GA4, Google & ChatGPT Ads with Google Tag Manager & Server-Side Tagging

by MISSION OM GmbH

Rating: 5.0

Downloads: 1,456

Google Analytics 4, Google Ads and ChatGPT Ads tracking via Google Tag Manager. Server-side tagging, Consent Mode V2 and all common consent banners. Free setup by an expert.

Annually €18.00* /month €239.88 * €215.99* /year 9.96% discount In comparison to the regular monthly price

Monthly €19.99* /month Cancelable monthly

Compatible with:

6.1.0-RC1 - 6.7.13.1

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Supported consent managers: Shopware standard, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst, Cookie Consent Plus, Didomi
Supported tracking pixels: GA4, Google Ads, ChatGPT Ads, Microsoft Ads, Meta Pixel, Pinterest, TikTok
Client-side and server-side tagging via Google Tag Manager
Google Consent Mode V2 including Advanced Consent Mode
Free setup by an expert – book an appointment directly

Features

Set up in minutes: pre-configured Google Tag Manager container available for download
Supports all common consent managers: Shopware standard, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst, Cookie Consent Plus, Didomi
Google Consent Mode V2 and Advanced Consent Mode incl. functionality_storage, personalization_storage and security_storage
Client-side and server-side tagging: add your own server-side tag manager script
All key GA4 events: view_item, add_to_cart, remove_from_cart, add_to_wishlist, begin_checkout, add_payment_info, add_shipping_info, purchase, search, login, sign_up, generate_lead

Google Ads: dynamic remarketing and dynamic conversion tracking
Enhanced conversion tracking (email, phone number, first name, last name, address) – hashed with SHA-256
UTM parameter tracking on every order, configurable per sales channel, incl. organic referrer
Captures traffic from AI assistants and ChatGPT Ads
Additional channels: Microsoft Ads, Meta Pixel, Pinterest, TikTok
Customer lifetime value, including guest orders
New vs. returning customers (customer_type), customer group in the purchase event
Net or gross values – net follows the GA4 recommendation
User ID tracking and analysis by brand, category, search term and payment method
B2B option: hide prices for guest users, localStorage entries with TTL

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About the Extension

Clean GA4, Google Ads and ChatGPT Ads tracking for Shopware

This extension connects Google Analytics 4, Google Ads and further advertising channels entirely through Google Tag Manager – client-side and server-side, GDPR-compliant and without any changes to your template. You get a pre-configured Tag Manager container to download and are up and running within minutes.

Free setup by an expert: Simply book an appointment!

Documentation

Features for GA4

Complete GA4 dataLayer: add_payment_info, add_shipping_info, add_to_cart, add_to_wishlist, add_to_compare, begin_checkout, purchase, remove_from_cart, select_item, view_cart, view_item, view_item_list, search, login, sign_up, generate_lead
Net or gross values for value & price – net follows Google’s recommendation
Google Consent Mode V2 including Advanced Consent Mode
Client-side and server-side tagging: add your own server-side tag manager script
Data protection implementation in the standard Shopware data protection plugin
Contact form tracking
Manufacturers/brands – analyse revenue by brand
Categories (up to 5) – analyse revenue by category
Search function – see which products are being searched for frequently
Payment info – see which payment method is used most and what revenue it generates
Product add-to-cart – see which products are viewed often but not purchased
Customer group in the purchase event (addition.customer_group) – segment by customer group in GA4
Coupon and discount tracking including a dedicated add_coupon_code event
Option for user ID tracking
Option to track product clicks on category pages, the search page and cross-selling CMS elements

Features for Google Ads

DataLayer for dynamic remarketing
Dynamic conversion tracking
Enhanced conversion tracking (email, phone number, first name, last name, address) – hashed with SHA-256
User ID tracking
Customer lifetime value – including guest orders
New vs. existing customers (customer_type / account_type), including guest orders

Further advertising channels

Microsoft Ads, Meta Pixel, Pinterest and TikTok are included in the same container – with consent logic and values for all key events.

Supported consent managers

Shopware standard cookie banner
Cookiebot
Usercentrics
Consent Management Platform (CMP)
Cookie Consent Manager / CCM19
Acris EU Cookie Policy Pro
CookieScript
CookieFirst
Cookie Consent Plus
Didomi

The consent variables functionality_storage, personalization_storage and security_storage are available as well. For consent tools without a direct integration, a ga4_event label serves as a fallback.

UTM parameter tracking on every order

Every order records which channel the user came from – Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, TikTok and others. The organic referrer is captured too, including traffic from AI assistants and ChatGPT Ads. UTM parameters can be configured separately for each sales channel.

Compatibility

Tested with QuickView and the Shopware Evolve CMS elements, Advanced Search from Shopware Commercial, PayPal Express Checkout, the NEON configurator and common discount and coupon plugins. B2B shops can hide price data for guest users, and localStorage entries can be given a TTL.

Book your free setup appointment now

Details

Available: English, German, Dutch, Italian, French, Spanish
Latest update: 4 September 2026
Publication date: 1 December 2022
Version: 4.7.6
Category: Tracking

Resources

Reviews (89)

Average rating

5.0

Based on 89 reviews

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

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If you downloaded this extension you can write a review in the Shopware Account.

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Das Plug-in funktioniert einwandfrei und der Support war sehr kompetent. Kann ich nur weiterempfehlen.

5.0

by M. Kloppenborg

9 April 2025 12:10

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Top

5.0

by Elisa

9 April 2025 10:11

Super Plugin und tolle Funktionen. Sehr gut erklärte Anleitung, sodass man alles selbstständig installieren kann und vor allem toller Support.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Tolle Umsetzung & Top Support

5.0

by Felix Klapper

8 April 2025 13:37

Das Plugin ist aus meiner Sicht perfekt abgestimmt für den Einsatz mit den typischen Marketingkanälen für E-Commerce Betreiber. Es bringt sehr viele Ereignisse standardmäßig mit und ermöglicht so auch Laien schon eine sehr gute Tracking-Implementation. Regelmäßige Updates zeigen die Qualität und den Anspruch der Entwickler! Weiter so!
On Top kommt dazu noch der sehr gute Support - kein mühsames Ticket-schreiben. Direkter Austausch und Hilfe durch den Anbieter im 1:1 Gespräch ist deutlich mehr als man erwarten kann.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Super Support, gutes Plugin!

5.0

by Florian Gehringer (pizza-ofen.de)

8 April 2025 13:23

Das Plugin tut das was es verspricht und zwar fehlerfrei! Hervorragender Support der auf unseren individuellen Fragen und Problemstellungen eingegangen ist. In dieser positiven Form habe ich das selten in den letzten Jahren erlebt!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Top Support

5.0

by fabian mlynek

28 March 2025 15:37

Support ist immer sehr zeitnah verfügbar und kompetent. Herr Kern konnte unsere Probleme trotz relativ veralteter Shopware-Version schnell lösen. Vielen Dank!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Top Plugin & Top Kundenservice

5.0

by Manuel Saßerath

25 March 2025 12:36

Alles in allem eine tolle und durchdachte Lösung. Sehr gut!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Super Support, perfekte Unterstützung nur zu Empfehlen

5.0

by Henrik Weber

12 March 2025 12:38

Gerade das kostenlose Einrichtungsmeeting gehabt mit Herrn Kern. Da weiß jemand was er tut. Konnte mir super helfen. Alles perfekt einfach nur zu empfehlen!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

TOP SUPPORT & ENTWICKLUNG

5.0

by Oliver Otten

3 March 2025 17:26

Bin vollends begeistert von Mission OM GmbH und ihrem Plug In. Trotz diverser Installationsprobleme aufgrund unserer Konfiguration wurde mit Hilfe von Programmierer von Mission OM GmbH alle unsere Probleme innerhalb von einer Woche alle Probleme gelöst, sodass alles zügig weitergehen konnte. Vielen Dank nochmal an Herr Kern und das Entwicklerteam.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Alles gut!

5.0

by Christian Bauer

25 February 2025 15:45

Sehr guter Support und unkompliziert.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Einzigartiger Service - Top Plugin

5.0

by Grigor Sahakyan

21 February 2025 13:14

Ich bin absolut begeistert vom Support. Jegliche Fragen werden umgehend beantwortet, Fehler werden unmittelbar behoben und man nimmt sich Zeit für den Kunden. Prima und weiter so!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

MISSION OM GmbH

See all extensions

Partner Status

Shopware
Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2022
Extensions: 4

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Why do my GA4 revenue figures differ from Google Ads?

The most common cause is the net/gross setting: Google recommends net values for GA4, while Google Ads often works with gross values. Check the setting in the plugin and make sure both systems use the same basis. Coupons and shipping costs also affect the value that is sent.

Google can't find a tag on my website – is tracking broken?

No. The plugin implements tracking via Google Tag Manager rather than as a directly embedded Google tag. Verify your tracking in Tag Manager preview mode or in the GA4 DebugView, not via the Google Ads tag check.

Are Meta, Microsoft Ads, Pinterest and TikTok included?

Yes, at no extra cost. All channels are pre-configured in the included container, with consent logic and values for the key events. You only add your respective pixel or account ID.

Does the plugin work with Varnish and other caching setups?

Yes. Customer-specific data is delivered so that it does not end up in the HTTP cache. For custom cache configurations we are happy to review your setup in the free setup appointment.

Are express payment methods such as PayPal Express tracked correctly?

Yes. The purchase event fires on the order confirmation page so that payments via external providers are captured in full. begin_checkout is handled separately for PayPal Express.

Is any data stored before consent is given?

Tracking only starts after consent via your consent manager. localStorage entries used to pass data can be given a lifetime (TTL, 30 days by default) and are cleaned up automatically.