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Facebook (Meta) Pixel & Conversion API Integration

Facebook (Meta) Pixel & Conversion API Integration

by mediameets GmbH (6) Ratings 1242 Downloads
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Details
  • media26570126106m
  • mediameets GmbH
  • 4.0.0
  • 7 Mar 2024
  • de_DE en_GB
  • 6.2.0 – 6.2.3
    6.3.0.0 – 6.3.0.2
    6.3.1.0 – 6.3.1.1
    6.3.2.0 – 6.3.2.1
    6.3.3.0 – 6.3.3.1
    6.3.4.0 – 6.3.4.1
    6.3.5.0 – 6.3.5.4
    6.4.0.0
    6.4.1.0 – 6.4.1.2
    6.4.2.0 – 6.4.2.1
    6.4.3.0 – 6.4.3.1
    6.4.4.0 – 6.4.4.1
    6.4.5.0 – 6.4.5.1
    6.4.6.0 – 6.4.6.1
    6.4.7.0
    6.4.8.0 – 6.4.8.2
    6.4.9.0
    6.4.10.0 – 6.4.10.1
    6.4.11.0 – 6.4.11.1
    6.4.12.0
    6.4.13.0
    6.4.14.0
    6.4.15.0 – 6.4.15.2
    6.4.16.0 – 6.4.16.1
    6.4.17.0 – 6.4.17.2
    6.4.18.0 – 6.4.18.1
    6.4.19.0
    6.4.20.0 – 6.4.20.2
    6.5.0.0
    6.5.1.0 – 6.5.1.1
    6.5.2.0 – 6.5.2.1
    6.5.3.0 – 6.5.3.3
    6.5.4.0 – 6.5.4.1
    6.5.5.0 – 6.5.5.2
    6.5.6.0 – 6.5.6.1
    6.5.7.0 – 6.5.7.4
    6.5.8.0 – 6.5.8.7
    6.6.0.0
Facebook Pixel (Meta Pixel) Integration - the original! This plugin is the successor to the... more

Product information

Highlights

  • Capture events with Facebook Pixel (Meta Pixel) & Conversion API
  • Captures 8 standard Facebook events
  • Captures 4 custom events
  • Multiple Pixel IDs / Conversion API Access Keys, Advanced matching, Automatic configuration
  • 3 data protection modes: Use the Shopware Cookie Consent Tool, Start Facebook Pixel immediately & Start Facebook Pixel manually via JavaScript

Description

Facebook Pixel (Meta Pixel) Integration - the original!

This plugin is the successor to the GOLD-certified Facebook Pixel & Conversion API Integration plugin for Shopware 5. Probably one of the most successful Shopware 5 plugins with over 2,300 downloads. Using the Facebook Pixel (Meta Pixel), you can target existing customers on the social media platforms Facebook, Instagram, and Whatsapp Business. You can reactivate existing customers, acquire new customers, measure results, and optimize conversions.


The pixel measures various events that your visitors and customers perform in your shop.


Conversion API to improve the quality of your events

If desired, our plugin captures the events via the Conversion API of Facebook, in addition to the Facebook Pixel. Learn more about Conversion API functionality. More about the Conversion API functionality


Facebook Domain verification

As an additional function, the extension inserts a meta tag in the HTML source code of your shop for domain verification for Facebook's Business Manager. Domain verification strengthens the integrity and security of your content on Facebook.


Features

Captured standard events

  • PageView: page view
  • ViewContent: view of a product
  • Search: search request
  • AddToCart: product added to cart
  • InitiateCheckout: checkout process started
  • AddPaymentInfo: add payment informations
  • Purchase: completed purchase
  • CustomizeProduct: product configured (variant article)

Captured custom events

  • ViewProduct: view of a product (like ViewContent, but no product catalog necessary)
  • ViewCategory: view of a category
  • FrequentShopper: logged in customer with more than one order
  • CustomerHasAccount: logged in customer with a customer account


Multiple Pixel ID's

With the configuration of several pixel IDs, all events can be made accessible to any number of advertising accounts.


Advanced Matching

The Advanced Matching is a function that is offered by Facebook and can be activated in our plugin.

It is used by Facebook to recognize customers as Facebook members, even if they are not logged in on Facebook when visiting your shop. The data is encrypted and transmitted to Facebook.


Data protection modes

You can choose between three different data protection modes.

  1. Use Shopware Cookie Consent Tool (Default)
  2. Start Facebook Pixel immediately
  3. Start Facebook Pixel manually via JavaScript


In data protection modes 2 and 3, the shop operator is responsible for obtaining any necessary consent to activate the Facebook Pixel.

You can find a detailed description of the data protection modes in our detailed documentation (GERMAN Language).


Customization / Performance

All texts in the Cookie Consent Tool can be customized using the snippets.

The Facebook Pixel code and the plugin code are loaded asynchronously and compiled with the theme code.


Facebook & Instagram Marketing

Dynamic Product Ads

By connecting a product catalog with the Facebook Pixel in the Business Manager, many more possibilities are opened up. You then have the advantage of using Dynamic Product Ads, and are thus able to present individual products to potential buyers on the basis of a captured event.

Requirements for Dynamic Product Ads

For the tracking of the data a free Facebook Business Manager account including an installed pixel is required. In addition to the use of the data in the form of advertisements, an established advertising ad manager and, if dynamic product ads are desired, a connected product catalog is required.

On request, we media:meets GmbH help you to set up the accounts / managers / product catalogs. Please understand that this service will incur separate costs, which will be discussed in advance. If you are interested, please contact us by e-mail at shopware@mediameets.de


Custom Audience Examples

With the events captured by the plugin, the following custom audiences were possible:

All visitors to the shop who are members of Facebook and..

  • searched for term X.
  • viewed category X.
  • started the checkout process, but not completed it.
  • have placed more than one order.
  • have a customer account and have viewed category X.


Helpful Links


Feedback

Do you have suggestions for improvement or would you like a new feature? - Write us at shopware@mediameets.de


Reviews

We are looking forward to your reviews! We read them all. So we can know what's good. Or not.


Notes

Facebook and Facebook Pixel are registered trademarks of Facebook Inc. This Shopware plugin was not developed by Facebook Inc. and is therefore not available as a contact for this.

media:meets is a registered trademark of media:meets GmbH located in Essen.


Disclaimer

With the Facebook Pixel Plugin, media:meets GmbH conscientiously / dutifully offers a plugin with which the Facebook Pixel can be installed in a Shopware 6 shop. Nevertheless, media:meets GmbH is not liable for violations of data protection or country-specific laws. Each shop operator is responsible for the correct use and should use this in consultation with his / her data protection officer or legal counsel. The use of the Facebook Pixel Plugin does not release the shop operator from his obligations and these do not flow to media:meets GmbH. The judges' decision is final.

Read, write and discuss reviews... more

Customer reviews

Average customer rating from 6 reviews:

Total
Functionality
Usability
Documentation
Support

Works perfectly & best support and communication during installation.

23 Oct 2023

Total
Functionality
Usability
Documentation
Support
mediameets GmbH
23 Oct 2023

Vielen Dank, dass freut uns sehr. Weiterhin gute Umsätze wünschen wir.

Funktioniert alles, schneller Support, danke!

20 Oct 2023

Total
Functionality
Usability
Documentation
Support
mediameets GmbH
20 Oct 2023

Vielen lieben Dank für die Bewertung - so soll es sein und freut uns sehr.
Weiterhin gute Umsätze wünschen wir Euch.

Support top und freundlich!

23 Sep 2022

Alles wunderbar. Hersteller reagiert prompt und freundlich auf Supportanfragen.
Das Modul selbst macht was es soll.

Total
Functionality
Usability
Documentation
Support
mediameets GmbH
23 Sep 2022

Vielen lieben Dank, freut uns natürlich sehr und ist eine enorme Motivation so weiter zu machen. Wir wünschen Euch weiterhin gute Umsätze.

Funktioniert einwandfrei!

20 Nov 2021

Haben das Plugin jetzt schon mehrere Monate im Einsatz und es gab bisher nie Probleme.
Die Einrichtung erfolgt schnell und einfach.

Total
Functionality
Usability
Documentation
Support
mediameets GmbH
22 Nov 2021

Das freut uns wirklich sehr.

Wir wünschen weiterhin viel Erfolg und hohe Umsätze.

Plugin sehr gut, Team fantastisch!

5 Jul 2021

Konfiguration sehr einfach. Anfängliche Probleme mit Usercentrics CMT wurden vom Team schnell und professionell gelöst. Anschließend tauchte noch ein etwas größeres Problem mit dem Shopware 6 Sicherheitsplugin auf, echt harte Nuss. Das Team hat dann extra einen Fix dafür programmiert (wobei es eigentlich am Sicherheitsplugin lag), dafür alle Daumen hoch! Kann das Plugin und vor allem den Support uneingeschränkt empfehlen, echt runde Sache!

Total
Functionality
Usability
Documentation
Support
mediameets GmbH
5 Jul 2021

Vielen Dank - es ist immer schön zu lesen, wenn die harte Arbeit unserer Entwickler sich auch direkt beim Shopbetreiber bezahlt macht.

Wir wünschen weiterhin viel Erfolg und hohe Umsätze!

Top Plugin und erstklassiger Support.

3 May 2021

Ausgezeichneter Kundenservice! Conversions API wurde nach Anfrage rechtzeitig mit Apple Update zur Verfügung gestellt. Wir sind begeistert, vielen Dank!

Total
Functionality
Usability
Documentation
Support
mediameets GmbH
3 May 2021

Vielen Dank!
Es freut uns, dass die Nächte der Entwickler für die Integration der Conversion API nicht umsonst gewesen sind :-)
Wir wünschen weiterhin viel Erfolg und hohe Umsätze!

Configuration manual

The basic requirement is a free Facebook Business Manager account and an activated Facebook Pixel.

  1. Install & activate Plugin
  2. Copy & paste Facebook Pixel ID
  3. Optional: configure other options
  4. Ready!

Changelog

Version 4.0.0

Added

  • Shopware 6.6 compatibility

Version 3.3.0

Added

  • Support for Facebook Graph API Version v19.0


Updated

  • UUID library to increase the performance of event ID generation

Version 2.15.0

Added

  • Support for Facebook Graph API Version v19.0


Updated

  • UUID library to increase the performance of event ID generation

Version 2.12.3

Added

  • Support for Facebook Graph API Version v19.0


Updated

  • UUID library to increase the performance of event ID generation

Version 3.2.1

Fixes

  • Error in relation with the extension "Shopware Commercial" (v5.6.2)

Version 3.2.0

Added

  • Support for Facebook Graph API version v18.0
  • Check for existing cookie group by translated snippet

Version 2.14.0

Added

  • Support for Facebook Graph API version v18.0
  • Check for existing cookie group by translated snippet

Version 2.12.2

Added

  • Support for Facebook Graph API version v18.0
  • Check for existing cookie group by translated snippet

Version 3.1.1

Changed / Fixed

  • Use of the cookie update event name (fixes JavaScript errors from Shopware 6.5.3.0)

Version 3.1.0

Added

  • Support for Facebook Graph API version v17.0
  • Deprecation dates for older Facebook Graph API versions

Version 2.13.0

Added

  • Support for Facebook Graph API version v17.0
  • Deprecation dates for older Facebook Graph API versions

Version 2.12.1

Added

  • Support for Facebook Graph API version v17.0
  • Deprecation dates for older Facebook Graph API versions

Version 3.0.0

Added

  • Shopware 6.5.0.0 compatibility

Version 2.12.0

Added

  • Support for Facebook Graph API version v16.0


Improved

  • PHP code quality


Version 2.11.0

Added

  • Domain verification


Updated

  • UUID library for generating event IDs


Domain verification


The function takes over the insertion of a meta tag in the HTML source text of your shop for domain verification for the Facebook Business Manager.


Domain verification for Facebook has many advantages:

  • claim ownership of your content
  • write permissions for texts/photos of shared links of your own content
  • assigning rights to determine who can place ads that link to their own content

The domain verification thus strengthens the integrity and security of your own content on Facebook.

Version 2.10.0

Added

  • Support for Facebook Graph API Version v15.0

Version 1.11.0

Added

  • Support for Facebook Graph API Version v15.0

Version 2.9.0

Added

  • Support for Facebook Graph API Version v14.0

Version 1.10.0

Added

  • Support for Facebook Graph API Version v14.0

Version 2.8.0

Fixed

  • JavaScript error from a breaking change from Shopware with Shopware version >= 6.4.10.0

Version 2.7.0

Added

  • JavaScript improvements

Version 1.9.0

Added

  • JavaScript improvements

Version 2.6.0

Added

  • Support for Facebook Graph API Version v13.0

Version 1.8.0

Added

  • Support for Facebook Graph API Version v13.0

Version 2.5.1

Fixed

Missing product data on custom product pages

Removed

  • Leftover JavaScript console call

Version 2.5.0

Note: In some cases it is necessary to clear the Shopware cache manually (Settings > System > Caches & Indexes) if the Conversion API is used.


Added

  • Configuration option for the Conversion API deduplication mode (Event ID & Event Name (Recommended / Standard) or FBP / External ID & Event Name)
  • Configuration option to choose whether shipping costs should be included in shopping cart and order sums
  • PHP 7.4.3 as minimum PHP version in composer.json


Fixed

  • Version constraints of the shopware/* dependencies in composer.json

Version 1.7.0

Note: In some cases it is necessary to clear the Shopware cache manually (Settings > System > Caches & Indexes) if the Conversion API is used.


Added

  • Configuration option for the Conversion API deduplication mode (Event ID & Event Name (Recommended / Standard) or FBP / External ID & Event Name)
  • Configuration option to choose whether shipping costs should be included in shopping cart and order sums
  • PHP 7.2 as minimum PHP version in composer.json


Fixed

  • Version constraints of the shopware/* dependencies in composer.json

Version 2.4.0

Added

  • Support for Facebook Graph API Version v12.0


Support us in the further development of the plugin with a review, because: more reviews = more plugin users = more focus on further development :)

Version 1.6.0

Added

  • Support for Facebook Graph API Version v12.0


Support us in the further development of the plugin with a review, because: more reviews = more plugin users = more focus on further development :)

Version 2.3.0

Added

  • Option to disable Facebook's push state functionality

Version 1.5.0

Added

  • Option to disable Facebook's push state functionality


Fixed

  • Loading of order via id instead of filter from store api

Version 2.2.1

Fixed

  • When using Conversion API: better determination of the "event_source_url" parameter

Version 1.4.1

Fixed

  • When using Conversion API: better determination of the "event_source_url" parameter

Version 2.2.0

Added

  • Option to configure the Facebook Conversion API version (new standard version v11.0, previously v10.0)

Version 1.4.0

Added

  • Option to configure the Facebook Conversion API version (new standard version v11.0, previously v10.0)

Version 2.1.0

NEW: Integration of the Facebook Conversion API (optional)


This function is currently still in the BETA phase! Use at your own risk - of course, we look forward to your feedback and a rating.


IMPORTANT: Please empty the cache and warm it up!


More about the Conversion API functionality


### Added

- Conversion API integration


### Changed

- Updated plugin icon & name

Version 1.3.0

NEW: Integration of the Facebook Conversion API (optional)


This function is currently still in the BETA phase! Use at your own risk - of course, we look forward to your feedback and a rating.


IMPORTANT: Please empty the cache and warm it up!


More about the Conversion API functionality


### Added

- Conversion API integration


### Changed

- Updated plugin icon & name

Version 2.0.0

### Added

- Shopware 6.4.0.0 compatibility


### Changed

- Config value access in twig templates

- Migrated from sales-channel-api.checkout.cart.detail API route to store-api.checkout.cart.read API route

- Updated AddPaymentInfoByCheckout trigger according to new payment selection on confirmation page

- Update plugin icon


### Removed

- Deprecated sw-settings-index module entry in administration

- Version numbers from API routes

Version 1.2.1

Fixed

  • From now on, a cookie will only be added to the Cookie Consent Manager if the plugin configuration is valid for the current sales channel (Pixel ID not empty)

Version 1.2.0

Added

- Revised plugin initialization


Fixed

- Missing value for item price on item page

Version 1.1.0

Added

  • The cookie entry now appears in the "Marketing" cookie group (text snippets available). This group is also used by our other plugins, e.g. the Snapchat Pixel.

Version 1.0.1

Added

  • New icon


Fixed

  • English label of settings tile adjusted

Version 1.0.0

Initial release of the plugin.

About the Extension Partner

mediameets GmbH mediameets GmbH Shopware Extension Partner Shopware Extension Partner 22 Extensions 5 Ø Rating
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