GA4, Google & ChatGPT Ads with Google Tag Manager & Server-Side Tagging

by MISSION OM GmbH

Rating: 5.0

Downloads: 1,456

Google Analytics 4, Google Ads and ChatGPT Ads tracking via Google Tag Manager. Server-side tagging, Consent Mode V2 and all common consent banners. Free setup by an expert.

Annually €18.00* /month €239.88 * €215.99* /year 9.96% discount In comparison to the regular monthly price

Monthly €19.99* /month Cancelable monthly

Compatible with:

6.1.0-RC1 - 6.7.13.1

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Supported consent managers: Shopware standard, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst, Cookie Consent Plus, Didomi
Supported tracking pixels: GA4, Google Ads, ChatGPT Ads, Microsoft Ads, Meta Pixel, Pinterest, TikTok
Client-side and server-side tagging via Google Tag Manager
Google Consent Mode V2 including Advanced Consent Mode
Free setup by an expert – book an appointment directly

Features

Set up in minutes: pre-configured Google Tag Manager container available for download
Supports all common consent managers: Shopware standard, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst, Cookie Consent Plus, Didomi
Google Consent Mode V2 and Advanced Consent Mode incl. functionality_storage, personalization_storage and security_storage
Client-side and server-side tagging: add your own server-side tag manager script
All key GA4 events: view_item, add_to_cart, remove_from_cart, add_to_wishlist, begin_checkout, add_payment_info, add_shipping_info, purchase, search, login, sign_up, generate_lead

Google Ads: dynamic remarketing and dynamic conversion tracking
Enhanced conversion tracking (email, phone number, first name, last name, address) – hashed with SHA-256
UTM parameter tracking on every order, configurable per sales channel, incl. organic referrer
Captures traffic from AI assistants and ChatGPT Ads
Additional channels: Microsoft Ads, Meta Pixel, Pinterest, TikTok
Customer lifetime value, including guest orders
New vs. returning customers (customer_type), customer group in the purchase event
Net or gross values – net follows the GA4 recommendation
User ID tracking and analysis by brand, category, search term and payment method
B2B option: hide prices for guest users, localStorage entries with TTL

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About the Extension

Clean GA4, Google Ads and ChatGPT Ads tracking for Shopware

This extension connects Google Analytics 4, Google Ads and further advertising channels entirely through Google Tag Manager – client-side and server-side, GDPR-compliant and without any changes to your template. You get a pre-configured Tag Manager container to download and are up and running within minutes.

Free setup by an expert: Simply book an appointment!

Documentation

Features for GA4

Complete GA4 dataLayer: add_payment_info, add_shipping_info, add_to_cart, add_to_wishlist, add_to_compare, begin_checkout, purchase, remove_from_cart, select_item, view_cart, view_item, view_item_list, search, login, sign_up, generate_lead
Net or gross values for value & price – net follows Google’s recommendation
Google Consent Mode V2 including Advanced Consent Mode
Client-side and server-side tagging: add your own server-side tag manager script
Data protection implementation in the standard Shopware data protection plugin
Contact form tracking
Manufacturers/brands – analyse revenue by brand
Categories (up to 5) – analyse revenue by category
Search function – see which products are being searched for frequently
Payment info – see which payment method is used most and what revenue it generates
Product add-to-cart – see which products are viewed often but not purchased
Customer group in the purchase event (addition.customer_group) – segment by customer group in GA4
Coupon and discount tracking including a dedicated add_coupon_code event
Option for user ID tracking
Option to track product clicks on category pages, the search page and cross-selling CMS elements

Features for Google Ads

DataLayer for dynamic remarketing
Dynamic conversion tracking
Enhanced conversion tracking (email, phone number, first name, last name, address) – hashed with SHA-256
User ID tracking
Customer lifetime value – including guest orders
New vs. existing customers (customer_type / account_type), including guest orders

Further advertising channels

Microsoft Ads, Meta Pixel, Pinterest and TikTok are included in the same container – with consent logic and values for all key events.

Supported consent managers

Shopware standard cookie banner
Cookiebot
Usercentrics
Consent Management Platform (CMP)
Cookie Consent Manager / CCM19
Acris EU Cookie Policy Pro
CookieScript
CookieFirst
Cookie Consent Plus
Didomi

The consent variables functionality_storage, personalization_storage and security_storage are available as well. For consent tools without a direct integration, a ga4_event label serves as a fallback.

UTM parameter tracking on every order

Every order records which channel the user came from – Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, TikTok and others. The organic referrer is captured too, including traffic from AI assistants and ChatGPT Ads. UTM parameters can be configured separately for each sales channel.

Compatibility

Tested with QuickView and the Shopware Evolve CMS elements, Advanced Search from Shopware Commercial, PayPal Express Checkout, the NEON configurator and common discount and coupon plugins. B2B shops can hide price data for guest users, and localStorage entries can be given a TTL.

Book your free setup appointment now

Details

Available: English, German, Dutch, Italian, French, Spanish
Latest update: 4 September 2026
Publication date: 1 December 2022
Version: 4.7.6
Category: Tracking

Resources

Reviews (89)

Average rating

5.0

Based on 89 reviews

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

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If you downloaded this extension you can write a review in the Shopware Account.

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Top Service

5.0

by Philipp Schmalz

4 September 2026 10:19

Hervorragendes Plugin, bietet alles war wir brauchen. Und super Service bei Fragen und Problemen! Schnelle Rückmeldung, schnelle Hilfe. Wir sind top zufrieden!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Beste Lösung für GTM/GA4

5.0

by Gerald Emprechtinger

28 July 2026 17:08

Für mich ist die Extension von Mission OM die beste ihrer Art für Shopware 6. Bei den Settings ist alles berücksichtigt, von der Einbindung von gängigen Consent-Tools über die Möglichkeit des Hinterlegens von Server-Side-Tracking-Skripten bis hin zu den vielfältigen Einstellungsmöglichkeiten für GA4, Meta, etc. - darüber hinaus gibt es klasse Support mit der Möglichkeit von Videoterminbuchungen. Meine absolute Empfehlung.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Tolle Funktionalität, sehr guter Support

5.0

by Stefan Kleinhappl

3 July 2026 13:36

Das Plugin ist sehr hilfreich und kann mit einer Vielzahl unterschiedlicher Consent Manager verwendet werden. Darüber hinaus ist der Support äußerst hilfsbereit und geht mit seiner Unterstützung deutlich über das gewohnte Maß hinaus.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Toll

5.0

by Pflegeplanet

5 June 2026 14:21

Sehr gut

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Zuverlässiges Tracking-Tool mit erstklassigem Support

5.0

by Francesco C.

19 May 2026 12:56

Wir setzen die Extension für unser GA4-Tracking ein und sind sehr zufrieden. Die Einrichtung ist unkompliziert, die wichtigsten E-Commerce-Events (Produktaufrufe, Add-to-Cart, Checkout-Schritte, Purchase) werden sauber und konsistent übergeben – genau das, was man von einem Tracking-Tool erwartet. Auch die Integration mit dem Google Tag Manager funktioniert reibungslos, und die Daten in GA4 sind endlich verlässlich auswertbar.

Besonders positiv ist der Support. Anfragen werden schnell, kompetent und lösungsorientiert beantwortet. Bei einer individuellen Rückfrage zur Konfiguration hat sich das Team Zeit genommen und konkret weitergeholfen, statt nur auf die Doku zu verweisen. Das macht im Alltag einen großen Unterschied.

Kurz zusammengefasst: Solides Tool, faires Preis-Leistungs-Verhältnis und ein Support, auf den man sich wirklich verlassen kann. Klare Empfehlung für alle Shopware-Shops, die ihr Tracking sauber aufsetzen möchten.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Tolle Dokumentation und Support

5.0

by Sebastian Ussar

2 April 2026 15:36

Haben uns für dieses Google Tag Manager Plugin entschieden, da die Dokumentation und Installationsanleitung sehr gut gelungen ist. Würde behaupten, dass man dies auch ohne tech. Wissen einrichten könnte. Termin und Support von Alex ist nur zu empfehlen!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Ausgezeichneter Support!

5.0

by Sebastian Brickel

27 March 2026 12:52

Insbesondere mit dem Support dieser Erweiterung bin ich äußerst zufrieden. Die Antworten kamen sehr schnell, waren kompetent und lösungsorientiert. Besonders positiv hervorheben möchte ich die freundliche Kommunikation und die klare Hilfestellung.
Vielen Dank für den hervorragenden Support – absolut empfehlenswert!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Top Plugin & herausragender Support

5.0

by Alexander Kern

26 March 2026 12:06

Super Plugin für sauberes GA4- und Google Ads Tracking über den GTM – läuft stabil und ist flexibel einsetzbar.
Besonders stark ist der Support: Alex hilft schnell, kompetent und wirklich praxisnah bei allen Fragen.
Klare Empfehlung für alle, die in Shopware professionelles Tracking umsetzen wollen!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Guter Support - kostenlose Installation

5.0

by Alex

17 March 2026 12:12

Sehr empfehlenswert.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Absolut empfehlenswert – enorme Zeitersparnis!

5.0

by Livio Berger

3 March 2026 17:47

Wir können dieses Plugin wirklich nur weiterempfehlen! Die Integration umfassender Analyse-Tools hat uns zuvor extrem viel Zeit und Nerven gekostet – wir waren ehrlich gesagt kurz davor, zu verzweifeln.

Mit diesem Plugin wurde die Implementierung plötzlich erstaunlich einfach und übersichtlich. Was zuvor kompliziert und fehleranfällig war, fühlte sich auf einmal fast wie ein Kinderspiel an.

Es hat uns Stunden an Arbeit erspart und die gesamte Einrichtung von GA4 und Google Ads deutlich vereinfacht. Für alle, die eine saubere und effiziente Tracking-Lösung suchen: Klare Empfehlung!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

MISSION OM GmbH

See all extensions

Partner Status

Shopware
Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2022
Extensions: 4

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Why do my GA4 revenue figures differ from Google Ads?

The most common cause is the net/gross setting: Google recommends net values for GA4, while Google Ads often works with gross values. Check the setting in the plugin and make sure both systems use the same basis. Coupons and shipping costs also affect the value that is sent.

Google can't find a tag on my website – is tracking broken?

No. The plugin implements tracking via Google Tag Manager rather than as a directly embedded Google tag. Verify your tracking in Tag Manager preview mode or in the GA4 DebugView, not via the Google Ads tag check.

Are Meta, Microsoft Ads, Pinterest and TikTok included?

Yes, at no extra cost. All channels are pre-configured in the included container, with consent logic and values for the key events. You only add your respective pixel or account ID.

Does the plugin work with Varnish and other caching setups?

Yes. Customer-specific data is delivered so that it does not end up in the HTTP cache. For custom cache configurations we are happy to review your setup in the free setup appointment.

Are express payment methods such as PayPal Express tracked correctly?

Yes. The purchase event fires on the order confirmation page so that payments via external providers are captured in full. begin_checkout is handled separately for PayPal Express.

Is any data stored before consent is given?

Tracking only starts after consent via your consent manager. localStorage entries used to pass data can be given a lifetime (TTL, 30 days by default) and are cleaned up automatically.