Facebook (Meta) Pixel & Conversion API Integration
Description
Highlights
About the Extension
Facebook Pixel (Meta Pixel) Integration - the original!
This plugin is the successor to the GOLD-certified Facebook Pixel & Conversion API Integration plugin for Shopware 5. Probably one of the most successful Shopware 5 plugins with over 2,300 downloads. Using the Facebook Pixel (Meta Pixel), you can target existing customers on the social media platforms Facebook, Instagram, and Whatsapp Business. You can reactivate existing customers, acquire new customers, measure results, and optimize conversions.
The pixel measures various events that your visitors and customers perform in your shop.
Conversion API to improve the quality of your events
If desired, our plugin captures the events via the Conversion API of Facebook, in addition to the Facebook Pixel. Learn more about Conversion API functionality. More about the Conversion API functionality
Facebook Domain verification
As an additional function, the extension inserts a meta tag in the HTML source code of your shop for domain verification for Facebook's Business Manager. Domain verification strengthens the integrity and security of your content on Facebook.
Features
Captured standard events
- PageView: page view
- ViewContent: view of a product
- Search: search request
- AddToCart: product added to cart
- InitiateCheckout: checkout process started
- AddPaymentInfo: add payment informations
- Purchase: completed purchase
- CustomizeProduct: product configured (variant article)
Captured custom events
- ViewProduct: view of a product (like ViewContent, but no product catalog necessary)
- ViewCategory: view of a category
- FrequentShopper: logged in customer with more than one order
- CustomerHasAccount: logged in customer with a customer account
Multiple Pixel ID's
With the configuration of several pixel IDs, all events can be made accessible to any number of advertising accounts.
Advanced Matching
The Advanced Matching is a function that is offered by Facebook and can be activated in our plugin.
It is used by Facebook to recognize customers as Facebook members, even if they are not logged in on Facebook when visiting your shop. The data is encrypted and transmitted to Facebook.
Data protection modes
You can choose between three different data protection modes.
- Use Shopware Cookie Consent Tool (Default)
- Start Facebook Pixel immediately
- Start Facebook Pixel manually via JavaScript
In data protection modes 2 and 3, the shop operator is responsible for obtaining any necessary consent to activate the Facebook Pixel.
You can find a detailed description of the data protection modes in our detailed documentation (GERMAN Language).
Customization / Performance
All texts in the Cookie Consent Tool can be customized using the snippets.
The Facebook Pixel code and the plugin code are loaded asynchronously and compiled with the theme code.
Facebook & Instagram Marketing
Dynamic Product Ads
By connecting a product catalog with the Facebook Pixel in the Business Manager, many more possibilities are opened up. You then have the advantage of using Dynamic Product Ads, and are thus able to present individual products to potential buyers on the basis of a captured event.
Requirements for Dynamic Product Ads
For the tracking of the data a free Facebook Business Manager account including an installed pixel is required. In addition to the use of the data in the form of advertisements, an established advertising ad manager and, if dynamic product ads are desired, a connected product catalog is required.
On request, we media:meets GmbH help you to set up the accounts / managers / product catalogs. Please understand that this service will incur separate costs, which will be discussed in advance. If you are interested, please contact us by e-mail at shopware@mediameets.de
Custom Audience Examples
With the events captured by the plugin, the following custom audiences were possible:
All visitors to the shop who are members of Facebook and..
- searched for term X.
- viewed category X.
- started the checkout process, but not completed it.
- have placed more than one order.
- have a customer account and have viewed category X.
Helpful Links
- Dynamic Product Ads:https://developers.facebook.com/docs/facebook-pixel/pixel-with-ads/dynamic-product-ads
- Facebook Business Manager:https://business.facebook.com
Feedback
Do you have suggestions for improvement or would you like a new feature? - Write us at shopware@mediameets.de
Reviews
We are looking forward to your reviews! We read them all. So we can know what's good. Or not.
Notes
Facebook and Facebook Pixel are registered trademarks of Facebook Inc. This Shopware plugin was not developed by Facebook Inc. and is therefore not available as a contact for this.
media:meets is a registered trademark of media:meets GmbH located in Essen.
Disclaimer
With the Facebook Pixel Plugin, media:meets GmbH conscientiously / dutifully offers a plugin with which the Facebook Pixel can be installed in a Shopware 6 shop. Nevertheless, media:meets GmbH is not liable for violations of data protection or country-specific laws. Each shop operator is responsible for the correct use and should use this in consultation with his / her data protection officer or legal counsel. The use of the Facebook Pixel Plugin does not release the shop operator from his obligations and these do not flow to media:meets GmbH. The judges' decision is final.
Details
- Available: English, German
- Latest update: 18 September 2024
- Publication date: 27 August 2020
- Version: 4.4.1
- Category: Tracking
Resources
Reviews (6)
Works perfectly & best support and communication during installation.
Top Plugin und erstklassiger Support.
Funktioniert einwandfrei!
Die Einrichtung erfolgt schnell und einfach.
Support top und freundlich!
Das Modul selbst macht was es soll.
Funktioniert alles, schneller Support, danke!
Plugin sehr gut, Team fantastisch!
About the Extension Partner
mediameets GmbH
Partner Status
Extension Partner
Details
- Rating: 4.8
- Partner since: 2015
- Extensions: 22
- Country: Germany
Support
- Support languages: German, English
- Support response time: Quickly