Test Framework

by LENZ eBusiness GmbH

With our testing framework, you can run A/B tests in your online shop to continuously improve your conversion rate. Test your shop now and increase your sales!

Expected release: February 2026

Compatible with:

Self-hosted

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Easily create and manage multiple test versions
Data-driven decisions rather than guesswork

Features

Flexible customisation via CSS and JavaScript – without altering the shop template
Automatic display of variants to your visitors
Comprehensive analysis of all relevant metrics

About the Extension

The ‘Test Framework’ extension provides you with a tool to make informed decisions about optimising your online shop. Instead of relying on assumptions, you can test different designs and layouts directly on your live site.

The Test Framework allows you to create as many additional variants as you like alongside the main variant – your shop’s standard appearance. Each variant can be customised individually using CSS and JavaScript, enabling you to implement specific changes to the design and layout. The different variants are automatically displayed to your visitors.

Once a test has started, the extension provides detailed reports showing you which variant performs better. The following metrics are clearly displayed: impressions, unique visitors, orders, conversion rate, turnover and average basket value.