GA4, Google & ChatGPT Ads with Google Tag Manager & Server-Side Tagging

by MISSION OM GmbH

Rating: 5.0

Downloads: 1,456

Google Analytics 4, Google Ads and ChatGPT Ads tracking via Google Tag Manager. Server-side tagging, Consent Mode V2 and all common consent banners. Free setup by an expert.

Annually €18.00* /month €239.88 * €215.99* /year 9.96% discount In comparison to the regular monthly price

Monthly €19.99* /month Cancelable monthly

Compatible with:

6.1.0-RC1 - 6.7.13.1

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Supported consent managers: Shopware standard, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst, Cookie Consent Plus, Didomi
Supported tracking pixels: GA4, Google Ads, ChatGPT Ads, Microsoft Ads, Meta Pixel, Pinterest, TikTok
Client-side and server-side tagging via Google Tag Manager
Google Consent Mode V2 including Advanced Consent Mode
Free setup by an expert – book an appointment directly

Features

Set up in minutes: pre-configured Google Tag Manager container available for download
Supports all common consent managers: Shopware standard, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst, Cookie Consent Plus, Didomi
Google Consent Mode V2 and Advanced Consent Mode incl. functionality_storage, personalization_storage and security_storage
Client-side and server-side tagging: add your own server-side tag manager script
All key GA4 events: view_item, add_to_cart, remove_from_cart, add_to_wishlist, begin_checkout, add_payment_info, add_shipping_info, purchase, search, login, sign_up, generate_lead

Google Ads: dynamic remarketing and dynamic conversion tracking
Enhanced conversion tracking (email, phone number, first name, last name, address) – hashed with SHA-256
UTM parameter tracking on every order, configurable per sales channel, incl. organic referrer
Captures traffic from AI assistants and ChatGPT Ads
Additional channels: Microsoft Ads, Meta Pixel, Pinterest, TikTok
Customer lifetime value, including guest orders
New vs. returning customers (customer_type), customer group in the purchase event
Net or gross values – net follows the GA4 recommendation
User ID tracking and analysis by brand, category, search term and payment method
B2B option: hide prices for guest users, localStorage entries with TTL

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About the Extension

Clean GA4, Google Ads and ChatGPT Ads tracking for Shopware

This extension connects Google Analytics 4, Google Ads and further advertising channels entirely through Google Tag Manager – client-side and server-side, GDPR-compliant and without any changes to your template. You get a pre-configured Tag Manager container to download and are up and running within minutes.

Free setup by an expert: Simply book an appointment!

Documentation

Features for GA4

Complete GA4 dataLayer: add_payment_info, add_shipping_info, add_to_cart, add_to_wishlist, add_to_compare, begin_checkout, purchase, remove_from_cart, select_item, view_cart, view_item, view_item_list, search, login, sign_up, generate_lead
Net or gross values for value & price – net follows Google’s recommendation
Google Consent Mode V2 including Advanced Consent Mode
Client-side and server-side tagging: add your own server-side tag manager script
Data protection implementation in the standard Shopware data protection plugin
Contact form tracking
Manufacturers/brands – analyse revenue by brand
Categories (up to 5) – analyse revenue by category
Search function – see which products are being searched for frequently
Payment info – see which payment method is used most and what revenue it generates
Product add-to-cart – see which products are viewed often but not purchased
Customer group in the purchase event (addition.customer_group) – segment by customer group in GA4
Coupon and discount tracking including a dedicated add_coupon_code event
Option for user ID tracking
Option to track product clicks on category pages, the search page and cross-selling CMS elements

Features for Google Ads

DataLayer for dynamic remarketing
Dynamic conversion tracking
Enhanced conversion tracking (email, phone number, first name, last name, address) – hashed with SHA-256
User ID tracking
Customer lifetime value – including guest orders
New vs. existing customers (customer_type / account_type), including guest orders

Further advertising channels

Microsoft Ads, Meta Pixel, Pinterest and TikTok are included in the same container – with consent logic and values for all key events.

Supported consent managers

Shopware standard cookie banner
Cookiebot
Usercentrics
Consent Management Platform (CMP)
Cookie Consent Manager / CCM19
Acris EU Cookie Policy Pro
CookieScript
CookieFirst
Cookie Consent Plus
Didomi

The consent variables functionality_storage, personalization_storage and security_storage are available as well. For consent tools without a direct integration, a ga4_event label serves as a fallback.

UTM parameter tracking on every order

Every order records which channel the user came from – Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, TikTok and others. The organic referrer is captured too, including traffic from AI assistants and ChatGPT Ads. UTM parameters can be configured separately for each sales channel.

Compatibility

Tested with QuickView and the Shopware Evolve CMS elements, Advanced Search from Shopware Commercial, PayPal Express Checkout, the NEON configurator and common discount and coupon plugins. B2B shops can hide price data for guest users, and localStorage entries can be given a TTL.

Book your free setup appointment now

Details

Available: English, German, Dutch, Italian, French, Spanish
Latest update: 4 September 2026
Publication date: 1 December 2022
Version: 4.7.6
Category: Tracking

Resources

Reviews (89)

Average rating

5.0

Based on 89 reviews

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

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Perfekt

5.0

by Christian Hölzl

4 October 2024 10:38

Hi,
Super einfach in der Installation!
Bei mir gab es ein kleines Problem in der Konfiguration von Analytics und Adwords, was der Support kostenfrei für mich behoben hat.

Einfach SUPER, vielen Dank!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Sehr guter Support

5.0

by Maxim Selig

5 September 2024 15:53

Die Einrichtung war zunächst etwas herausfordernd, aber der Support hat uns hervorragend unterstützt. Die korrekten Einstellungen in unserem Google-Konto wurden auch gemeinsam vorgenommen. Vielen Dank!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Bester Support

5.0

by Dustin

8 August 2024 13:49

Der beste Support, den ich jemals von einem Shopware Plugin Hersteller erhalten habe. Kann man nur weiterempfehlen!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Einrichtung mit Alexander

5.0

by Burkard Balzer

5 July 2024 10:37

Sehr guter Support. Mit der Hilfe ist es auch für Nicht-Profis sehr einfach die Konfiguration durchzuführen!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Sehr gutes Plugin und toller Support

5.0

by Sebastian Kep

21 June 2024 10:42

Die Erweiterung funktioniert einwandfrei und macht genau, was sie soll. Der Support ist schnell und kompetent.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Super Plugin und einfache Einrichtung

5.0

by Lukas

20 June 2024 11:35

Wir haben das Plugin mit (kostenloser) Unterstützung per Video Call eingerichtet. Es funktioniert alles einwandfrei uns es gibt keinerlei Probleme in Verbindung mit anderen Plugins.
Super Kundenservice

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Top Modul mit super Support

5.0

by Benedikt Zöllner

18 June 2024 14:21

Das Modul hat alle Funktionen. Wenn etwas nicht funktioniert oder Funktionen fehlen, hilft euch der Support weiter. Sehr zu empfehlen!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

so macht es Spass

5.0

by BMS

27 May 2024 14:48

Das PlugIn funktioniert TOP! Mit der sehr guten Schritt-für-Schritt Anleitung und der Vorlage für den Google Tag Manager ist die Installation gut zu schaffen. Dennoch hatte ich eine Fage an den Support, der sich sehr schnell gemeldet hat. Im persönlichen Gespräch war ein weiterführender, kurzer Austausch möglich. So macht eine Zusammenarbeit Spaß, vielen Dank!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Erwin

5.0

by Erwin Gekel

29 March 2024 08:25

Supper Support. Danke und LG.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

by MISSION OM GmbH 15 April 2024 11:33

Vielen Dank für die nette Bewertung!
Es freut uns sehr zu hören, dass die Dokumentation zu unserem Plugin verständlich ist und die Implementierung dadurch leicht fällt. So soll es sein. Ebenso wichtig für uns ist jedoch Ihr Feedback zum Support. Wir legen großen Wert darauf, dass wir bei Problemen und Fragen schnell Abhilfe leisten können.

Sehr gutes Plugin und perfekter Support

5.0

by Oliver Horn

26 March 2024 16:35

Wir nutzen das Plugin schon eine ganze Weile. Ware relativ einfach einzustellen und mit der Hilfe auf der Website und Analytics mit dem json File für den TagManager auch schnell und unkompliziert konfiguriert.
Jetzt hatten wir ein Thema mit dem Consent V2 von Google.
Email an Alex geschrieben, Einladung zur Telko bekommen und schnell und unkompliziert alle Unklarheiten zusammen beseitigt.
So sollte es sein!
Plugin und Hersteller uneingeschränkt zu empfehlen!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

by MISSION OM GmbH 15 April 2024 11:05

Vielen Dank für Ihr tolles Feedback!
Es freut uns sehr zu lesen, dass Sie auch nach längerer Nutzung mit unserem Plugin zufrieden sind. Es ist großartig zu wissen, dass Sie die Einrichtung als einfach empfunden haben. Wir bedanken uns auch für das Lob bezüglich unseres Supports. Gerade darauf legen wir nämlich sehr großen Wert und freuen uns über eine entsprechende Wertschätzung.

About the Extension Partner

MISSION OM GmbH

See all extensions

Partner Status

Shopware
Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2022
Extensions: 4

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Why do my GA4 revenue figures differ from Google Ads?

The most common cause is the net/gross setting: Google recommends net values for GA4, while Google Ads often works with gross values. Check the setting in the plugin and make sure both systems use the same basis. Coupons and shipping costs also affect the value that is sent.

Google can't find a tag on my website – is tracking broken?

No. The plugin implements tracking via Google Tag Manager rather than as a directly embedded Google tag. Verify your tracking in Tag Manager preview mode or in the GA4 DebugView, not via the Google Ads tag check.

Are Meta, Microsoft Ads, Pinterest and TikTok included?

Yes, at no extra cost. All channels are pre-configured in the included container, with consent logic and values for the key events. You only add your respective pixel or account ID.

Does the plugin work with Varnish and other caching setups?

Yes. Customer-specific data is delivered so that it does not end up in the HTTP cache. For custom cache configurations we are happy to review your setup in the free setup appointment.

Are express payment methods such as PayPal Express tracked correctly?

Yes. The purchase event fires on the order confirmation page so that payments via external providers are captured in full. begin_checkout is handled separately for PayPal Express.

Is any data stored before consent is given?

Tracking only starts after consent via your consent manager. localStorage entries used to pass data can be given a lifetime (TTL, 30 days by default) and are cleaned up automatically.