Manufacturer Pages – SEO Landing Pages & Brand Overview

by Stone & Water

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Gives every manufacturer its own landing page with SEO URL, automatic product listing and A-Z brand overview. The manufacturer logo on the product detail page finally links internally.

Annually €10.00* /month €143.88 * €119.99* /year 16.6% discount In comparison to the regular monthly price

Monthly €11.99* /month Cancelable monthly

Compatible with:

6.6.0.0 - 6.7.15.1

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Own landing page with SEO URL for every manufacturer, just like you knew it from Shopware 5
Products are assigned automatically through the manufacturer on the product, zero maintenance
The manufacturer logo on the product detail page links internally instead of sending visitors away
A-Z brand overview, sitemap entry, canonical, noindex on paginated pages and schema.org Brand markup
Every option configurable per sales channel, with inheritance and one-click reset

Features

Dedicated manufacturer page with its own SEO URL for every manufacturer
Freely configurable URL pattern with live preview and quick templates
Custom path per manufacturer, editable in the manufacturer list or on the manufacturer itself
Products assigned automatically via the manufacturer stored on the product
Full product listing with sorting, pagination and filters, like the category listing

Manufacturer logo on the product detail page links internally, switchable to the Shopware default
Optional text link "All products by ..." below the manufacturer logo
A-Z overview of all manufacturers with logo and product count, can be switched off
Page content configurable: breadcrumb, logo, headline, description, website link, product count, filters, sorting
Three product tile layouts, three image display modes and a configurable number of products per page
All settings definable per sales channel, with inheritance marker and reset
Canonical per page, noindex on paginated follow-up pages, schema.org Brand markup
Manufacturer pages in the sitemap.xml, limited to manufacturers with visible products
Manufacturers without visible products return 404 instead of an empty page
Own administration module with settings and a manufacturer overview including product count and SEO URL status

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About the Extension

Every manufacturer gets its own page again

In Shopware 5 every manufacturer had a landing page of its own. In Shopware 6 that page is missing: the manufacturer logo on the product detail page points to an external website and sends your visitors away. This extension brings the manufacturer page back – with its own SEO URL, an automatic product listing and internal linking.

No maintenance, no duplicated data

Products are assigned through the manufacturer that is already stored on the product. Nothing has to be maintained twice, no shadow categories have to be created, no products have to be assigned by hand. A new manufacturer gets its page as soon as it has visible products.

URLs the way you want them

The URL pattern is freely configurable, with a live preview and quick templates such as hersteller/name, brands/name or just the manufacturer name. If a single manufacturer needs a different path, you can define it individually in the manufacturer list or directly on the manufacturer. All SEO URLs are regenerated automatically after a change.

Built for SEO

Canonical URL per manufacturer page, paginated follow-up pages set to noindex
Manufacturer pages are added to the sitemap.xml, limited to manufacturers with visible products
Marked up as schema.org Brand
Manufacturers without visible products return a 404 instead of a thin, empty page
The manufacturer logo on the product detail page links internally and keeps the link equity inside your shop

Full control over the page

Breadcrumb, logo, headline, description, link to the manufacturer website, product count, filters and sorting can each be switched on or off. The description sits above or below the products, the headline reads "Products by ..." or just the manufacturer name. Product tiles come in three layouts, images in three display modes, and the number of products per page can be set as well. Switching the filters off skips the aggregations completely, which saves processing time on every page load.

Different settings per sales channel

Every option can be defined separately for each sales channel. Channels without their own values inherit the general configuration and are marked accordingly, and one click resets them back to inheritance.

Overview page for all brands

Optionally the extension adds an A-Z overview of all manufacturers with logo and product count – a landing page for brand searches and a strong internal link hub. It can be switched off if you do not need it.

Technical notes

Works with the standard Shopware Storefront and with themes derived from it
Basic styling ships with the templates and takes effect without a theme build
HTTP cache support with targeted invalidation when a manufacturer or one of its products changes
Administration and storefront in German and English
No external service, no separate account, no tracking

Every manufacturer gets its own page again

No maintenance, no duplicated data

URLs the way you want them

Built for SEO

Canonical URL per manufacturer page, paginated follow-up pages set to noindex
Manufacturer pages are added to the sitemap.xml, limited to manufacturers with visible products
Marked up as schema.org Brand
Manufacturers without visible products return a 404 instead of a thin, empty page
The manufacturer logo on the product detail page links internally and keeps the link equity inside your shop

Full control over the page

Different settings per sales channel

Overview page for all brands

Technical notes

Works with the standard Shopware Storefront and with themes derived from it
Basic styling ships with the templates and takes effect without a theme build
HTTP cache support with targeted invalidation when a manufacturer or one of its products changes
Administration and storefront in German and English
No external service, no separate account, no tracking

Details

Available: English, German
Latest update: 16 October 2026
Publication date: 16 October 2026
Version: 1.4.0
Category: SEO Optimization

Resources

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About the Extension Partner

Stone & Water

See all extensions

Partner Status

Shopware
Extension Partner

Details

Ø-Rating: 4.9

Average rating of 4.9 out of 5 stars
Partner since: 2017
Extensions: 9

Support

Based in: Germany
Speaks: German, English

Installation

Install and activate the extension in the Administration under Extensions > My extensions.
Clear the shop cache once.
Open the plugin settings and click Regenerate SEO URLs once. This creates the URL of every manufacturer page. Afterwards the URLs are kept up to date automatically.

Where to find the settings

Main menu > Catalogues > Manufacturer pages.

Step 1: Choose the sales channel

At the top of the page you decide whether you are editing the general configuration (All sales channels) or a single channel. A channel without its own values is marked as inherited and follows the general configuration until you save it. Use the reset button to return it to inheritance.

Step 2: Define the URL pattern

Enter the pattern of the manufacturer URL, for example the word hersteller followed by a slash and the manufacturer name placeholder. The preview below the field shows the result for an example manufacturer. The quick templates fill in common patterns with one click. All SEO URLs are regenerated after saving. Use Regenerate SEO URLs whenever you want to rebuild them manually.

Step 3: Link on the product detail page

Choose whether the manufacturer logo points to the internal manufacturer page or, as in the Shopware default, to the external manufacturer website. Optionally activate the additional text link "All products by ..." below the logo.

Step 4: Content of the manufacturer page

Switch breadcrumb, logo, headline, description, link to the manufacturer website, product count, filters and sorting on or off. Choose whether the headline reads "Products by ..." or only the manufacturer name, and whether the description sits above or below the products. Select the product tile layout, the image display and the number of products per page. Leaving the products per page on the default keeps the Shopware listing setting.

Step 5: Overview page and sitemap

Decide whether the A-Z overview of all manufacturers is available and whether the manufacturer pages are included in the sitemap.xml. Only manufacturers with visible products are included.

Step 6: Custom path for a single manufacturer

The manufacturer list at the bottom of the settings page shows every manufacturer with its product count and its current SEO URL. Enter a value in the "Custom path" column to give that manufacturer an individual path, or leave it empty to use the pattern. The path applies across all sales channels and is normalised to URL-safe characters automatically; slashes are kept as separators. The same value is available on the manufacturer itself as the custom field "Custom manufacturer page path".

Frequently asked questions

A manufacturer has no SEO URL. Manufacturer pages are only created for manufacturers with at least one visible product in the sales channel. Check the product visibility, then regenerate the SEO URLs.
Changes are not visible in the storefront. Clear the shop cache.
Does the plugin change my products or categories? No. It only reads the manufacturer that is already stored on the product.
What happens after uninstalling? If you do not keep the user data, the SEO URLs, the URL template and the plugin configuration are removed again.

1.4.0 6.6.0.0 - 6.7.15.1 16 October 2026

Dark Mode / small bugfixes

1.3.5 6.6.0.0 - 6.7.15.1 13 October 2026

Changes Shopware Store

1.3.1 6.6.0.0 - 6.7.15.1 13 October 2026

Changes Shopware Store

1.3.0 6.6.0.0 - 6.7.15.1 13 October 2026

Changes for Shopware Store

1.1.1 6.6.0.0 - 6.7.14.0 15 September 2026

- compatibility Shopware 6.6.x

1.0.0 6.7.0.0 - 6.7.13.0 20 August 2026

- Shopware Store Release