CMS Bundle, there is a solution for every eventuality!

Call-to-Action (CTA) & Conversion Optimization

• Simple Banner / Hero Banner: A visual promotional banner featuring an image or video background, text overlay, and a Call-to-Action button. The entire block can be linked. Supports fixed backgrounds (parallax) and dynamic category binding.
• Countdown Banner / CTA Counter: A promotional banner equipped with a large, live-ticking countdown timer. Ideal for time-limited discount campaigns, flash sales, or product launches.
• Call-to-Action Slider / Banner Carousel: A full-width, interactive slider with multiple freely configurable slides. Each slide supports images, videos, text transitions, or the embedding of custom HTML code.
• Product with Countdown / Deal Counter / Liveshopping Element: Highlights a single promotional product with an animated scarcity timer. Prominently displays badges, star ratings from product reviews, and strikethrough prices (special offers).
• Free Shipping Progress Bar: A dynamic progress bar that shows the customer in the storefront: "Spend $X more to get free shipping". A proven tool to increase the average order value.
• News Ticker / Scrolling Text (Marquee): Horizontally scrolling text messages for important announcements, offers, current categories, or news. Features an automatic stop on mouse contact (hover stop) and adjustable speed.
• Alerts / Notice Fields / Info Boxes: Colored information boxes designed to visually highlight important notices (categorized into success, warning, error, and info types), including a matching icon and title.
• Simple Button / Standalone Button: A single, freely placeable button with flexible linking options (category link, product link, or external URLs) and various visual design styles.

Product Presentation & Interactive Shopping

• Shop the Look / Interactive Lookbook / Image Hotspots: Allows you to place interactive marker points (hotspots) on a lifestyle image. Visitors can view the tagged products via hover or click and add them directly to the shopping cart (including support for minimum/maximum quantities and the wishlist).
• Product Comparison / Comparison Table / Feature Matrix: Enables the tabular comparison of multiple products directly within a shopping experience. Compares product properties or custom fields. The first product can be visually highlighted (e.g., as a bestseller).
• Product Lists / Bundles / Cross-Selling Slots: Curated collections of products for targeted sales promotion, product bundles, or cross-selling offers.
• Product Listing / Grid / Item List: A flexible product grid with integrated filters and sorting options. Supports search-engine-friendly lazy loading for optimal performance.
• List View / Product List: An alternative product presentation that outputs products vertically as an organized list instead of the default tile grid.
• Variant Table / B2B Variant Matrix: Lists all product variants of a parent item in a detailed table. Customers immediately see prices, delivery times, and availability, and can add variants directly to the shopping cart via an integrated quick-order function – ideal for B2B shops.
• Product Advisor / Guided Shopping / Quiz Finder: A guided question-and-answer assistant that leads the visitor step-by-step through a query and narrows down the assortment to the exact matching products.
• Recently Viewed Products / Recently Viewed Slider: Automatically displays the items that the respective visitor has recently viewed in the shop to reactivate purchase intent.
• Product Reviews / Star Rating Slider: Displays genuine customer reviews for specific products. Can be formatted as a grid or slider, filtered by minimum ratings, and supports the display of uploaded customer images.
• Customer Reviews / Testimonials / Social Proof: Quote tiles designed to strengthen customer trust, featuring the customer's photo, name, company, star rating, and optional trust badges.

Content Structuring & Layout Benefits

• Icon Textbox / USP Box: A combination of a freely selectable icon, a headline, and body text. Perfect for unique selling propositions (USPs), services, or quality features; displayable as a grid, slider, or list.
• Icon Flipbox / 3D Rotating Card: An animated content card with a 3D effect that rotates dramatically upon mouse contact (hover) or click, revealing the back side with further information and links.
• Content Cards / Teasers (Cards): Modern, designable teaser tiles consisting of an image, a structured headline, text, and custom background colors.
• Pricing Tables / Plan Comparison: A clear matrix for comparing different pricing packages, subscriptions, or services, including a list of pros and cons, tooltips, and visual bestseller highlighting.
• Accordion / FAQ Section / Collapsible Text: A space-saving, expandable text area for frequently asked questions (FAQs) or technical specifications. Configurable to allow either just one element or multiple sections to be open simultaneously. Automatically generates Google-compliant FAQ schema for structured search results.
• Dividers / Separation Lines: Stylish visual content separators with various line styles (solid, dashed, dotted, double), optionally combinable with a centered headline or an icon.
• Animated Headline / Headline Effects: Generates maximum attention through rotating or dynamically changing words within an SEO-compliant headline (effects include bounce, zoom, flip, or typing).
• Tab List / Tabs: Organizes complex text content into tabs (arranged either horizontally or vertically, optionally in a classic default or button style).
• Table of Contents: Automatically generates a structured table of contents based on the headings (H-tags) used in the text of the CMS page, including smooth anchor-link navigation (crucial for long SEO texts).
• Code / Twig / HTML Element: Enables the direct embedding of custom HTML, CSS, JavaScript, or complex Twig logic directly inside the CMS block (comparable to the well-known HTML Shopping Experiences element by Moori).
• Extended Text / "Read More" Function: A text editor featuring advanced alignment options and an integrated collapse function ("Read more") to keep long SEO texts compact for the user. Supports dynamic Twig variables.
• Shopping Experience as an Element (CMS Nesting): Allows you to embed an already existing, complete shopping experience layout as a building block inside another shopping experience. Perfect for centrally maintaining globally used content in a single place.

Navigation, Directories & Structure

• Dynamic Subcategories: Automatically displays a visual overview of all subcategories belonging to the currently active category (as a grid or slider, each with a category image, brief description, and direct button).
• Sidebar Navigation / Side Panel: A fixed navigation bar for categories (either permanently open or space-savingly collapsible) to improve store orientation.
• Search Banner / Hero Search: Places the Shopware product search as a prominent, large block including a background image, quick filters, and search suggestions.
• Breadcrumb Navigation / Breadcrumb Trail: Search-engine-friendly display of the current navigation path, including valid Schema.org markup for optimized Google Rich Snippets.
• Sales Channel Navigation: Displays either the main, service, or footer navigation of the active sales channel (frequently used for B2B/B2C switcher layouts).

Media, Galleries & Social Media

• Image Gallery / Lightbox Gallery (with "Image Gallery" extension): Offers advanced display options compared to the Shopware standard. Features an elegant lightbox with zoom, swipe, and touch gestures for mobile devices; formatable as a grid, masonry layout, or slider.
• Image Comparison / Before-After Slider: An interactive slider for the direct visual comparison of two overlapping images (fully touch-enabled, including freely definable labels and adjustable starting position of the slider handle).
• Image with Hotspots / Interactive Graphic: Allows the free placement of clickable points on any image to open tooltips, text popups, or direct links.
• HTML5 Video / Native Video Player: High-performance embedding of video files without third-party trackers. Supports functions such as autoplay, endless loop, muting, a custom poster preview image, and lazy loading.
• Audio / Music Player: Embedding of playable audio content, ideal for podcasts, soundbites, or product audio samples directly on the page.
• File / Download Card: Displays documents (such as manuals, data sheets, PDF catalogs) clearly for download. Includes file preview, document title, and automatic display of file metadata (format, file size).
• Social Media Integration & Sharing: GDPR-compliant embedding of social media channels (YouTube, Vimeo, Instagram, TikTok) as well as privacy-safe share buttons (Social Share) for all popular platforms.

Brands, Trust & Forms

• Manufacturer Slider / Brand Carousel: An animated logo slider of your active brands and manufacturers with autoplay, touch support, and direct linking to the respective brand pages.
• Manufacturer Register / Brand Index: A complete, alphabetically sorted A–Z brand directory including anchor navigation and links.
• Payment & Shipping / Trust Icons: Clean, automatic display of the active payment methods and shipping providers in the sales channel as a grid or list, boosting the conversion rate through visible trust factors.
• Shipping Table Element: Automatically generates detailed tables of all stored shipping costs, country assignments, and delivery methods directly from your shop's system settings.
• Newsletter Form: A GDPR-compliant subscription form for the integrated Shopware newsletter, featuring a double-opt-in process, captcha spam protection, and a legally secure privacy checkbox.
• Login Form / Standalone Login: An independent login form that can be placed completely freely outside the normal account area (e.g., on special promotional or landing pages).
• Contact Form / Form Builder: A flexibly configurable form builder for creating individual contact or inquiry forms. Allows custom field definitions, mandatory fields, variable field widths, individual email recipients, integrated spam protection, and customizable confirmation texts.
• Revocation Form / Cancellation Form: A legally compliant online form for revocations that customers can fill out and submit directly in the shop to easily fulfill legal requirements.

Company & Branches (Local SEO)

• Google Maps & Apple Maps Integration: Interactive embedding of both major map providers. Supports setting custom location markers, individual popups, and ensures privacy-compliant lazy loading of map content.
• Team Members / Employee Profiles: Professional profile cards to introduce your team, complete with a photo, role/position in the company, description text, direct contact options, and social media links.
• Locations / Store Finder Element: Detailed presentation of retail stores or company locations, including exact address, opening hours, directly clickable phone numbers/emails, and seamless map integration.

However, if you are still missing an element, you can request missing building blocks directly from the developer via the "Suggest a new element" feature!

Special Functions & Pro Features (What Standard Shopware Cannot Do)

Specific features control content behavior and bypass the limitations of the Shopware standard. Every section and block receives advanced pro settings:

• Save Sections as Templates: Saves a completely designed section, including a name and description, in the backend. With a single click, this template can be reused in any other shopping experience layout – saving hours of duplicate work.
• Display Rules via Rule Builder (Personalization): Blocks or sections can be dynamically shown or hidden based on the rules of the Shopware Rule Builder. Control content precisely according to customer group, shopping cart value, delivery country, day of the week, or login status.
• Time Control & Content Scheduler: Enables minute-precise scheduling of content with a fixed start and end date. Perfect for time-limited campaigns like Black Week or seasonal sales, which activate fully automatically at the designated time.
• Advanced Block Animations: Add dynamism to content with 27 different animation types (such as zoom, flip, fade, slide). Can be triggered at page start or upon reaching via scrolling (scroll animation), configurable with exact duration, delay, easing curves, and anchor points.
• Content Offset (Layering): Blocks can be visually shifted to partially overlap. Creates depth, modern asymmetry, and exciting design hierarchies in the layout.
• Fixed Backgrounds / Parallax Effect: Creates an elegant parallax effect with just one click and absolutely no code, where the background image remains fixed in place while scrolling.
• Section Transitions (Shape Dividers): Over 100 SVG transition graphics like waves, curves, or diagonals ensure fluid, modern transitions between sections (even with changing background colors).
• Background Gradients (CSS Gradients): Allows setting modern gradients for backgrounds of sections and blocks, including a freely definable angle.
• Shopping Experience Preview Without Category: Opens a genuine live preview of layouts in the backend without requiring the layout to be pre-assigned to a live category. Ideal for internal reviews and approval processes.
• Shopping Experience ZIP Export & Import: Enables the export of a complete shopping experience, including all used media, as a ZIP file. Perfect for backups, staging environments, or uncomplicated multi-shop rollouts.

Precise Responsive Control Per Device:

• Visibility Per Device: Blocks can be selectively shown or hidden for smartphones, tablets, laptops, or desktop monitors separately.
• Responsive Column Widths: Column distribution can be defined differently depending on the viewport (mobile device vs. desktop).
• Responsive Font Sizes: Heading and text sizes can be adjusted separately per device (essential for mobile SEO).

A Full-Featured Blogging System Included (Your Content Marketing Module)

Are you looking for a blog extension for Shopware 6? The CMS Bundle already contains a professional, deeply integrated blogging system:

• Independent Blogs & Categories: Create multiple, separate blogs with their own navigation and SEO URLs. Use blog categories for structuring (including assigning primary blogs for clean URL structures and category images).
• Multilingual Posts: Write blog articles with a title, teaser/excerpt, main body text, and post image fully translated into multiple languages.
• Author, Tag & Product Relations: Manage author profiles (incl. avatar, biography, contact). Use tags/keywords and link related posts manually for strong internal link building. Link posts or entire blog categories directly to products or dynamic Product Streams to guide readers directly to a purchase.
• Editorial Blog Dashboard in Admin: Comprehensive KPI overviews of post counts, authors, tags, and open comments. Integrated analytics statistics on the most read top posts with flexible time filters (7/30/90 days, 12 months, custom) and a precise distinction between total and unique views. Also includes comfortable filter lists and the ability to duplicate posts or categories with one click.
• Custom Blog CMS Elements: Design blog page layouts completely freely with custom shopping experience building blocks (title, creation date, author, content, categories, tags, comments, related posts, blog search, table of contents, social share, featured posts, shop products). Optimized default layouts for overview, category, and detail pages are provided right out of the box.
• Reader Interaction & Moderation: Full comment feature with comprehensive moderation in the backend (bulk approval, spam protection, optional login requirement or guest comments, automatic or manual approval).
• Scheduling & Data Maintenance: Schedule blog posts in advance for automatic background publication. Also offers a powerful CSV import and export for the entire post structure (automatically creates categories, tags, and authors upon import, including template download and an undo function).

Design Entire Shop Areas as a Shopping Experience (Layout Freedom)

With the CMS Bundle, you transform normally rigid, hard-coded Shopware default pages into flexibly designable shopping experiences that can be freely assigned per sales channel:

• Header Layout: Create the head area of your shop with ready-made blocks like top bar, logo placement, main navigation, search, and action buttons for shopping cart, wishlist, and account.
• Footer Layout: Design informative footers with columns for service hotlines, navigation, payment and shipping icons, newsletter forms, social media, logos, copyrights, VAT notices, and service links.
• Shopping Cart Page: Optimize conversion right within the cart through flexible design of product lists, summaries, shipping details, voucher code inputs, and checkout options.
• Checkout Completion Page (Thank You Page): Use the order confirmation page for customer retention with clear order details, delivery and billing addresses, as well as product lists.
• Login / Registration Page: Design the login and registration areas attractively and present your shop's advantages directly next to them.
• Wishlist Page: Present the products saved by the customer on their wishlist in a flexible, high-conversion layout.
• Search Result Page: Offer customers a clear results list with an optional heading, filters, and customized marketing banners.

Pre-Made Layout Blocks & Grid Systems

Create responsive grid systems in no time. Flexibly select placeholder content such as text, image + text, product, or automatic alternating content:

• 2 Columns: 50 / 50 | 30 / 70 | 70 / 30
• 3 Columns: 33.33 / 33.33 / 33.33 | 50 / 25 / 25 | 25 / 50 / 25 | 25 / 25 / 50
• 4 Columns: 25 / 25 / 25 / 25
• 5 Columns: 20 / 20 / 20 / 20 / 20
• 6 Columns: 16.66 / 16.66 / 16.66 / 16.66 / 16.66 / 16.66
• Complex Grids: Pre-made tile layouts and slider layouts as ready-to-use design grids. Any arbitrary distribution can be built and distributed differently per device (mobile/tablet/desktop).

SEO, Performance, Legal & Service in the Background

• Search Engine Optimization (SEO): Valid structured data according to Schema.org (e.g., for breadcrumbs and FAQ areas), clean SEO URLs for the integrated blog, dedicated meta fields (meta title and meta description), and semantically correct HTML5 markups ensure premium Google rankings.
• Lean Code & Performance: Extremely slim HTML/CSS baseline framework without unnecessary dependencies (no bloatware code). Consistent use of lazy loading protects your shop's loading speed.
• Legal Compliance & GDPR: Double-opt-in procedure for the newsletter, privacy-compliant map and video lazy loading (consent-aware), and an integrated online revocation form.
• Custom CSS Per Sales Channel: A custom SCSS/CSS editor built into the administration allows you to add your own code, which is cleanly and performantly integrated directly during theme compilation.
• Convenience Features in the Background: Automatic storage of recently viewed items via cookie (flexibly configurable lifetime), automatic shipping cost display and calculation for shipping elements, as well as powerful Twig helpers for links, social media, and responsive styles inside code or text elements.

Showroom - Addons in combination with RH-Webdesign themes

FURNITURE ONE - THEME - Living & Interieur → Show Demo
CANNAMED - THEME - Wonderful Plants → Show Demo
CAPRICE - THEME - Fashion / Clothing → Show Demo
SURVIVAL - THEME - Outdoor / Survival → Show Demo
TRONIC - THEME - Electronics / Technik → Show Demo
WHOLESALER PRO - THEME - B2B / Wholesaler → Show Demo
PRECIOUS - THEME - Jewelry / Fashion → Show Demo
MAGNIFY - THEME - Fashion / Clothing → Show Demo
FLORICULUTRE - THEME - Garden / Plants → Show Demo
WORKOUT - THEME - Fitness / Supplements → Show Demo
CEREAL - THEME - Food / Drink → Show Demo
BAMBI - THEME - Children / Toys → Show Demo
INDEPENDENT - THEME - Multipurpose → Show Demo
BIKE - THEME - Mountainbike / Clean → Show Demo
BASIC - THEME - Timeless / Modern → Show Demo
VENUE - THEME - Fashion / Clothing → Show Demo
PANORAMA - THEME - Snowboard / Winter → Show Demo

Also compatible with: ThemeWare, themes by Zenit Design, custom-developed themes, and all other themes from the Shopware Store.