GA4, Google & ChatGPT Ads with Google Tag Manager & Server-Side Tagging

by MISSION OM GmbH

Rating: 5.0

Downloads: 1,456

Google Analytics 4, Google Ads and ChatGPT Ads tracking via Google Tag Manager. Server-side tagging, Consent Mode V2 and all common consent banners. Free setup by an expert.

Annually €18.00* /month €239.88 * €215.99* /year 9.96% discount In comparison to the regular monthly price

Monthly €19.99* /month Cancelable monthly

Compatible with:

6.1.0-RC1 - 6.7.13.1

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Supported consent managers: Shopware standard, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst, Cookie Consent Plus, Didomi
Supported tracking pixels: GA4, Google Ads, ChatGPT Ads, Microsoft Ads, Meta Pixel, Pinterest, TikTok
Client-side and server-side tagging via Google Tag Manager
Google Consent Mode V2 including Advanced Consent Mode
Free setup by an expert – book an appointment directly

Features

Set up in minutes: pre-configured Google Tag Manager container available for download
Supports all common consent managers: Shopware standard, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst, Cookie Consent Plus, Didomi
Google Consent Mode V2 and Advanced Consent Mode incl. functionality_storage, personalization_storage and security_storage
Client-side and server-side tagging: add your own server-side tag manager script
All key GA4 events: view_item, add_to_cart, remove_from_cart, add_to_wishlist, begin_checkout, add_payment_info, add_shipping_info, purchase, search, login, sign_up, generate_lead

Google Ads: dynamic remarketing and dynamic conversion tracking
Enhanced conversion tracking (email, phone number, first name, last name, address) – hashed with SHA-256
UTM parameter tracking on every order, configurable per sales channel, incl. organic referrer
Captures traffic from AI assistants and ChatGPT Ads
Additional channels: Microsoft Ads, Meta Pixel, Pinterest, TikTok
Customer lifetime value, including guest orders
New vs. returning customers (customer_type), customer group in the purchase event
Net or gross values – net follows the GA4 recommendation
User ID tracking and analysis by brand, category, search term and payment method
B2B option: hide prices for guest users, localStorage entries with TTL

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About the Extension

Clean GA4, Google Ads and ChatGPT Ads tracking for Shopware

This extension connects Google Analytics 4, Google Ads and further advertising channels entirely through Google Tag Manager – client-side and server-side, GDPR-compliant and without any changes to your template. You get a pre-configured Tag Manager container to download and are up and running within minutes.

Free setup by an expert: Simply book an appointment!

Documentation

Features for GA4

Complete GA4 dataLayer: add_payment_info, add_shipping_info, add_to_cart, add_to_wishlist, add_to_compare, begin_checkout, purchase, remove_from_cart, select_item, view_cart, view_item, view_item_list, search, login, sign_up, generate_lead
Net or gross values for value & price – net follows Google’s recommendation
Google Consent Mode V2 including Advanced Consent Mode
Client-side and server-side tagging: add your own server-side tag manager script
Data protection implementation in the standard Shopware data protection plugin
Contact form tracking
Manufacturers/brands – analyse revenue by brand
Categories (up to 5) – analyse revenue by category
Search function – see which products are being searched for frequently
Payment info – see which payment method is used most and what revenue it generates
Product add-to-cart – see which products are viewed often but not purchased
Customer group in the purchase event (addition.customer_group) – segment by customer group in GA4
Coupon and discount tracking including a dedicated add_coupon_code event
Option for user ID tracking
Option to track product clicks on category pages, the search page and cross-selling CMS elements

Features for Google Ads

DataLayer for dynamic remarketing
Dynamic conversion tracking
Enhanced conversion tracking (email, phone number, first name, last name, address) – hashed with SHA-256
User ID tracking
Customer lifetime value – including guest orders
New vs. existing customers (customer_type / account_type), including guest orders

Further advertising channels

Microsoft Ads, Meta Pixel, Pinterest and TikTok are included in the same container – with consent logic and values for all key events.

Supported consent managers

Shopware standard cookie banner
Cookiebot
Usercentrics
Consent Management Platform (CMP)
Cookie Consent Manager / CCM19
Acris EU Cookie Policy Pro
CookieScript
CookieFirst
Cookie Consent Plus
Didomi

The consent variables functionality_storage, personalization_storage and security_storage are available as well. For consent tools without a direct integration, a ga4_event label serves as a fallback.

UTM parameter tracking on every order

Every order records which channel the user came from – Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, TikTok and others. The organic referrer is captured too, including traffic from AI assistants and ChatGPT Ads. UTM parameters can be configured separately for each sales channel.

Compatibility

Tested with QuickView and the Shopware Evolve CMS elements, Advanced Search from Shopware Commercial, PayPal Express Checkout, the NEON configurator and common discount and coupon plugins. B2B shops can hide price data for guest users, and localStorage entries can be given a TTL.

Book your free setup appointment now

Details

Available: English, German, Dutch, Italian, French, Spanish
Latest update: 4 September 2026
Publication date: 1 December 2022
Version: 4.7.6
Category: Tracking

Resources

Reviews (89)

Average rating

5.0

Based on 89 reviews

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Write a review

If you downloaded this extension you can write a review in the Shopware Account.

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Sehr hilfreicher und kompetenter Support, der im Gespräch auf unsere Bedürfnisse einging!

5.0

by Simon

8 July 2025 15:14

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Easy to use plugin, superb support

5.0

by Dana

2 July 2025 15:13

Overall great plugin and support.
We set it up ourselves, but found problem with the setup
Alex helped us solve the issue, provide us some recommendation, and answered all of our questions during the call very clearly.

5.0 Functionality

5.0 Usability

4.0 Documentation

5.0 Support

Top Service & Expertenhilfe – absolut empfehlenswert!

5.0

by Deborath I.

26 June 2025 11:09

Das Conversion Tracking war dank der großartigen Unterstützung des Anbieters in kürzester Zeit eingerichtet. In einem kostenfreien Videocall wurde ich Schritt für Schritt durch den gesamten Prozess geführt – verständlich, geduldig und absolut professionell. So wünscht man sich Support! Zusätzlich habe ich noch wertvolle Tipps zur Optimierung unserer Kampagnen erhalten. Rundum zufrieden – besser geht's nicht!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Perfektes Plugin mit weltklasse Support

5.0

by Lucca

15 May 2025 14:37

Die Einrichtung des Plugins ist dank der umfangreichen und detailliert geschriebenen Dokumentation ein Kinderspiel. Auch der zusätzliche Umfang an Containern zum Download für Google Ads, Analytics und diverse Pixel (Meta, TikTok...) ist genial. So hat man in kürzester Zeit alles ordentlich und übersichtlich aufgesetzt.

Besonders hervorheben möchte ich den außergewöhnlich schnellen und freundlichen Support: Nicht nur wurde jede Frage im Handumdrehen beantwortet, sondern es gab sogar noch wertvolle Zusatz-Tipps für die optimale Einrichtung.

Ein echtes Highlight im Store – klare Empfehlung!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Macht was es verspricht

5.0

by A Linden

13 May 2025 08:31

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Ausgezeichnete Unterstützung - jederzeit wieder!

5.0

by Manuel Stock

12 May 2025 14:53

Ich bin absolut begeistert von der Hilfestellung, die ich erhalten habe! Kompetent, freundlich und schnell – genau so stellt man sich Unterstützung vor. Meine Fragen wurden nicht nur verständlich beantwortet, sondern auch mit viel Geduld und Fachwissen. Ich habe mich zu jedem Zeitpunkt gut aufgehoben gefühlt. Vielen Dank für diese tolle Erfahrung - sehr empfehlenswert!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Alles super

5.0

by Laura

29 April 2025 13:15

Die Einrichtung funktioniert unter Anleitung des Plugin-Herstellers einwandfrei. Wir sind sehr zufrieden mit der Funktionalität.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Top Plugin, top Support!

5.0

by Florian Kauper

29 April 2025 10:44

Für mich das mit Abstand beste Tag Manger Plugin für Shopware 6 aus einer Reihe von bereits getesteten Plugins. Bei Fragen ist der Support schnell erreichbar, komplexere Themen können im Video Call schnell besprochen werden. Die Ansprechpartner sind freundlich und kompetent.
Absolute Empfehlung! Vielen Dank!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Easy setup & ausgezeichneter Support!

5.0

by Christian Mathy

23 April 2025 14:21

Conversion Tracking war super schnell aufgesetzt durch die tolle Hilfe des Anbieters. In einem kostenfreien Videocall ist der Anbieter mit mir Schritt für Schritt durch den Prozess gegangen bis alles eingerichtet war. Besser geht es nicht!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

by MISSION OM GmbH 23 April 2025 17:30

Hallo Christian,

vielen Dank für die super Bewertung und das nette Feedback!

Es freut uns riesig, dass die Einrichtung so einfach für Sie war und Ihnen unser Support geholfen hat. Genau dafür sind wir da, gerade wenn es um das wichtige Conversion Tracking geht – da ist ein gemeinsamer Videocall oft der schnellste Weg, um alles Schritt für Schritt zum Laufen zu bringen.

Klasse, dass alles so gut geklappt hat! Das macht es dann auch einfacher, wenn Sie später vielleicht weiteres Tracking, wie zum Beispiel das Microsoft Ads Tracking, hinzufügen möchten.

Wir wünschen Ihnen weiterhin viel Erfolg mit dem Plugin!

Viele Grüße,
Alexander Kern

Super Plugin, super Service!

5.0

by Der neue Louven-Shop (LIVE) Shopware

15 April 2025 13:55

Die Einrichtung wurde mit uns zusammen in einer halben Stunde erledigt. Außerdem haben auch noch wertvolle Tipps zur Verbesserung unserer Kampagne bekommen.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

MISSION OM GmbH

See all extensions

Partner Status

Shopware
Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2022
Extensions: 4

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Why do my GA4 revenue figures differ from Google Ads?

The most common cause is the net/gross setting: Google recommends net values for GA4, while Google Ads often works with gross values. Check the setting in the plugin and make sure both systems use the same basis. Coupons and shipping costs also affect the value that is sent.

Google can't find a tag on my website – is tracking broken?

No. The plugin implements tracking via Google Tag Manager rather than as a directly embedded Google tag. Verify your tracking in Tag Manager preview mode or in the GA4 DebugView, not via the Google Ads tag check.

Are Meta, Microsoft Ads, Pinterest and TikTok included?

Yes, at no extra cost. All channels are pre-configured in the included container, with consent logic and values for the key events. You only add your respective pixel or account ID.

Does the plugin work with Varnish and other caching setups?

Yes. Customer-specific data is delivered so that it does not end up in the HTTP cache. For custom cache configurations we are happy to review your setup in the free setup appointment.

Are express payment methods such as PayPal Express tracked correctly?

Yes. The purchase event fires on the order confirmation page so that payments via external providers are captured in full. begin_checkout is handled separately for PayPal Express.

Is any data stored before consent is given?

Tracking only starts after consent via your consent manager. localStorage entries used to pass data can be given a lifetime (TTL, 30 days by default) and are cleaned up automatically.