Customer Source Tracking & Analytics

by Kuhlware

Customer source tracking for Shopware 6: registration dropdown (up to 9 options), “Other” with text field. Stored in custom fields with backend analytics dashboard.

Expected release: May 2026

Compatible with:

Self-hosted

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Extended registration with customer source dropdown
Dynamic text field for “Other” option
Data stored in Shopware custom fields
Built-in backend analytics with chart
Flexible configuration via text snippets

Features

“How did you find us?” dropdown in registration
Up to 9 customizable options
Options configurable via text snippets
Automatic text field for “Other” selection
Data stored in customer custom fields

Data visible in customer profile
Dedicated backend analytics page
Visualization as donut/pie chart
Automatic data aggregation
Clear overview of all customer sources
Easy integration into existing shops
No external tools required
GDPR-compliant data storage
Optimized for marketing & conversion insights
Fully compatible with Shopware 6

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About the Extension

The Customer Source Tracking & Analytics plugin gives you valuable insights into how your customers discovered your shop.

It extends the Shopware 6 registration process with an additional field “How did you find us?”. This field is implemented as a dropdown and can be configured via text snippets with up to 9 customizable options such as Google, social media, referrals, or ads.

If the option “Other” is selected, an additional text input field appears automatically. This allows customers to provide more detailed information about their source.

All collected data is stored in the customer’s custom fields, making it easily accessible and usable within the Shopware admin.

A key feature of this plugin is the integrated analytics dashboard in the backend. The data is automatically aggregated and displayed in a clear chart, allowing you to instantly see which acquisition channels perform best.

This plugin is ideal for shop owners, agencies, and marketing teams who want to optimize their customer acquisition based on real data.