
Newsletter
Description
Highlights
- A modern "start template" is already integrated - first 4x Gold-certified extension partner
- Personalization easily possible via variables
- The newsletter is already responsive optimized for all common devices and mail programs
- Use the already integrated "Preview" to assess your changes directly live
- This is how you send individual newsletters - so that your customers become king
Features
- Use of the Rulebuilder to control different recipient groups
- Design your newsletter in the corporate design per saleschannel
- HTML editor for customizing your content
- Emojis support in the subject line. Examples: ✌ ✂ ❎
- Send multiple languages at the same time
- Newsletter reporting (number of recipients, opening rate, click rate, unsubscription rate)
- You can define multiple sender addresses
About the Extension
The perfect entry-level gold-certified plugin for your online marketing
The webpilots' newslettersystem has integrated the functions of "Smart Newsletter" from Shopware 5. The newsletter plugin can be installed directly in your Shopware 6 online shop as a plugin. You can now do without external newsletter services. The "Newsletter system • Economy" plugin combines modern newsletter relevant functions in just one plugin. Here, the plugin picks up where Shopware 6 functionality ends and supports you profitably with your online marketing measures. The plugin supports you in complying with the DSGVO by not sending any newsletters to recipients who are marked as opt-out.
Overview of features:
Shopware Rulebuilder integration
Use the rule builder integrated in Shopware 6 to create your recipient groups to send your newsletter in a targeted manner. All important information about the recipients is available to you.
The following case studies are possible, for example:- Selection of all receivers of a saleschannel
- Language selection
- Selection of zip code and city
- Gender
- Access to the recipient tags
- Status (Opt-In, Direct, notSet)
- Selection of all German-speaking women who come from Berlin
- Selection of all recipients to whom the tag shoes or clothes were assigned
- and many more...
Snippets / translations
We have created a variety of snippets that you can translate for each of your saleschannels and languages. So you can send newsletters to recipients with different languages from different saleschannels at the same time and you can individually determine the newsletter template and the content.
Reports
See at a glance the number of newsletters sent, their read & click rate and all unsubscriptions.
Preview / tests
Take a look at the current status of the newsletter via the built-in preview function or send the newsletter to your email address.
Sender
Define different senders and select them individually for each newsletter.
Variables
When creating the newsletter in the administration, you have the option of seeing all available variables and copying them into the template with just one click. Here we used the Shopware internal template system Twig to integrate all known functions of the storefront into the newsletter template.
Experience world element: newsletter form
Using the form element from the experience worlds, it is possible to integrate the registration of the recipient on every page.
Import / export
Import / export newsletter recipients using Shopware's own import / export tool or migrating from your Shopware 5 shop using Shopware's own plug-in Migration Assistant. In this way you can import all of your recipients from other systems in just a few minutes for the newsletter system.
Onboarding-Service:
You have a question? Contact us directly.
kontakt@web-piloten.de or by phone: +49231 137 52 128.
Please note:
Some hosts limit the number of emails per hour. If you have large recipient lists that you want to send, inquire with your hoster for the time being.
The perfect entry-level gold-certified plugin for your online marketing
The webpilots' newslettersystem has integrated the functions of "Smart Newsletter" from Shopware 5. The newsletter plugin can be installed directly in your Shopware 6 online shop as a plugin. You can now do without external newsletter services. The "Newsletter system • Economy" plugin combines modern newsletter relevant functions in just one plugin. Here, the plugin picks up where Shopware 6 functionality ends and supports you profitably with your online marketing measures. The plugin supports you in complying with the DSGVO by not sending any newsletters to recipients who are marked as opt-out.
Overview of features:
Shopware Rulebuilder integration
Use the rule builder integrated in Shopware 6 to create your recipient groups to send your newsletter in a targeted manner. All important information about the recipients is available to you.
The following case studies are possible, for example:- Selection of all receivers of a saleschannel
- Language selection
- Selection of zip code and city
- Gender
- Access to the recipient tags
- Status (Opt-In, Direct, notSet)
- Selection of all German-speaking women who come from Berlin
- Selection of all recipients to whom the tag shoes or clothes were assigned
- and many more...
Snippets / translations
We have created a variety of snippets that you can translate for each of your saleschannels and languages. So you can send newsletters to recipients with different languages from different saleschannels at the same time and you can individually determine the newsletter template and the content.
Reports
See at a glance the number of newsletters sent, their read & click rate and all unsubscriptions.
Preview / tests
Take a look at the current status of the newsletter via the built-in preview function or send the newsletter to your email address.
Sender
Define different senders and select them individually for each newsletter.
Variables
When creating the newsletter in the administration, you have the option of seeing all available variables and copying them into the template with just one click. Here we used the Shopware internal template system Twig to integrate all known functions of the storefront into the newsletter template.
Experience world element: newsletter form
Using the form element from the experience worlds, it is possible to integrate the registration of the recipient on every page.
Import / export
Import / export newsletter recipients using Shopware's own import / export tool or migrating from your Shopware 5 shop using Shopware's own plug-in Migration Assistant. In this way you can import all of your recipients from other systems in just a few minutes for the newsletter system.
Onboarding-Service:
You have a question? Contact us directly.
kontakt@web-piloten.de or by phone: +49231 137 52 128.
Please note:
Some hosts limit the number of emails per hour. If you have large recipient lists that you want to send, inquire with your hoster for the time being.
Details
- Available: English, German
- Latest update: 21 October 2025
- Publication date: 1 July 2020
- Version: 2.4.4
- Category: Email Marketing
Resources
Reviews (17)
Average rating of 5 out of 5 stars
Großartiges Tool zum Newsletterversand
Average rating of 5 out of 5 stars
Absolute Empfehlung, ich kam von einer anderen Shopsoftware und mir wurden sowohl per E-Mail als auch am Telefon sehr schnell alle Fragen beantwortet.
Average rating of 5 out of 5 stars
Absolute Empfehlung
Average rating of 5 out of 5 stars
Grossartiges Tool
Average rating of 5 out of 5 stars
Support
Average rating of 5 out of 5 stars
Plugin funktioniert erwartungsgemäß, Support ist schnell und aufgeschlossen für Änderungswünsche
Average rating of 5 out of 5 stars
Sehr guter Newsletter !
Average rating of 5 out of 5 stars
About the Extension Partner

webpiloten
Partner Status
-
Shopware
Bronze Partner -
Shopware
Extension Partner
Details
-
Ø-Rating:
5
Average rating of 5 out of 5 stars
- Partner since: 2015
- Extensions: 30
- Certifications: Certifications
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly
Download the plugin in the store or simply install it directly in Shopware 6 Administration using the plugin manager.
If you encounter an update error with the Shopware 6 Newsletter plugin, the following steps can help resolve the issue: https://blog.web-piloten.de/2024/11/22/newsletter-update-schlaegt-fehl-shopware-6/
2.4.4
- Fix: The CMS configuration editor in the newsletter details did not display the differing configuration.
2.4.3
- Fix: Missing use Statement of: NewsletterStatisticsDetailsEntity in NewsletterDispatcher
2.4.2
- Fix: Product price rules do not apply to customers.
1.5.26
- Fix: Product price rules do not apply to customers.
2.3.8
- Fix: Product price rules do not apply to customers.
2.3.7
- Feat: "Failed dispatch attempts" will be displayed in the newsletter recipient listing.
- Feat: A scheduled task that changes the status of newsletter recipients who have failed too often.
1.5.25
- Fix: Newsletter timeout recipients are considered failed after 2 attempts to avoid an endless loop.
2.0.20
- Fix: Newsletter timeout recipients are considered failed after 2 attempts to avoid an endless loop.
2.2.6
- Fix: Newsletter timeout recipients are considered failed after 2 attempts to avoid an endless loop.
2.4.1
- Fix: Newsletter timeout recipients are considered failed after 2 attempts to avoid an endless loop.
2.3.6
- Fix: Newsletter timeout recipients are considered failed after 2 attempts to avoid an endless loop.
2.4.0
- Fix: Compatibility with Shopware 6.7 established.
1.5.24
- Fix: The slot configuration of the newsletter is now copied in all languages when duplicating.
2.3.5
If you are using Newsletter Business, please update it to version 2.2.3 after the update!
- Fix: ACL groups have been fully added and revised.
2.3.4
- Fix: Online version of newsletter can be disabled via plugin configuration.
2.2.5
- Fix: Online version of newsletter can be disabled via plugin configuration.
1.4.18
- Fix: NewsletterDispatcher (send) lock no longer includes a TTL and is also not auto-released.
1.5.23
- Fix: NewsletterDispatcher (send) lock no longer includes a TTL and is also not auto-released.
2.0.19
- Fix: NewsletterDispatcher (send) lock no longer includes a TTL and is also not auto-released.
2.2.4
- Fix: NewsletterDispatcher (send) lock no longer includes a TTL and is also not auto-released.
2.3.3
- Fix: NewsletterDispatcher (send) lock no longer includes a TTL and is also not auto-released.
1.4.17
- Fix: DI NewsletterDispatcher missing LockFactory
1.4.16
- Fix: When a newsletter is sent, a 'lock' is created to prevent the newsletter from being sent twice (e.g., with cron jobs).
2.2.3
- Fix: NewsletterStatisticsTaskHandler only processes expired previews once
- Fix: Customers with no address caused NewsletterDispatcher to fail
2.0.18
- Fix: NewsletterStatisticsTaskHandler processes expired previews only once
- Fix: Customers with no address caused NewsletterDispatcher to fail
2.3.2
- Fix: NewsletterStatisticsTaskHandler only processes expired previews once
- Fix: Customers with no address caused NewsletterDispatcher to fail
1.5.22
- Fix: Customers with no address caused NewsletterDispatcher to fail
1.4.15
- Fix: Customers with no address caused NewsletterDispatcher to fail
2.2.2
- Fix: Composer Dependency fakerphp/faker ^1.21 has been removed, and the plugin no longer uses Composer commands.
2.0.17
- Fix: Composer Dependency fakerphp/faker ^1.21 has been removed, and the plugin no longer uses Composer commands.
2.3.1
- Fix: Composer Dependency fakerphp/faker ^1.21 has been removed, and the plugin no longer uses Composer commands.
2.3.0
- Fix: Compatibility with Shopware 6.6.8 established.
2.0.16
- Feat: Newsletter Business marketing notification
2.2.1
- Feat: Newsletter Business marketing notification
2.0.15
- Feat: Newsletters can now be displayed in the browser.
2.2.0
- Feat: Newsletters can now be displayed in the browser.
2.1.10
- Feat: Newsletter styles can now be fully edited in the configuration.
2.0.14
- Feat: Newsletter styles can now be fully edited in the configuration.
1.5.21
- Feat: Newsletter styles can now be fully edited in the configuration.
1.4.14
- Fix: Error in Migration1677657400NewsletterOrder
1.5.20
- Fix: Lock TTL was set to 4h (14400sec).
1.4.13
- Fix: Error in Migration1677657400NewsletterOrder
2.1.9
- Fix: DI in NewsletterDispatcher now contains LockFactory.
2.0.13
- Fix: DI in NewsletterDispatcher now contains LockFactory.
2.1.8
- Fix: When a newsletter is sent, a 'lock' is created to prevent the newsletter from being sent twice (e.g., with cron jobs).
2.0.12
- Fix: When a newsletter is sent, a 'lock' is created to prevent the newsletter from being sent twice (e.g., with cron jobs).
1.5.19
- Fix: When a newsletter is sent, a 'lock' is created to prevent the newsletter from being sent twice (e.g., with cron jobs).
2.1.7
- Fix: The header and footer of the newsletter can now be loaded again from the plugin configuration.
2.1.6
- Fix: Newsletter variables were sometimes loaded incorrectly.
2.0.11
- Fix: Newsletter variables were sometimes loaded incorrectly.
2.0.10
- Fix: Newsletter preview and newsletter variables now explicitly use the correct sales channel.
2.1.5
- Fix: Newsletter preview and newsletter variables now explicitly use the correct sales channel.
2.0.9
- Feat: Customer attributes of newsletter recipients can now be filtered in newsletter rules.
2.1.4
- Feat: Customer attributes of newsletter recipients can now be filtered in newsletter rules.
1.5.18
- Feat: Customer attributes of newsletter recipients can now be filtered in newsletter rules.
2.0.8
- Fix: NewsletterDispatcherCustomerCriteriaEvent and NewsletterDispatcherCustomerLoadedEvent now no longer contain the email, but the entire newsletter recipient.
2.1.3
- Fix: NewsletterDispatcherCustomerCriteriaEvent and NewsletterDispatcherCustomerLoadedEvent now no longer contain the email, but the entire newsletter recipient.
1.5.17
- Fix: NewsletterDispatcherCustomerCriteriaEvent and NewsletterDispatcherCustomerLoadedEvent now no longer contain the email, but the entire newsletter recipient.
2.1.2
- Feat: Custom fields can now be edited in the newsletter recipient.
1.5.16
- Feat: Added the NewsletterDispatcherCustomerCriteriaEvent event for developers.
- Feat: Added the NewsletterDispatcherCustomerLoadedEvent event for developers.
2.1.1
- Feat: Added the NewsletterDispatcherCustomerCriteriaEvent event for developers.
- Feat: Added the NewsletterDispatcherCustomerLoadedEvent event for developers.
2.0.7
- Feat: Added the NewsletterDispatcherCustomerCriteriaEvent event for developers.
- Feat: Added the NewsletterDispatcherCustomerLoadedEvent event for developers.
2.1.0
- Fix: Compatibility with Shopware ^6.6.4 established.
1.4.12
- Fix: NewsletterTrackingStruct and NewsletterOrderExtensionSubscriber have been removed as they are not needed.
- Fix: Newsletter statistic orders disappear automatically
1.5.15
- Fix: The newsletter timeout function now checks whether it is the same sales channel and whether there is also a timeout. The functionality is now also deactivated in preview mode and is only carried out in live mode.
2.0.6
- Fix: Newsletter Preview is available if the context language is not assigned as a domain.
2.0.5
- Fix: Migration Migration1669483700NewsletterSender is now also compatible with lower database versions.
1.5.14
- Feat: Configuration customerSalesChannelContext (use customer context in newsletter) was added.
2.0.4
- Fix: Configuration domainUrlBlacklist and domainUrlBlacklistActive were removed because they are no longer used.
- Feat: Configuration customerSalesChannelContext (use customer context in newsletter) was added.
1.4.11
- Fix: NewsletterTrackingStruct can now be serialized.
2.0.3
- Fix: Newsletter listing had problems when there were many statistics records.
2.0.2
- Fix: Migration process can not add FOREIGN KEY
Breaking changes
For technical reasons, data relating to newsletter statistics may be lost during the migration process. To forestall this, you should back up the “newsletter_order” table beforehand and, if necessary, back it up after the migration.
2.0.1
- Fix: Migration process can not add FOREIGN KEY
1.5.13
- Fix: NewsletterTrackingStruct and NewsletterOrderExtensionSubscriber have been removed as they are not needed.
1.5.12
- Fix/Feat: If a newsletter recipient cannot be sent due to temporary server errors, it will receive a timeout of 1 hour and will be placed at the end of the sending recipients.
1.5.11
- Fix: NewsletterTrackingStruct can now be serialized.
1.5.10
Breaking changes
The snippet SpnoNewsletterEconomy.newsletter.legalInformation has been removed. Following snippets: SpnoNewsletterEconomy.newsletter.includeVat and SpnoNewsletterEconomy.newsletter.excludeVat were introduced for this purpose.
- Fix: The price disclaimer is now issued dynamically based on the customer group (net or gross).
1.5.9
- Fix: URLs with parameters no longer throw errors when converted to text.
1.5.8
- Feat: If a newsletter batch encounters errors during sending, these will now also be written to the logs.
1.4.10
- Fix: If a recipient has a template error or an invalid state, it will be marked as incorrect when attempting to send so that it no longer slips into the stack.
1.5.7
- Fix: If a recipient has a template error or an invalid state, it will be marked as incorrect when attempting to send so that it no longer slips into the stack.
1.5.6
- Fix: Newsletter preview now includes inheritance for fields that have not been translated
1.5.5
- Fix: Newsletter recipients can unsubscribe again
1.5.4
- Fix: Plugin configuration can now be saved again
1.5.3
- Fix: SalesChannelContextService has been replaced by SalesChannelContextServiceInterface for plugin compatibility
1.4.9
- Fix: SalesChannelContextService has been replaced by SalesChannelContextServiceInterface for plugin compatibility
1.5.2
- Fix: If a newsletter recipient is linked to a customer account, price rules are now taken into account for the customer.
1.4.8
- Fix: If a newsletter recipient is linked to a customer account, price rules for the customer are now taken into account.
1.5.1
- Fix: Preview view now has no spacing for headings and paragraph
1.5.0
- Fix: Compatibility with Shopware ^6.5 established.
1.4.7
- Fix: Preview view now has no spacing for headings and paragraphs
1.4.6
- Fix: automatic save for the 1.4.5. Update
1.4.5
Breaking changes
- Fix: Newsletter rules for recipients can now be nested again, but it is necessary to save them again.
1.4.4
- Fix: Newsletter links are displayed in plain text email view.
1.4.3
- Fix: Prices for newsletter products are now displayed correctly if price rules are assigned.
1.4.2
- Feat: GDPR conformity show shop owner address in the newsletter footer
- Fix: Newsletter footer category layout is now displayed with correct spacing
1.4.1
- Fix: In the business version, newsletters could not be sent via cronjob.
1.4.0
- Fix: Newsletter sender now allows passwords that contain HTML
- Fix: Newsletter sender can now be derived from the system default language
1.3.13
- Bug fixed with tracking link generation
1.3.12
- Fehler behoben der nur im Docker Testenv auftrat (Bilder laden nicht)