PIM for Shopware
Description
Highlights
About the Extension
PIM for Shopware - Professional Product Information Management for Shopware 6
PIM for Shopware transforms your Shopware 6 administration into a powerful product management hub. Designed for merchants who manage large catalogs, PIM for Shopware replaces the default product list with a feature-rich PIM interface that puts every product detail at your fingertips — without ever leaving the page.
Streamlined Product Editing
Edit master data, prices, descriptions, SEO fields, images, properties, cross-selling, and custom fields directly in a clean, single-page detail view. Every section is organized in collapsible accordions with a fully configurable layout — drag and drop sections into your preferred order via the configuration matrix.
Powerful Variant Management
Create, edit, and manage product variants with ease. StawPim provides a dedicated variant generator with group and option management, a matrix view for quick price and stock editing across all combinations, and the ability to propagate data from the parent product to all variants — including tiered prices, cross-selling assignments, descriptions, images, and SEO fields.
Bulk Editing
Select multiple products and apply changes in one operation. Supported bulk actions include:
- Status — activate or deactivate products
- Prices — set fixed prices, increase or decrease by percentage or amount
- Stock — set, increase, or reduce inventory
- Tax class — reassign tax rates (gross price stays, net recalculates)
- Categories, tags, properties, manufacturers — add or remove assignments
- Sales channel visibility — control where products appear
- EAN/GTIN — set, prefix, suffix, or clear
- Listing configuration — main product vs. variant display
- Shipping, delivery time, packaging units, order quantities
- SEO fields — generate meta titles, descriptions, and SEO URLs from templates with variables
- Main category — set per sales channel for SEO URL generation
All bulk operations include automatic snapshots with full revert capability — undo any bulk change with a single click.
AI Text Generation & Translation
Generate product descriptions, meta titles, meta descriptions, and keywords using OpenAI (ChatGPT) — directly from the product detail view or in bulk for multiple products at once. Choose from multiple tones (professional, casual, technical, emotional, luxury) and provide custom instructions. Combine AI generation with DeepL integration for automatic translation of product texts into all configured shop languages.
CSV Import & Export
A full-featured CSV module with built-in and custom profiles, column mapping, field validation, and preview. Import supports multiple modes: create new products, update existing, or both. Export supports all product fields including variants, images, translations, custom fields, and cross-selling. Additional formats supported: TSV, XML, and DATANORM. Every import creates a backup with one-click rollback.
Advanced Filtering & Presets
Find exactly the products you need with over 25 filter criteria: status, variants, topseller, closeout, shipping free, manufacturer, category, sales channel, visibility level, tags, properties, images, description, EAN, SEO completeness, price range, stock range, tax class, delivery time, weight, creation date, and modification date. Save any filter combination as a named preset for instant reuse. Quick filter badges provide one-click access to common views like "without images" or "without description".
Approval Workflow
Enable a multi-stage approval process for product changes. Products move through draft, review, and approved states. Only authorized users can approve or reject products, with optional comments. The approval status is visible in the product list and detail view at all times.
Dashboard & Analytics
A dedicated PIM dashboard provides an instant overview of your catalog health: total products, active/inactive count, average completeness score, products without images, without descriptions, without SEO data, duplicate EANs, and more. A completeness distribution chart and lists of recently changed and least complete products help you prioritize your work.
Translation Management
A dedicated translation dashboard shows the translation status of all products across all shop languages. Filter by language, status (complete, incomplete, missing), and field. Translate individual products or trigger bulk DeepL translations for the entire catalog — with the option to only translate missing fields or overwrite existing translations.
Product Preview for Inactive Articles
Preview inactive products directly in the storefront without making them publicly visible. StawPim temporarily activates the product and sets visibility to "Direct link only", then automatically reverts both after a configurable duration (15s, 30s, 60s, or 120s).
Configuration Matrix
Every aspect of StawPim is configurable through a comprehensive configuration matrix:
- Section order — drag and drop to rearrange master data, variant, and sidebar sections
- Field visibility — show or hide any field, mark fields as required
- Column configuration — choose which columns appear in the product list
- Filter visibility — enable or disable individual filters and quick filter badges
- Permissions — granular role-based access for creating, deleting, bulk editing, CSV import/export, snapshots, audit log, and approvals
- Sales channel filtering — restrict which shops appear in the PIM interface
- Edit lock — prevent concurrent editing with automatic heartbeat-based locking
- Dashboard KPIs — configure which metrics and quality checks appear
- Completeness scoring — customize field weights for the completeness calculation
All settings are persisted to the database and shared across all admin users.
Change History & Audit Log
Every product change is tracked in a detailed audit log with timestamps, user attribution, and field-level diffs. Configure retention periods and automatic cleanup to manage log size.
Additional Features
- Product duplication — clone products including all variants, images, and assignments
- Inline image management — upload, reorder, set cover images, and edit alt texts without leaving the detail view
- Property & group management — create and edit property groups and options directly within the PIM, including color swatches, images, translations, and display settings
- Cross-selling management — create, edit, and reorder cross-selling groups with product list or dynamic product group assignments
- Tiered pricing — manage quantity-based price rules with multiple price tiers per rule
- Keyboard navigation — navigate between products using arrow keys
- Automatic redirect — optionally redirect the default Shopware product list to StawPim
- Multi-language — full German and English localization with 2,690 translation keys
Compatibility
StawPim is compatible with Shopware 6.7. No additional dependencies or external services required — AI and translation features are optional and require separate API keys.
Details
- Available: English, German
- Latest update: 11 May 2026
- Publication date: 11 May 2026
- Version: 1.0.4
- Category: Administration
Resources
Reviews (2)
Mächtiges Tool, spart sehr viel Zeit bei Produktanlage und Produktpflege
Die Produktanlage und Pflege wird dadurch deutlich einfacher und schneller. Der Zeitaufwand reduziert sich enorm, gerade wenn viele Varianten, Texte, Eigenschaften und Medien gepflegt werden müssen.
Besonders stark ist die integrierte KI-Textgenerierung. Produkttexte lassen sich damit sehr schnell erstellen, optimieren und sauber formulieren. Auch die Übersetzung in mehrere Sprachen mit DeepL funktioniert hervorragend und spart zusätzlich sehr viel Zeit.
Insgesamt ein wirklich starkes Tool, das die Produktdatenpflege in Shopware deutlich vereinfacht und beschleunigt. Für Händler mit umfangreichem oder variantenreichem Sortiment eine klare Empfehlung!
MEGA hilfreiches PIM für die Produktpflege
Sehr praktisch ist die strukturierte Übersicht für Produkte, Varianten, Preise, Medien, Eigenschaften und Übersetzungen. So hat man alle wichtigen Produktdaten direkt im Blick und muss nicht ständig zwischen verschiedenen Bereichen wechseln. Außerdem sind die Produkte so super easy und schnell bearbeitet.
Dabei ist die Massenbearbeitung und der Import sowie Export von Daten ein große Hilfe. Gerade bei größeren Sortimenten spart das viel Zeit und macht die tägliche Pflege deutlich angenehmer. Auch die Funktionen für KI-Texte, Übersetzungen und SEO-Felder sind sehr nützlich, wenn man viele Produkte effizient bearbeiten möchte. Und alle Schritte werden immer gesichert, sodass eigentlich nichts schief gehen kann.
Wirklich sehr gut durchdacht. Man merkt hier auf jeden Fall, dass damit aktiv während der Entwicklung gearbeitet wurde, sodass das Tool sehr anwenderfreundlich geworden ist. Und es kommen regelmäßige Updates. Klare Weiterempfehlung und im Vergleich zu anderen Tools seinen Preis wert!
About the Extension Partner
Stone & Water
Partner Status
-
Shopware
Extension Partner
Details
- Ø-Rating: 4.8
- Partner since: 2017
- Extensions: 4
Support
- Based in: Germany
- Speaks: German, English