All-in-One AI Shop Assistant (ChatGPT | Gemini | Claude)
In-App Purchases
Subscriptions
Description
Highlights
About the Extension
This comprehensive AI tool lets you use cutting-edge ChatGPT, Gemini, Claude, and Mistral technology directly in your Shopware store. Use AI both for automated customer assistance in the storefront and for the quick and easy creation of high-quality, SEO-optimized product and category texts. All you need is an account with one of the providers, and you can start generating texts right in your Shopware store. You can find more information about the All-in-One AI Shop Assistant on our information page.
Supported areas
The following areas are currently supported and will be expanded further in the future:
- Automated customer assistance (Shop Assistant) with access to product data, categories, landing pages, shop pages, Shopping Experiences, and netzperfekt Blog. Optionally with product image in the chat reply. (OpenAI only)
- Product descriptions
- Product SEO meta titles and descriptions
- Product SEO keywords
- Alternative texts (alt texts) for images (mandatory under the new Accessibility Strengthening Act)
- Category descriptions
- Category SEO meta titles and descriptions
- Category SEO keywords
In addition, you can quickly and conveniently optimize product texts and image attributes via bulk editing. For example, you can provide all products in a category with optimized descriptions at the same time or generate automatic image attributes.
Automation
You no longer have to fill in newly created products and categories by hand. The automation generates the texts in the background for every newly created product and category and applies them directly. You keep editing your existing catalog conveniently via bulk editing.
Per area you decide which languages the automation runs for, how often it checks (1, 3, 6 or 24 hours), how it handles existing text and whether it only fills empty fields. Optionally you narrow it down by category and manufacturer filters. For each area you see the status including the last run and the next check. If your shop is temporarily unreachable or the AI provider runs out of credit, the automation pauses on its own.
The text automation is part of Prompts Plus. The image texts on upload (title and alt text) also work without Prompts Plus.
If you already have experience with AI technologies, you can flexibly select your preferred AI model (e.g., GPT-5.5) in the extension settings. You can find pricing details at openai.com/pricing. Alternatively, you can simply use the default setting “GPT-5.5”.
Prompts Plus takes your AI-powered content creation to the next level. With the innovative MCP server integration (Model Context Protocol), you can incorporate external tools and data sources directly into the generation process.
What is MCP?
The Model Context Protocol enables the AI to access external services during text generation. This allows the AI to retrieve current SEO data, conduct keyword research, or obtain competitive analyses, all in real time.
Your benefits:
- Better SEO texts: The AI uses up-to-date keyword data and search volume for optimized product descriptions
- Data-driven decisions: Access external analytics tools while your texts are being created
- Flexible integration: Connect various MCP servers for different use cases
- Easy configuration: Set up servers once and link them to your prompts
Supported MCP servers:
- SEO tools (e.g., for keyword research)
- Analytics services
- Custom MCP servers for individual requirements
Custom fields straight from your prompts:
With Prompts Plus you can use your own custom fields from products, categories and properties as variables in your prompts. Product-, category- and property-specific data flows into text generation automatically. On top of that, AI-generated content can be written directly into custom fields, for products and categories alike and via bulk editing. This is ideal for structured extras like care instructions, technical specs or USPs.
Supported providers:
- ChatGPT / OpenAI
- Gemini / Google
- Claude / Anthropic
- Mistral
How it works:
- Activate Prompts Plus as an in-app purchase
- Configure your MCP servers in the server management
- Link the servers to your desired prompts
- The AI automatically uses the external data during generation
Note: Prompts Plus requires Shopware 6.6.9.0 or higher.
Frontend Assistant Plus: Chat analysis, confidence scoring & content gap reports
The in-app purchase Frontend Assistant Plus turns your frontend chats into a structured data source, from automatic categorization to quality scoring and content gap analysis.
Auto-categorization of chats
All chats are automatically sorted into one of seven categories: Shipping, Return, Product, Price, Availability, Technical and Other. At a glance you can see which topics actually matter to your customers.
Confidence scoring (AI quality rating)
Every finished chat (idle for at least 30 minutes) is scored on a scale of 0 to 10 (10 = the AI nailed it, 0 = completely missed the point). You set the toggle and threshold (default 5) per assistant. Auto-categorization and confidence scoring share the same hourly background job. When both toggles are active, a single AI call per chat is enough.
Content gap analysis
In the logging tab you filter with "Low confidence only", select the weakly rated chats via checkboxes and click "Analyze content gaps". The AI summarizes the selected chats and produces a report on missing content, FAQs and help pages in your shop. All reports live in the new "Content gap reports" tab.
Create FAQ from chat
From the chat detail view, the AI suggests a fitting question and answer at the click of a button. Edit both and save. All FAQs are managed in the new "FAQ" tab.
CSV export of chat questions
Download all chat threads as CSV, with one column per thread containing every question/answer pair. Filter by date, sales channel or category before exporting.
GDPR-compliant chat retention
In the assistant configuration, the "Chat retention in days" field defines how long frontend chats are stored. Chats older than the configured number of days are deleted automatically every day. New assistants and existing assistants without a configured value fall back to a default of 7 days.
Logs & Data: a tidier module
The previous "OpenAI - Log" area is now called "OpenAI – Logs & Data" and bundles every analysis in a clean tab structure, including the new "FAQ" and "Content gap reports" tabs.
Note: Confidence scoring, content gap analysis and the related tabs are exclusively part of the "Frontend Assistant Plus" in-app purchase. Without an active IAP, the toggle, filter, button and tab are hidden.
Frontend Assistant Pro: Questions about the current product
With the in-app purchase Frontend Assistant Pro, the chatbot knows which product the customer is currently viewing on a product page. Questions like “What is it made of?” or “Does this fit my model?” are answered directly for the right product, without the customer having to name it again. If the customer switches pages during the chat, the product reference follows automatically.
In addition, product pages show the “Quick overview” quick question: one click and the AI summarizes the current product in plain words. The feature works in any language and is included in Frontend Assistant Premium.
For price questions, the chatbot also states tier prices set up for the rule “Always valid” and, for products with variants, the “from” price. This is also included in Frontend Assistant Premium.
Legal notes for store operators
You are liable for statements made by your AI chatbot just as you are for your own business actions. Our recommendations: test the chat regularly, use chat analysis and FAQ curation (Frontend Assistant Plus), and specifically hide sensitive categories/landing pages via the app configuration.
Accessibility support
The extension helps you implement the requirements of the Accessibility Strengthening Act (BFSG) and the European Accessibility Act (EAA) and make your online shop accessible. In particular, all relevant image information can be automatically stored with suitable “alt” texts. This ensures that users with visual impairments have access to all information. This is an important step toward complying with legal requirements and improving usability.
Other available AI extensions
- SEO Optimization with AI (ChatGPT)
- Social AI – AI-generated content (Social Media Optimization)
- Auto Translation Pro – Automatic translations
Where can I find support for my questions about this Shopware plugin?
At https://www.biloba-it.de/en/doku/chatgpt-umfassender-ki-shop-assistent/ you will find answers to frequently asked questions.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. For more details, please visit our partner page.
Details
- Available: English, German, Dutch, Italian, French, Armenian, Bosnian, Bulgarian, Czech, Danish, Finnish, Greek, Hindi, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Swiss German, Turkish, Vietnamese
- Latest update: 21 October 2026
- Publication date: 9 March 2023
- Version: 7.4.0
- Category: AI Tools
Resources
Reviews (17)
Klasse Support und Klasse Plugin
Wir sind sehrglücklich
Top Erweiterung!
Geniale Ergänzung
The plugin saves us a lot of time
Texterstellung funktioniert einwandfrei
Top Plugin für automatische Texte
Top quality app
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Premium Extension Partner
Details
- Ø-Rating: 5
- Partner since: 2017
- Extensions: 77
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly